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Friday, 20 November 2009

There has been a huge change in the export target of the Indian car makers, they have amended it, not to the higher end, but downwards. And the reason for this is the European government. Yes, you read it right, the governments in Europe have exhausted cash incentives for small fuel-efficient cars.

This will be, for sure, a huge hit on the large scale export of Hyundai and Maruti Suzuki India. These companies for the last eight months have been enjoying the benefits of the generous policy. During the period of the policy, these companies were exporting in large numbers. During this period car exports jumped 32 per cent to 3.10 lakh cars over the same period last year.

In Europe, the demand for A-Star, i10, and i20 was at a highest rate. And about 80 per cent of cars that came from India saw Europe as their target market. France, Italy, Germany, Austria, UK, Spain, and Netherlands were among the countries that offered cash benefits of up to 5,000 Euros to buy new energy-efficient cars emitting lower carbon-dioxide. Even though countries such as Netherland and the UK still ready to offer incentives on new cars, most of the other countries have exhausted their budget and withdrawn benefits.

Hyundai Motor India has acted to the situation quiet promptly by cutting down its export to 40 per cent from its current 50 per cent. Hyundai has shifted part of its i20 production to its plant in Turkey during the second half of the next year.

Maruti Suzuki is still in the process of decision making. The company might drop its export percentage from next quarter as Europe has cut down on such incentives.

Indian car manufacturers have the privilege of higher margins and profits on cars sold abroad.

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Friday, 9 October 2009


Now you need not have to predict or guess the plans of the US car maker, Ford Motor, for the Indian car market. The company has already made it public. And it seems that the company has a vivid and fruitful plan that will be beneficial both for the company and the Indian car market.

To start with the company has plans to launch new car in India every 12-18 months. And this, the company thinks will help it to enhance the market share of the company. The company now has a market share of about 2 per cent and the company does not want to remain the same position, but it wants to grow along with the growing Indian car industry.

Now you can do a bit of guess work here as the company has not let out any information about what sort of market share is the company is planning to accomplish in the long run. The company has also set a target of selling over 30,000 units this year, aiming at selling 1,000 units extra this year compared to 2008, where the company was able to sell 29,000 cars.

The company is also a marking an increase in sale on a monthly basis. In the month of September this year, the company was able to send 3,500 cars, a 50 per cent increase on year-on-year basis.

Ford has been exporting car that it has manufactured in India to South Africa. And the company is also planning to work on exporting more cars this year. The company has high hopes on the launch of Ford Figo and the relaunching of Ford Endeavour.

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Thursday, 4 September 2008

Keep Up Maruti Suzuki! It’s the cumulative effort of Maruti and Suzuki that the export to Algeria has crossed 50,000 units.

Even in this era of falling domestic sales, the Maruti is making continuous efforts to meet the sales target and win accolades in the global car industry. The efforts of the company became successful with the last shipment of 50, 462 units from Nhava Sheva port.

With this accomplishment, the African country has become the second largest export destination for Maruti Suzuki. The highest percentage of export units is attributed to the traditional Maruti 800. Further to Maruti 800, the Maruti Alto and Maruti Suzuki Zen were also exported. The company exported about 26,000 units of the Maruti 800, over 13,800 units of Alto and 10,600 units of Zen.

Currently, Europe is the largest importer of Maruti Suzuki cars. In near future, will Africa be able to empower Europe in terms of car imports?

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