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Friday, 28 November 2008
Hyundai’s Scheme for PSU Employees
Hyundai has received a good response from the special offer the company had extended for the government employees. Eyeing the success of this promotional activity, the company now plans a similar scheme for PSU (Public Sector Undertaking) employees. The offer on government employees was announced in the month of October coinciding with their salary hike. Now, the same scheme has been extended to central government owned PSU employees like those working with ONGC and NTPC. Hyundai has excitingly sold about 3000 units under the scheme even during this time of downturn. The scheme is extended with a view to add efficacy to the existing scheme. Further pushing up the car sales, the company also has tie-ups with various banks including the State Bank of India, Axis Bank, and HDFC Bank to provide attractive car finance schemes to the prospective buyers. All the PSU employees can now get Hyundai cars with a discounted price. For these employees, the price of non-AC Santro is reduced by Rs 17,000, Santro GL/GLS by Rs 22,000, Getz by Rs 22,000, i10 by Rs 10,000, and Accent by Rs 12,000. Labels: Car-Sales, Hyundai-cars
Friday, 21 November 2008
Radio Taxis Push Car Sales
The demand of radio taxis in India is gradually growing. Though this is increasing the market for car rental but car manufacturers are also rejoicing this growth. During this time when manufacturers are struggling to beat the recession, radio taxis are becoming a stable source of revenue for the car industry. This revenue is believed to persist for a minimum period of three to five years because of upcoming sports event in India. Fulfilling the needs of private car rental companies that offer radio taxis to tourists have become an alternative medium of car sales. A renowned cab service, Easy Cabs has placed an order for 700 Mahindra-Renault Logan. Alongwith the company has also placed an order for a fleet of 200 cars with Maruti Suzuki and Tata Motors. Other popular car rental companies like Meru Cabs and Quick Cabs have also placed an order of 500 cars with different car manufacturers. Accepting this alternative source of car sales and revenue, car manufacturers are counteracting the decline in passenger car sales. Labels: Car-Sales, Maruti-Suzuki, Tata-Motors
Monday, 17 November 2008
98 Civic Hybrids in One Day
The count 98 in one day is commendable! It’s incredible to believe that Honda has sold off 98 cars in just one day. This awesome sales figure was recorded after the company has slashed down the price of its Civic Hybrid by Rs 8 Lakh. This high sales number is obviously attributed to the sharpest and steepest decline in price tag of any car in the history of Indian car industry. A discount of nearly 40% in the price of the hybrid has lured many waning car customers. The demand has increased so much that Honda is struggling to keep the delivery in pace with the customer’s demand. It’s more exciting to know that the number sold in one day is much higher than that sold in the entire span of six months since the car was launched in June 2008. Honda still aims to sell 100 more cars and now let’s see how much hybrids ply on Indian roads. Labels: Car-Sales, Honda-Cars, Indian-car-industry
Tuesday, 11 November 2008
Government Employees Aid to Surge Car Sales
Though the Indian car market is on a slowdown, car manufacturers have recorded a surge in sales due to special offers extended to the government employees. Many car manufacturers like the Maruti, Hyundai, and General Motors, during the festive season had introduced special schemes and discounts for government employees in response to the pay revision. This special scheme has showed a substantial jump in the car sales across the sector. So, these manufacturers further plans to extend the schemes by another one month to cope up with the sluggish car market. Maruti, Hyundai, and General Motors are all happy and satisfied with the announcement of such schemes in the car market. This was a direct hit to the government employees who rarely feels the need to have a car. But now, the offers have knocked out their thoughts and they are approaching car dealers. The growing consumer interest has forced them to extend the scheme with high hopes to record a still higher sales figure. Labels: Car-Manufacturers, Car-Sales, Indian-car-market
Monday, 10 November 2008
A ray of hope for Maruti Suzuki
The Indian car market is shaken due to the economic pressure and at this stage of unstable market the sales graph is tremendously falling down. In the spot of darkness, Maruti Suzuki saw a ray of light in term of sales. The leading car major has experienced a sales hike of 41% of its income during the period of Oct 2008 in the state of Orissa. The company recorded an income amount of 747 units across all its models in the last month of this year compared to the income of 616 units set down in May of this year. The models that bagged the credit for pushing the sales are cute and fuel-efficient Alto with sale of 252 units, which was followed by Wagon-R at 190 units and Swift at 111 units. Looks like the car sales are finally getting back to track! Labels: Car-Sales, Indian-car-market, Maruti-Suzuki-Cars
Monday, 3 November 2008
Festive Season for Car Manufacturers
While we all were celebrating the lamps and chants of Diwali, the car manufacturers were also rejoicing festive season. Festive season for car manufacturers is not pertaining to Diwali but the season of good sales. Yes, the wait proved to be fruitful for them. Couple of months ago when the car sales was drastically going down, they has tied high hopes from the Diwali season. And their hopes actually reaped success for them. The day of Dhanteras, believed to be an auspicious day for buying metals, recorded the best sales figure. Amazingly, there are talks among the car dealers and manufacturers that about 15,000 vehicles or more have been sold across the country on that one single day. Though this Dhanteras was not able to beat the charm of last year, it was satisfactory, especially during this time of downturn. Giving a strong reason to smile, Dhanteras proved to be a big bonanza for car manufacturers. Labels: Car-Manufacturer, Car-Sales
Friday, 31 October 2008
Buy a Home to Get a Car
The caption ‘buy a home to get a car’ sounds so simple. But is it that simple. Along with the car market, the entire economy is dwindling with high inflation and financial crisis. The middle class section of the society has headed towards a tough, challenging, and strange crossroads, a point where they have to cut down their basic necessity of life. Buying a home has become a challenge and even buying a car. Both are a necessity today. But, interestingly, today real estate owners are offering special schemes and discounts to lure customers. They are not able to reduce or cut down the actual cost because of increasing inflation but they are definitely offering incentives in terms of interiors and even cars. Yes, some of the real estate owners are offering cars to all their customers on booking a flat. This means, to buy a car of worth Rs 5 lakh or even Rs 10 lakh, you have to buy a house worth Rs 25 or 40 lakh. Car manufacturers are simply trying to club promotional activities to push car sales. But is this the right strategy for advertising or branding? Labels: Car-Manufacturers, Car-Market, Car-Sales
Friday, 24 October 2008
Good Time For Toyota Car Owners
Like other car manufacturers, the Toyota is also eyeing the festive season to boost car sales. It also aims to catch customer’s sentiments by providing free service campaign. Exciting news is that the company has introduced the ‘Drive n Zoom’ free service campaign conducted at all Toyota car dealerships across India exclusively for Toyota customers. The key motive of introducing such kind of campaign is to spread the importance of periodic car maintenance essential for long and healthy life of cars. Good to know that the company offers 25-point free check up coupled with value-added packaged services. Underlining the campaign you’ll also get a chance to win assured gifts with the service and maintenance campaign. So, the month of October is for the Toyota car owners. Don’t waste your time and grab this excellent opportunity with open hands. Labels: Car-Manufacturers, Car-Sales, Toyota-Cars
Thursday, 23 October 2008
Right Time to Buy Cars
There’s good news for car buyers! For all those who were planning to buy cars and were pushed back by inflation and high car loan rates, have now got a perfect time to rejoice. You can now make up your mind to buy a new car. RBI has reduced the repo rate by 100 basis points and this must have given a sigh of relief to all those who were continuously stressed under spiraling car loan interest rates. This will definitely improve the status of liquidity crunch in the finance market and boost the sentiments and aspirations of Indian car consumers. With this, the car sales are expected to push up and the piled car stocks will be reduced. Expensive financing will not restrict the consumers from buying a new car anymore. So what do you say, will softening of the interest rate push car sales? Will people prefer buying new cars now? Labels: Car-Loan, Car-Sales, New-Car
Monday, 15 September 2008
Zen Estilo Becomes Sporty
Driven by the success of Maruti 800 sporty edition, Maruti Suzuki also planned to launch the limited edition of sporty Maruti Suzuki Zen Estilo. Though the original Zen Estilo is excellent in terms of performance and looks, it is beaten by some competitive cars that share the same display and graphics in the Indian car market. Maruti Suzuki’s own cars like Maruti Suzuki Swift and Maruti Suzuki WagonR have also overpowered the looks of Estilo. This gave a gloomy look to the Estilo’s sales chart. This gloomy look forced Maruti Suzuki to come out with a limited sporty edition of Zen Estilo. This limited edition in the start will come with the only difference of a sporty sticker on the rear door. Later on, the company will load it with exciting features but retain the same engine. It will come with attractive sporty graphics, roomy interiors, soft and appealing sporty fabric, designer dashboard, pulsating music player, and a combination of other exhilarating features. So, what do you say? Will the new limited version help to change the gloomy car sales of Estilo? Labels: Car-Sales, Indian-car-market, Maruti-Suzuki
Monday, 1 September 2008
No Brakes on Old Car Models
Despite a competitive market and a negative slope in the car sales, car manufacturers are not kicking off their old car models while launching new cars. Car manufacturers think that old cars along with new or revamped models help to add strength to the existing car volumes. This also gives an opportunity to the consumers to have wider choices at different prices. Let’s take the example of the recently launched Tata Indica Vista, a revamped version of old Indica. After the launch, the company has only phased out few variants of the old and the rest are still there is the market but with a reduced price tag. Skoda’s Octavia and Laura also share the same story where no brakes have been applied to the selling of old model after the launch of new one. Not only Tata and Skoda, other car manufacturers like the Ford India, General Motors and Mitsubishi are also following the same trend. According to the industry sources, after the launch of Chevrolet Cruze, Chevrolet Optra will be retained at a lower price. Even a new version of Ford Ikon is to be rolled out but the older version will stay back. This is one of the best ways to boost volumes and is also considered to be a common trend in developed markets where both old and new cars are sold at different price segments for incremental sales. But in this era of falling sales, will this common trend succeed? Will car manufacturers win success by selling both old and new together? Labels: Car-Manufacturers, Car-Sales, old-cars
Maruti to Drive in Indian Model
 Maruti Suzuki has high plans to increase the car sales and meet the target of 1 million car sales by 2010-2011. Keeping in mind, the sales target, the company is planning to roll out cars that will solely suit the Indian conditions. It is trying to make India-specific modifications in its future cars. To make this act possible, Maruti Suzuki is working to make Maruti, a hub of small cars and Suzuki will play the engineering role to produce the India-specific models. This is still a long way to go. Meanwhile the company is hitting the market with a truly Indian car, Maruti Suzuki ‘A Star’ that incorporates traditional design and motif. It is also planning to increase the number of engineers and designers in its R&D centres so that more number of cars can be produced to meet the sales target. Labels: Car-Sales, Indian-Car, Maruti-Suzuki
Monday, 25 August 2008
Worst After Sale Service of Honda Accord
My boss owns a Honda Accord and faced numerous problems since the purchase of this car. This car is having battery problem which was found old and when complaint was made the problem is not resolved and my boss has to replace the battery at his own expense. This car is having serious problem of engine’s heavy oil consumption. Till date not resolved. Last but most annoying that when there was a puncture on express highway, surprisingly the spare wheel found of another size then what it should have and still the right size wheel is not provided This entire complaint was made to HONDA MOTORS at Delhi and even JAPAN Head Office, they expressed only regrets but till date the problems are not resolved. I have only one question if same incident happened to some of the JAPANESE-AMERICAN-EUROPIAN Customer what will be action of HONDA MOTORS. I hope this will reach to you and think of any foreign company to be checked twice and not to rely just as they are from so called big company. They have worst after sales service I have found. I had very high regards for JAPANESE companies but in real sense they are as rude as any worst company of India.Thanks... Submitted By: Nitigna Trivedi Labels: Car-Sales, Car-Showroom, Hero-Honda
Monday, 4 August 2008
Maruti’s Net Profit Reduces
Maruti Suzuki reported a 7 % fall in the first quarter of the fiscal year. Maruti’s net profit dipped from Rs 499.6 crore in the corresponding period of the last fiscal year to Rs 465.9 crore in April-June 2008. Even though the sale in the first quarter of the fiscal year rose to about 18%, the net profit skids. What can be the reason of the low net profit? The answer is simple and straight. In the past few months, the company has witnessed depreciation of assets and spike in expenses which has eventually reduced the profit margin. High inflation and increasing material costs has forced the company to absorb some portion of the input or production costs. This action by Maruti resulted in higher number of car sales but unfortunately, the net profit of the company dipped. Another reason for the lower net profit was the extra Rs 62 crore that the company paid for the new depreciation policy. Apart from this, the company had made huge expenses in advertising and branding activities to lure waning customers during inflation. These activities helped the company register a good percentage of domestic sales but failed to earn profits. Is this the condition for all car manufacturers or only Maruti has suffered a loss? Labels: Car-prices, Car-Sales, Maruti Suzuki
Thursday, 10 July 2008
Rosier Picture of Car Sale Fades
The headlines of the past few days in the car industry clearly stated that the car sale has dropped down as compared to the previous month. If you go and ask the car dealers, they have a mass of unsold cars stocked in their showrooms. What are they going to do with that? Some of them are dumping them in local markets, while others are selling cars with added discounts and some are even going for finance. It really sounds strange that car dealers are going for finance. Do you know the reason why? Whatever is the case, dealers have to pay the manufacturer for the car stock they bought. Many of them are going for additional finance to pay the manufacturers. Even they are afraid to go for finance with such high interest rates. If dealers are afraid of the interest rates then it’s obvious that consumers will stay away from car loan and finance. Labels: Car-Industry, Car-Sales
Tuesday, 24 June 2008
Drops of Relief for Nano Vendors
The increasing steel price has pinched all the car vendors. All of them are pushing the manufacturers to absorb a portion of the cost increase and relieve them. Realising the aftermath of about 50-60% increase in steel prices, Tata Motors has decided to absorb a major portion of the cost increase for its Nano vendors. The Nano was expected to be launched with a higher price tag due to the high input cost. But, with the vendors renegotiating the contract, the company has poured a few drops of relief. The Nano itself is a 1 lakh car, and amazingly the input cost is coming out to be very high. The auto component company supplying parts to the Nano is also battling against 40% increase in oil price. Labels: Car-Sales, Tata-cars
Ford Doubts Industry Growth Due to Inflation
 Indian car industry had witnessed a major growth in the previous year. But this year car manufacturer Ford doubts the growth level because of the inflationary pressures.
Ford, while launching the new variants of Ford Fiesta, was worried about the sale and growth of the car. Everyone associated with the manufacture, design and production of the cars are sure that an increase of almost 10% in the inflation is going to have a great influence on the industry's growth. Rising inflation has also pushed up the interest rates, delivering disappointment and doubts to car manufacturers. It has also deterred new and used car purchases. Now what? Will India beat the high growth figure of the last few years? Labels: Car-Manufacturers, Car-Sales, Ford
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