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Wednesday, 11 November 2009
Auto markers are really behind the Indian wallet. This time, it’s not their latest automobiles that they are introducing to India; they are all geared up to lure Indian customers with their merchandise.
Ford Motor Company is planning to sprinkle its best selling perfume in the India market. And this is just the start of a merchandising drive by the legendary American carmaker. It also has its line of apparels, toys and car accessories in the pipeline.
Iconic Harley-Davidson Motor Company is going to foray in the Indian automotive world by the end of 2009. Apart from its bikes, the company will launch its range of merchandise. The cult motorcycle manufacturer offers jackets, coffee mugs, lighters, boots, pillow covers and in some cases even Spider Man tees for kids. Nearly 15-20 per cent of its revenue comes from its merchandise.
It’s just not the global auto manufacturers who are working on a merchandising plan. Our desi auto makers are also in the race. Bajaj Auto, which is all set to launch a low-cost car with Nissan-Renault, is working on its merchandising strategy. Soon, we will see Bajaj Auto’s merchandise line in their showrooms. Next to jump on the merchandise bandwagon is none other than Royal Enfield, the Indian equivalent of Harley-Davidson.
Ferrari already sells its merchandise in India. Its products include perfume, toys, watch among many others. We also have merchandise from car giants like Porsche, Lamborghini and Jaguar. Labels: Car-Accessories, Ferrari-Perfume, Ferrari-Toys, Ford-Motor-Company, Merchandise, Merchandise-From-Ford-Motor-Company
Wednesday, 7 October 2009
 If you are interested in cars you will be equally interested in car accessories as well. And so here is the latest car tyre from Bridgestone, which was unveiled recently. The new tyre, Adrenalin Potenza RE001 from Bridgestone is a high performance car tyre. The tyre is originally a sports tyre, but it promises great driving pleasure irrespective of the car it is fitted to. These tyres provide great driving comfort not only for a high-end car but also for a normal car. It is great news for those who would like to race around with their cars as you will now be free from the tangles of a low performing tyre that does not give you the feel of ease. The tyre will be available in 17 and 18 inch rims. The tyres are targeted mainly at the luxury cars, Audi, Mercedes-Benz, and Porsche, customers. Bridgestone aims at ensuring the customers with a great driving experience, taking away all the trouble that are caused by tyres. And so the Adrenalin RE001 is developed in a way that will not give troubles of powerful grip and speedy response. It has an asymmetrical rigid tread design for high cornering forces at a lower steering angle. For better sidewall stiffness and handling and steering response the tyre has a semi slick shoulder design and an asymmetrical rim guard. It also has a provides larger contact area with the ground and this gives the driver better direct response and feel and which helps in getting more steering information. Adrenaline RE001 has very low noise level gives a smooth response to steering inputs. It also promises an excellent wet and dry performance and superior grip for an easy driving. These superior quality tyres are sure to offer great driving experience. Labels: Adrenalin-Potenza- RE001-Tyres, Audi, Bridgestone, Car-Accessories, Car-Tyres, Luxury-Car, Sports-Car
Wednesday, 29 July 2009
In a recent study on tyres, it has been found out that tyre that uses trees as its raw materials for its production can perform better to save on fuel and energy and cost less. So it is apprehended that in future, almost all the car tyres will be made from trees: one of the first basic changes to come around in a long time. Researchers at Oregon State University in US found the potential of microcrystalline cellulose to partially replace silica as reinforcing filler in the manufacture of rubber tyres. Microcrystalline cellulose is a product that can be derived from almost any type of plant fibers. The study also suggested that this approach can decrease the energy required to produce a tyre, reduce costs and better resist heat buildup. A product of this kind will have comparable traction on cold or wet pavement, be just as strong, and provide even higher fuel efficiency than traditional tyres in hot weather. Cellulose fiber has been used for some time as reinforcement in some types of rubber and automotive parts and accessories such as belts, hoses and insulation; but never in tyres, where the preferred fillers are carbon black and silica. Carbon black, however, is made from increasingly expensive oil, and the processing of silica is energy-intensive. Both products are very dense and reduce the fuel efficiency of a car.In this study, the researchers replaced up to about 12 per scent of the silica used in conventional tyre manufacture. This decreased the amount of energy needed to compound the rubber composite, improved the heat resistance of the product and retained tensile strength. More research is needed to confirm the long-term durability of tyres made with partial replacement of silica. Labels: Car-Accessories, Fuel-Efficiency-In-Cars, Tyres
Thursday, 8 January 2009
Get ready to witness the biggest and the most electrifying auto show in Bangalore at Bangalore International Automotive Expo (BIAE) 2009. The Expo will exclusively showcase cars, bikes, motorcycles, and high-end car accessories, bringing over 500 automotive brands under one roof. The show will also caters the needs and requirements of car consumers and car fans. The event will portray the entire Indian automobile industry providing a strong platform for the growth of the auto industry especially the South Indian Automotive Industry. The list of exhibitors include leading car manufacturers like the Audi, Nissan, Maruti Suzuki, Mitsubishi, Maini Reva, and the Mahindra & Mahindra. Two-wheeler manufacturers comprising the TVS, Kinetic, Royal Enfield, and the Yamaha along with a number of auto component manufacturers like the Bosch will also exhibit a variety of their products, valuables, and services. Being supported by bodies like the ARAI, FIAA, AASI and the WIAA, the cynosure of the show will be the hot bikes, customized cars, Nitrocars, and imported vehicles. Apart from these products, this event will also organise various seminars and interactive forums to bring forth the current trend in the automotive market. The auto show will occur from Jan 9th to Jan 11th. Labels: Auto-Shows, Car-Accessories, Car-Manufacturers
Friday, 19 December 2008
It's good to know that Maruti is heading towards green technologies at an incredible pace. Wearing a green conscience, the company has introduced green cabs in India. Presently, these cabs will only be seen on the roads of Andhra Pradesh. What is even more impressive is that this new initiative is started with Maruti's small car which is an epic model of Maruti as well as Indian automotive industry. Yes, the company has launched the green cabs for urban motoring on the M800 AC Duo. Powered by dual fuels and being factory fitted, the car is definitely economical and safe compared to other taxis. But would it be successful in the Indian market, where cabs are considered to be spacious with excellent leg room, shoulder room, and cabin space for the comfort of passengers and tourists. Though, the cabs interiors are spruced up with functional and luxurious car accessories along with the advanced GPRS (General Packet Radio Service) system linked to the call centre for monitoring car's movement. But yet, the space factor places a big question on the small yet efficient Maruti 800. Labels: Car-Accessories, Maruti-800, Maruti-Suzuki
Tuesday, 16 December 2008
It's time to enjoy a more premium experience with the new Maruti Suzuki Grand Vitara Silver Edition which is available only for a limited period. It comes in both automatic and manual transmissions and d elivers everything that is sophisticated and blissful. A designer suit, platinum lounge, and impressive adornments take you to the next level of exclusivity.The Silver Edition comes with thirteen new car accessories. These new adornments that add charm and beauty to the car are - bumper corner protector, body side moulding, chrome door sill guard, front guard, front and rear mud flaps, silver finish grille, chrome mirror cover, rear upper spoiler, tail lamp garnish, instrument panel trim, antenna cover, muffler extension, and full leather seat covers. The offer is really alluring with the premium accessories and is unique compared to the ongoing schemes and discounts offered by other car manufacturers. Labels: Car-Accessories, Maruti-Suzuki, New-Car-Launch
Monday, 10 November 2008
Hyundai celebrates success with the fastest 20 lakh car roll. Hyundai has won appreciations and accolades for two of its car models Hyundai Santro, a car that won the top rankin g in J.D. Power Vehicle Dependability Study 2008, and Hyundai i10, which was awarded ‘Indian Car of the Year 2008’. Rejoicing the success, Hyundai pours discounts and schemes for all its valued customers. The company is offering special discounts from Nov. 7 to Nov. 15, 2008 with exciting offers, exchange discounts, loyalty discount, extended 3rd year warranty along with a couple of free car accessories and insurance. If you are an existing Hyundai car owner, then you can enjoy special benefits along with the offered schemes. Hyundai also offers additional exchange discount of Rs 50,000 for all its esteemed car owners. Labels: Car-Accessories, Hyundai-Car
Monday, 3 November 2008
Till date, we had no car dealer online store in India with a 360 degree view of the showroom. But today, we fondly announce that Carazoo.com has introduced India's First Car Dealer Online Store with a 360 degree view, offering a virtual touch and feel experience to the customers. This online store is exclusively designed and developed with impressive and interactive animations, delivering a virtual touch and feel of the desired car model. It is exclusively designed for workshops for NBS International Ltd., a 100 % subsidiary of Mahindra & Mahindra. Interestingly, this serves to be a huge platform to deliver complete car solutions to all customers. Through this online showroom you can perform a complete car research, download car manual, schedule test drives, fix car service appointments, and even paint any car model with your favourite colour. You can even compare cars, customize car finance option, configure car accessories, and browse through an assortment of car just with a click. Another most interesting feature of the NBS Online Showroom is the comprehensive service module that enables all Mahindra car consumers to book service online and receives a confirmation through e-mail as well as SMS. Now, car buying and car customization is only a click away. Labels: Car-Accessories, Car-Dealers, Mahindra-and-Mahindra
Thursday, 23 October 2008
Its time for Nano! All those who are eagerly waiting for the launch of Tata Nano have something more exciting on their way. The Tata Motors is planning to give all Nano customers a golden chance to customize their cars and enjoy the world of luxury and comfort in accordance to their dreams and aspirations. You would be glad to know that the company is coming out with a number of car accessories and options to suit each and every demand that you may arise. Just to fit the car to your dreams, the company will help you load your Nano based on your budget. But yes, you then have to pay extra for customization. Obviously, you can’t expect a customized and fully loaded car with a price tag of Rs 1 lakh. So, if you are ready to make your pocket a bit lighter then you can rejoice your own world of comfort and convenience in your own Nano. Labels: Car-Accessories, Nano, Tata-Motors
Friday, 29 February 2008
Police rounded up a gang of 15 people involved in making fake cars in Rome, Italy. They were involved in making fake blood red Ferrari cars with counterfeit parts and few original parts. They sold the cars at a fraction to the cost of the original. Change the name of the car and country and you can find that it is a very Indian-type crime news. Many garages are known to make cars with some fake and some original parts. They also make fake papers that look real. But if they are selling it at really low prices, one can be sure that it is a car without the manufacturers stamp. When we drive in cars, our complete safety depends on the manufacturing of the car. A glitch in the brakes or engine could prove disastrous to users. People looking for cheap used cars must make sure that the cars are certified by authorized dealers or workshops. Article Submitted by AT Labels: Car-Accessories, Fake car business, Ferrari, Used cars
Get into any modern luxury car and the first thing that catches the eye is the array of buttons on the dash. Even the steering wheel gets paddle shifters and audio controls. Added to this, there are cars with a GPS facility and an LCD screen.
Get into any Merc or BMW and be amazed by the number of functions being packed into the small space. It will require the genius of a race car driver or a professional mechanic to actually understand the functions of all the buttons. A person will need to study the car manual for over a week to understand the various technological marvels that a luxury car comes with. Only the cockpit alone of a luxury car like the Audi A8, BMW 7 Series, and Mercedes S-Class could cost up to $20,000 to $30,000 (Rs. 8 to 12 Lakh). The question, however, is why so many gadgets when most of these luxury cars are driven by chauffeurs? Wouldn’t it be better to concentrate more on the rear seat comforts of a luxury car? Maybe luxury car makers should concentrate more on rear comfort and less on cockpit confusion! Labels: Audi, BMW-Cars, Car-Accessories, GPS, LCD screen, luxury cars
Friday, 1 February 2008
I never knew that you can convert a car part into a musical instrument. Don’t be amazed, I recently came across news that Ford is exploring with innovative ideas as a part of promotion and that is why they converted the part of the new Ford Focus into musical instruments. Two creative designers from the US were the brains behind this mechanical musical instrument.
They created musical instrument like Door Harp, Clutch Guitar, and Fender Bass using car accessories. The ad campaign will hit viewers by performing a stage show using this unique instrument. Isn’t it a fabulous way of promotion? Can we expect Indian car makers to come up with this kind of promotion? I doubt. Maybe not this much but Indian car makers can definitely come up with creative ideas. I hope they try. Article Submitted by Divya G Labels: Car-Accessories, Car-Designs, Ford, Promotional campaign
Thursday, 31 January 2008
Reliance Retail is already into every field of business and now they wanna explore the auto industry. They are setting up a chain of auto stores that will sell all auto accessories. Their first AutoZone will be launched near its Reliance Industries refinery in Jamnagar in Gujarat. The group always starts with a chain of outlets and is expected to open 400 AutoZone stores across the country in another 3-4 years. The store will also provide a service center for both cars and bike and will concentrate on the buying and selling of used cars shortly. With the Indian auto sector booming, Reliance has, once again, found the right pulse to follow. Labels: Car-Accessories, Used cars
Wednesday, 23 January 2008
One need not worry anymore about being separated from the TV while driving around in a car. Live TV is now here for Indian cars. The Essel group-owned Dish TV is holding talks with General Motors, Ford, and Ashok Leyland to install mobile TV antennas on their cars and trucks. This facility will be added only on premium models by the car manufacturers. The company has already come out with two products - the Speed Ray which beams 100+ channels and the T5 with 70 channels. Installation charges for the Speed Ray is Rs 1.5 Lakh, while the T5 will cost Rs 70,000. The products will be available only in Maharashtra, Karnataka, and Andhra Pradesh. Subscription fees will be the same as the home subscription fees for Dish TV. Car owners can now drive in peace while children and rear seat passengers sit glued to the TV sets. Labels: Car-Accessories, Car-competition, Luxury car segment
Thursday, 17 January 2008
MapmyIndia has tied up with General Motors to provide its navigation system as a standard accessory on all premium Chevrolet cars in India. The MapmyIndia PND (Portable Navigation Device) is a satellite-connected in-car GPS device that provides voice-guided turn-by-turn direction instructions and is considered one of the best products on the market.
The PND is a perfect fit for cars and can show the way to any destination across India. It allows safe and hassle-free driving. The driver doesn’t have to worry about being lost anywhere as the car can be tracked well through satellite-linked technology. The gadget determines the car’s location through 18 major cities and 55,000 towns and villages.
The device is not just about tracking and direction finding. It also entertains with movies and music playback on a large colour touch screen. It will be available for sale as a genuine GM accessory at all 75 GM dealerships soon. Labels: Car-Accessories, Chevrolet, General Motors
Wednesday, 9 January 2008
The value of stolen vehicles crossed the Rs 1,000 Crore mark in 2007 according to a study made by the National Crime Records Bureau based in Delhi and passenger cars formed a major chunk of it. It was alarming to note that cars that come fitted with high-end audio equipment and expensive accessories score pathetically low on security. In the Indian car market, only premium & luxury cars come fitted with the latest anti-theft devices and the lesser cars are more prone to theft. These anti-theft devices should be made mandatory for all cars. Maruti was the first Indian company to offer the iCATs (Intelligent Computerized Anti-Theft System) as an option on all its models. Other car manufacturers should take a cue from Maruti and give away anti-theft devices with all their cars instead of leaving the option open to the car buyer. As there are nearly 30 launches lined up for the upcoming auto expo, it would be best if all small car manufacturers took note of this. The government should make it mandatory for all cars to be equipped with anti-theft mechanisms. Labels: Auto-Expo, Car-Accessories, Maruti, Security
Monday, 11 June 2007
Alloy wheels, which are usually festooned to give a rich look, today is just one of the types of car accessory that rules the road. In the beginning alloy wheels were designed keeping in mind racing cars, because they tend to decrease unsprung mass so that the suspension can respond quicker to the surface of the road, keeping the car steadier. They come with different tints that without any doubt increase a car's grandeur. Flattered by cars owned by celebrities, modern folk get them introduced in their own cars in order for their vehicle to stand out in a crowd. Alloy wheels are available in the market in a variety of different designs to suit the structure and outlook of almost any modern-designed car. Some of the higher end models in India, such as the Maruti SX4, come with alloy wheels as a standard feature. Alloy Wheels conduct heat efficiently than the usual steel wheels, dispelling heat from the brakes competently and thus reducing the chances of brake failure in a crisis situation. Replacing standard steel wheels with alloy wheels is known as "Aftermarket Wheels". Usually a part of an alloy wheel is steel combined with aluminium, magnesium, or other light-weight metals. There are many companies including "Aura" and " Neo" that exclusively market alloy wheels in India and the major foreign brands include Hijoin, League, and SM. Silver, gold, and hyper-crome finish wheels are in great demand in today's market. Though not standard on many economy cars, because of the heavy pricing, alloy wheels are the most sought-after accessory. These eye-catching wheels start from Rupees 10,000 in the Indian market. Alloy wheels compared to the ordinary steel wheels are much lighter, more attractive and enhance the car price during a resale. The darker side is that they are expensive, hard to process, and prone to corrosion if the shielding coat comes off. Now, decked in your car, these accessories need some extra care to look fresh and new. Alloy wheels require a certain deal of wheel maintenance, because they are usually prone to rust and dust and should be washed regularly with mild soap water to keep it free from soil and rust to retain their bright and gleaming stance. Labels: Alloy wheels to rule the road, Car-Accessories, Maruti SX4
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