Fiat makes a smart move in the Indian car industry. After the launch of Fiat 500 or Cinquecento, the Italian car manufacturer is planning to bring its other iconic brands like Ferrari, Alfa Romeo, and Maserati to create a new individuality in the market.
Fiat is now following a complete revamp plan, wherein the company will not only introduce new vehicles to the market but will also sell the excess capacity of diesel and petrol engines. The famed car engine of Fiat, 1,300cc multijet diesel, is produced at its Ranjangaon factory. The company plans to sell this engine to various other car manufactures and fill the shortage of such engines in the Indian market.
Fiat implements the revival plan in India with the launch of Fiat 500. Though the cost price of this coupe is too high, for about Rs 15 lakh, the company is not worried because there is a conform belief that the unique style will showcase the Fiat brand to Indian audience. The car is built with a combination of style, safety, elegance and remarkable engine quality.
The company is also in process to roll out its Linea sedan and Grande Punto. The company claims that these cars will be produced locally to suit the Indian conditions. With its revival plan, Fiat plans to compete with leading car manufacturers like Maruti Suzuki Motors, Tata Motors, Hyundai Motors, and Honda Seil India.
Do you think Fiat will win the race?
Labels: Car-Manufacturers, Fiat, Fiat 500, Hyundai-Motors
Fiat is trying to make a comeback in the Indian car industry with its new Fiat 500. The car will be launched exactly 50 years after the launch of the original Fiat 500. Currently, it is difficult to test the compatibility between Fiat 500 and India. No one can say how well the 500 will work in the Indian car market.
The older version of Fiat 500 was appreciated by the consumers because of its looks and cheap price tag, but the latest version is a stylish two-door car with loads of luxurious amenities and a higher price tag!
The small car segment in India has been the most successful, but buying a small car mostly focuses on affordability. One Fiat 500 will cost the same as 12 Tata Nano cars or 6 Maruti 800 cars or 5 Maruti Alto cars or 4 Chevrolet Spark/Hyundai Santro/Tata Indica cars.
Fiat is completely dependant on the car’s advanced features and superb performance to overshadow the price factor. An elegant and striking exterior with loaded interiors may just help Fiat turn the tide and score a 500 win in India.
Labels: Fiat, Fiat 500, Fiat Motors
Fiat is re-launching
Fiat 500 in India soon. It seems that Fiat is planning to give a tough competition to
BMW’s Mini. When Fiat will launch its 500 it is expected to take on the costliest
hatchback of India BMW Mini. Fiat priced at Rs 13 lakh onwards and BMW Mini priced at Rs 20 lakh. Both these cars carry the retro design, carrying with it the legacy of European history.
It will be interesting to see if these European cars carry their magic to India. These car manufacturers will most probably fight for a thin line of consumer segment, which have an option to buy luxury cars or SUV or 500 or Mini. Maybe the consumer will eventually decide on who is the boss of hatch back cars in India.
Labels: Car-competition, Fiat, Fiat 500, Hatchbacks, Indian SUV, new car launch
