As Tata Motors is gearing up to roll out the Nano, the largest car manufacturer, Maruti Suzuki is gaining confidence that the Nano will fail to compete any of its car models.
If think wisely, it is much true because this 1 lakh car is of no value to people who are buying Santro, Indica, Indigo and other cars falling in a higher price category. Even people who can afford to buy a car like Alto that falls in the 2 lakh category will also rarely go for the Nano. Even the people belonging to lower middle class who cannot even buy a two-wheeler, how will they afford to spend Rs 1 lakh?
As it is, 1 lakh price tag is expected to be raised by some percentage during the final launch. Just wonder who will actually buy Tata Nano?
It’s is creating a new segment. The only percentage of people going for the Nano attributes to the category that can afford a two wheeler and are aiming to own a car. If given a second thought, only class would go for the Nano. This is because in cities like Bangalore and Mumbai, the roads are jammed with cars and bikes. In such cases it is really easy and more convenient to drive a bike rather than spending hours in a car and wait for the traffic to clear down.
What do you think? Will Maruti win its own confidence? Or the Nano will kill the confidence of Maruti?
Labels: Car-competition, Tata-Nano
