Carazoo Indian Car Blog

On its 100th birthday, GM is happy to look back and rejoice the milestone the company has created in the past one century.

The company was founded on September 16, 1908 by William C. (Billy) Durant, General Motors. Since then, the company has launched nearly over 450 million cars and trucks in the global auto market. All these vehicles are sold globally under different brand names - Chevrolet, Buick, GM Daewoo, Cadillac, GMC, Holden, Opel, Pontiac, HUMMER, Saab, Vauxhall Saturn, and Wuling.

With so many brands coupled with manufacturing operations in about 33 countries, the company today is believed to be the one of the world’s largest auto manufacturer.

In India, the company has its manufacturing plants in Halol, Gujarat and Talegaon from where GM has rolled out a slew of launches like Chevrolet Tavera, Chevrolet SRV, Chevrolet Optra, Chevrolet Aveo U-VA, Chevrolet Aveo, Chevrolet Spark and Chevrolet Captiva for the Indian market.

Apart from celebrating its birthday anniversary, GM also has another reason to rejoice. That’s the 5 successful years of Chevrolet brand in India. Yes, Chevrolet is celebrating its fifth anniversary in India when GM completes 100.

Labels: Chevrolet-Aveo, Chevrolet-Aveo-U-VA, Chevrolet-Captiva, Chevrolet-Optra, Chevrolet-Spark, Chevrolet-SRV, Chevrolet-Tavera, GM- Anniversary, GM-India

posted by Carazoo.com @ Thursday, September 25, 2008 0 Comments

          

General Motors, a leading car manufacturer, will soon start with a facebook community. The attempt is made with respect to a new marketing strategy.

The decision was driven by the increasing use of online media and social communities where a huge mass of people discuss and exchange their personal views. Now, the company will start its own community aimed at online marketing and promotional activities. This plan will be ruled by a dedicated team of expertise with good technical as well as internet knowledge.

It is believed that the digital medium has the best ROI (Return on Investment) for car manufacturers and GM wants to share a huge piece of the successful online channels. ROI marketing is the best way to understand how to spend wisely on marketing and get highest return on the marketing investment.

The company has already tried this kind of marketing for its Chevrolet Captiva which eventually gave a good number of sales.

Labels: Car-Manufacturers, Chevrolet-Captiva, General-Motors, GM-Facebook

posted by Carazoo.com @ Monday, September 22, 2008 0 Comments

          

After a series of continuous speculations regarding the launch of Mitsubishi Outlander, the company finally decides to introduce its Outlander in October.

The new SUV will compete with the highly successful SUVs like Honda CR-V and Chevrolet Captiva. Outlander will roll out in the Indian market with 5 seating capacity, spilt tail-gate, Rockford music system, stability control package, and variety of attractive features.

Outlander will come with a petrol version having an engine capacity of 2.4L churning out 170 bhp. An optional transmission system including a six-speed manual gearbox and an automatic with paddle shifts makes this SUV an even more competitive.

Priced between Rs 18 lakh and Rs 20 lakh, Mitsubishi Outlander will prove to be a sensation in the SUV segment.

Is the car launched with an aim to compete Honda CR-V and Chevrolet Captiva? Or it’s just a coincidence?

Labels: Chevrolet-Captiva, Honda-CR-V, Mitsubishi, Mitsubishi-Outlander, SUV

posted by Carazoo.com @ Wednesday, September 17, 2008 2 Comments