|
|
|
|
| 
Subscribe to
Posts [Atom] |
| |
|
| |
|
|
|
Friday, 15 May 2009
Urban car markets seem to be stagnant for most car manufacturers. It is imperative that car manufacturers should look beyond these markets to fetch better sales. Maruti is now stressing on the rural market with its plans to double the number of its outlets. Presently, the company has over 668 dealerships in the country of which only 231 are located in semi-urban or rural areas. It further plans to increase the number of dealership in a span of two years. That means the company wants to penetrate deeper into the rural areas, where Maruti's products are the first choice. It reveals that Maruti is all set to capture the rural centres and it is also foreseen that majority of the sales will come from rural areas. Maruti Suzuki is pitched as an entry level car manufacturer and hence its products are the first stop for car buyers in India. Its profile is dotted with eight small cars and two sedans only. If urban car buyers are not being pampered with better choices, the company’s profit is likely to dwindle. So it is important for Maruti to expand its network across the country specifically in the rural areas to maintain decent sales. But it is yet to see if Maruti’s expectation is met in these hinterlands where incomes are low and need for mobility is also very low. Labels: Car-Dealership, Car-Sales, Maruti-Suzuki
Friday, 8 May 2009
Maruti Suzuki Swift Dzire, the stretched version of the sporty Swift hatchback is so much in demand that the company is unable to supply enough car models to the dealers. In the Indian car market, the Swift Dzire is available in both petrol and diesel version. Among the two variants, the diesel version rejoices a comparatively higher demand than the petrol counterpart.The waiting period of the petrol version is nearly six months and for the diesel version the waiting time is still longer. As the company feels the demand for the diesel variant is plunging, it has scaled down the production of the car. However, according to dealers nearly 80 percent of the people opt for the diesel variant. The company should increase the overall production of the car so that buyers do not have to wait much to drive home their dream car. Labels: Car-Dealership, Maruti-Suzuki-Cars, Swift Dzire
Tuesday, 5 May 2009
Maruti Suzuki India is making all efforts to encourage employment through its resources. It has the highest number of passenger car dealerships as well as servicing centers that employ a lot of people in India. Now, the company has taken a step forward in this endeavour by signing a Memorandum of Understanding (MOU) with Mohali based BGS institute of Science and Management. Under the supervision of the company, the institute will cater to the needs of those perusing a career in automobile and seeking job in the automobile industry, particularly with Maruti Suzuki. It will train students and help them to get employment in the rapidly growing automobile industry in India. It will further assist them to develop soft skills with technical training in automobiles as part of the curriculum. Apart from this, Maruti has also introduced short duration programmes of different streams aimed at improving employability to the qualifying students. The BGS is the first such recognized automobile training institute in the northern India that train students from Punjab, Haryana, Himachal, Jammu and Kashmir, and Chandigarh. More such company initiatives will eventually help strengthen the automobile industry in India, particularly the passenger car segment which is witnessing a huge boom in recent times. More companies should adopt similar responsibilities to train students across the country. Labels: Automobile-Jobs, Car-Dealership, Maruti-Suzuki
Tuesday, 31 March 2009
Ford India has introduced a new philosophy of car service with the establishment of its first ‘Quick Service Station’. This is an innovative process designed for car servicing at Harpreet Ford in Gurgaon. This unique service facility gives you an opportunity to get a car serviced in just one hour. Now, you won’t have to wait for another day to get the delivery of a car after you give it for servicing. This helps save a lot of time for both the customers and the company. This is made possible with an ingenious idea that is implied to set up the service centre. The service centre is planned in such a way that all the technician’s requirements such as parts, oil, air, and water are available in the bay so as to save time to collect these items from other counters. You can even clearly visualize your car being serviced in a clean and conducive environment while you are waiting at the reception. This means that the bay will be clearly visible from the customer lounge enabling the customers to actually see the process of servicing. The 'Quick Service' is quite similar to the Ford's current Quality Care service which is a scheduled servicing facility. Presently, the Quick Service facility is available across over 23 dealerships in Mumbai, Hyderabad, and Bangalore, and New Delhi. Labels: Car-Dealership, Car-Servicing, Ford-Cars
Monday, 23 February 2009
Skoda has added a new dealership ‘Europa Auto’ (A company owned by Pashankar Automotive Ltd.) in Pune recently to cater to its valued customers in the region. This new dealer’s showroom is Skoda’s 60th dealer in India and 3rd in Pune. Skoda has done good business in Pune receiving impressive response from customers. Eyeing its models success in the region, the company is inspired to open a new car dealership in Pune. Not only in Pune, Skoda cars are also experiencing good sales across the country. In 2008, when most of other the car manufacturers were struggling to sustain their market share in the recession hit car market, Skoda surprisingly witnessed a record sale of 16188 units. Skoda cars are not only appreciated by car buyers but also by auto media and critics. Skoda’s super hatch Fabia has recently honoured with the title of ‘Car of the Year 2009’ and ‘Compact Car of the Year 2009’ by CNBC TV 18 Overdrive. Skoda has presently only four models that are plying on the India roads namely the Superb, Fabia, Octavia, and the Laura. It has plans to launch the SUV Yeti soon in the India car market further to expand its product portfolio in the country. The company has strong plans to catch the India market and to give it a shape, it’s expanding it network across the country. Labels: Car-Dealership, Skoda-Car, SUV
|
|
