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Saturday, 31 October 2009

Tata Nano is the car that brought in the trend of small ultra cheap cars. In fact Tata gave the courage and encouragement to the car makers in the country to make ultra cheap cars that will lure the buyers. Tata was in the news for a long time and is still in the news connected to the Nano. And we expected many companies to join Tata, launching ultra cheap cars and Fiat was one among them. We were literally celebrating each and every news that came out regarding the launch of ultra cheap cars. And we had our hopes high especially with Fiat, as Fiat has now tied up with Tata. But what you are going to read will certainly pull your expectations down, especially if you were waiting for an ultra cheap from Fiat.

The speculation about Fiat launching a small car was very much alive. But there is no hope left when the company authorities are themselves denying any plans of the company to enter the ultra-cheap car segment.

But we have a relief. The company is still in the process of developing several low cost cars. It is expected that these low cost cars will probably be in the bottom of the B-segment for the Indian market in the coming 3-4 years.

We are not aware of what will be the fuel options available in this proposed car. The engine option of the car is also not known, the company is still in the process of deciding it. This small car is expected to join the Indian small car market in the next few years.

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Monday, 21 September 2009


It seems like nothing in the world is capable of stopping the Tata Motors from its objectives and ambitions and if you have such an opinion this piece of information that you will be reading on, will give you a reason to rejoice thinking you are in the right lane of thoughts.

Tata Motors, one among the major automakers of India has been successful in attaining a loan of amount £10-million from the British Government.And the most amusing part is that it is the first time the British government is lending a loan under the British government's £2.3-billion automotive assistance programme.

Now, the loan is for the company’s new electric car project in UK. Thinking about all possible reasons, which would have made the British government feel comfortable, and secured too, to lend Tata Motors a loan, the first few things came into mind is its plans to launch Nano in the European and American car market and its buy out of Land Rover and Jaguar.

These initiatives have surely called for global attention and now have helped the company to create such an achievement.

The company will manufacture electric cars in the UK and apart from the £10-million loan from the UK government, the company is also investing an amount of £25 million. It is said that the company is thinking about setting up a factory in the UK.

It seems Tata has foreseen this helping hand and it has developed a four-seater electric car in partnership with Norwegian group 20Miljo Grenland/Innovation and with is huge financial from the British government, the company will start the production of this car later this year in Norway.

This will surely be a give and take process as both the parties, Tata and the British car industry, will gain from it. With the help of the British government itself, Tata will soon fully overpower the fast growing green car industry.

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Wednesday, 20 August 2008

The Tata Motors had signed a memorandum with Fiat to market and sell the ultra-cheap car, Tata Nano, overseas. Both the companies now plan to extend their partnership for the success of Jaguar and Land Rover as well.

Tata is working on to design next generation engines for Jaguar and Land Rover that will deliver better fuel economy in accordance to the new European CO2 emission norms. Fiat is already in alliance with BMW for parts development, now Tata plans to extend the partnership with Fiat for designing the engine and transmission for Jaguar and Land Rover(JLR).

Currently, Ford Motors supplies engines to JLR. Once the fuel economic engines come into picture, JLR will put a halt to its contract with Ford.

The venture refuses to give any kind of details on the extended partnership. Are the companies still planning to extend the alliance for some other cause? Will they become lifetime partners?

All these are left unanswered!

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