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Tuesday, 7 October 2008

Luxurious Limousines on Delhi Roads

Once again, the car industry has proved its connection with a sports event! BMW and Mercedes have plans to roll out a number of luxurious limousines on Delhi roads by 2010. Delhities, don’t jump with joy, these top-notch limousines are not for you, for tourists.

Almost 150 cars are to be rolled out in the form of taxis. The launch is aimed at providing world class travel experience to tourists from across the world during the Common wealth Games. With these high-end cars, the government of India desires to greet visitors with a brand new fleet of cars.

Can you guess how much the government is investing to roll out these cars? Nearly about Rs 200 crore!

Recently, Honda also showed its interest in Indian sports by gifting Honda Accord to the winner of the game.

What do you think? Is this a branding move by car manufacturers? Or an initiative made by the government? Whatever it is, this move has proved the deep association of car industry and sports industry in the country.

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Monday, 29 September 2008

Pay More for Imported Cars

Wake up car importers!

It’s time for car importers to open their eyes and see the expected price hike for imported cars.

Yes, the prices for imported cars are expected to rise due to the weakening of rupee against dollar. At this stage of downturn, car exporters are rejoicing the market but reality is that the importers will have a tough time.

We just wonder how severely this will affect the foreign car manufacturers like Mercedes, BMW, Nissan, Volvo, and Porsche, who are importing their cars to India as Completely Built Units or CBUs. Even Honda CR-V would be affected by weakening of the rupee.

This will definitely increase the prices of imported cars. All the luxury car manufacturers are trying hard to cushion the impact on Indian car customers but till how long?

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Monday, 18 August 2008

SUVs Glorious Days are Over

Gone are the days for SUVs when they were highly appreciated and liked by Indian consumers. But rising inflation and high fuel prices have now put an end to the production of SUVs. Car manufacturers across the country especially the ones like Mahindra & Mahindra who are mainly into the production of SUVs are facing a tough time.

These huge cars are numbered as high fuel guzzlers and have a bad eco-image. This has reduced the sale of Mahindra Scorpio, Toyota Innova, Maruti Gypsy and other cars in segment.

With a keen desire to fight the battle and raise the market for SUVs, car manufacturers are now hunting for better and reliable alternatives that can drive the sale of these cars. The Mercedes, BMW, Audi and the Porsche are also planning to enter the SUV segment and produce compact cars in the segment with the combination of off-road qualities and luxury comforts.

Will the past days come back for SUVs?

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Thursday, 14 August 2008

Mobile Phones and Driving: Can They Go Together?

Nattering away with mobile phone behind the wheels has become a fashion these days.

Certain things are really out of thought and understanding. Why do people have long chat on mobile while driving?

Many people have a misconception that they are above all and follow their rules and regulation. Trust, it’s only a misconception. Infact it’s not even a fallacy but attitude.

The driving laws, road regulations and traffic rules are the same for all sections of people. Whether a person is driving a luxurious BMW or a simple Maruti 800, laws, rules and regulations applies to all. But this thing doesn’t fit in the mind of affluent people driving top-end cars.

Most of the times people driving Porsche, BMW or Mercedes-Benz are found nattering away with a mobile handset held to their ears. These are those people who are not bothered about the rules, safety measures and any other regulations. They are only concern about the high-end luxury car they are driving and the attitude they behold.

This attitude and the feeling of being at the top lead to various car accidents and even fatalities. This is because the use of mobile phone while driving reduces driver’s concentration, perception and alertness.

Recent advancements in technology have made it possible for the driver to make safer calls behind the wheels. But still that’s only for urgency. Alertness and concentration is utmost important while driving, hence, Mobile and Driving can never go together?

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Friday, 1 August 2008

BMW Strengthens its Presence in India
BMW, the Munich-based auto company is planning to strengthen its presence in the fastest expanding market, India. The company has high hopes from the optimistic Indian car market and desires to be an integral part of the India’s success story.

The BMW has invested an amount of $30 million at its Chennai plant, exclusively to fulfill the domestic demands with highest production and quality standards.

There are many ups and downs in the market with varying growth speed. But still, the BMW is confident that in the long run, India will have a better and brighter market with higher business potential. The unstable growth speed does not affect the desire and ambition of the company because the company has successful entrepreneurs and corporate executives as their prestigious customers. These customers are already aware of the commercial risks in every business.

The BMW also wishes to strengthen its existing car portfolio in the country. After the launch of 3, 5, 6 and 7 series, the company is now eager to launch BMW 1 series along with the introduction of the car ‘Mini’.

With changing demands and requirements, the company is also wish to mould the base of its existence in the country and develop innovative technologies to fulfill the expectations of Indian customer.

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Compact Rolls is on the Way
Rolls Royce is in plans to roll out its cheaper and smaller sedan in India soon. The company has released the pictures and details about the car to lure customers and excite them much before the launch.

Christened as RR4, the compact Rolls share some features with the excellent BMW 7 series. Rest the car is built on a completely new platform. The wheelbase of the car is somewhere between the Rolls Phantom and BMW 7 series. It will be powered with the unique Rolls Royce engine based on V12.

There will not be a higher price difference between Rolls Phantom and RR4. The car is expected to launch in 2009 with a price tag of around Rs 2.6 crore. This seems to be a very high cost for Indian audience but Rolls is still free from worries because the company always targets the corporate audience and highly paid kings of the country.

The company has a firm belief that a high cost like this for all its amazing and elegant cars will further strengthen its presence in the country.

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Monday, 28 July 2008

Stay Stylish with the Best Premium Car

It’s really a difficult decision to judge the best premium executive cars with excellent Mercedes C class, delectable BMW 3 series and heart rendering Audi A4 leading the premium car segment.

After the launch of these three cars in the Indian market, there is a tough competition between them. No one is able to decide which car is the best. All have their own specific features, appealing design and exclusive performance.

Mercedes C class provides a comfortable and superlative ride along with better road stability and communicative steering.

BMW offers high end models with wonderful interiors, innovative features and attractive design. The 3 series has rear wheel drive with better driving experience.

The latest contender, Audi A4, is creating a revolution in the segment. The car is exclusively designed with a classic shape, super cool touches, dynamic design, and superb ride comfort. The car is perfect for Indian roads with all wheel drive to improve traction and enhance road stability.

Among these three excellent and delectable contenders of premium car segment, it’s really difficult to choose one. Which one will you choose?

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Thursday, 24 July 2008

BMW’s 5 Series Beats Mercedes E class

It is really shocking to know that a successful car like Mercedes E Class is under threat after the launch of a comparative BMW 5 series.

E class series from Mercedes-Benz is the car that comes to mind most vibrantly, a car that has established a niche in the luxury car segment. Many of the premium car owners own this car because of the embodied luxuries, comfort and classy design. It is a car that adds status to life and now it has come under threat. Is this really true or just a rumour?

The E Class cars have a good sales report in the Indian car market. The latest versions of this car are even more interesting and appealing as they are personified with Bi-Xenon headlamps in the exterior coupled with a 3-way Memory package.

Inspite of having a good reputation in the market, BMW's highly potent 5-series beats Mercedes E Class. The 5 series is a car loaded with dynamic design, elegant style, enhanced comfort and standard safety features. Infact, these are the cornerstones upon which the car enjoys the bliss of success. BMW’s car gives a sheer driving pleasure.

Don’t you think that E Class also gives awesome driving experience? If features and comfort level of both the cars are similar, then why there is such a tough competition? Why is Mercedes-Benz under threat?

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Wednesday, 23 July 2008

Hidden Concept behind Concept Cars

Concept cars are the fruits of innovative imaginations. When you let your imaginations run wild, you can come up with outlandish results.

Concept cars also follow the same rule of letting your imaginations run wild. This gives a good opportunity to car designers to show their exclusive, strange and innovative car designs. These cars are notorious and are rarely seen on roads. The hidden concept comprises of dreams, future vision and prototypes. These are mainly displayed at Auto Shows to get a viewpoint of the consumers.

Display of such kind of cars helps the car designers and car manufacturers to get consumer’s perspective about the car design. If you explore the global car industry, you’ll find a number of concept cars that are holding dreamy visions about the automotive future. Whether you talk about the BMW shape-shifting car covered with fabric or about the Toyota i-Real concept, they are just amazing and worth appreciation.

Unfortunately, there are no such concept cars in India. It’s difficult to answer why. Are we not creative? Don’t we have the skills to produce something that is extra-ordinary? Why not give a try?

Even you can open the veil of imaginations and produce a concept car that is eccentric, unusual and appealing.

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Friday, 18 July 2008

One More Hybrid Car for Indian Roads

Hybrid cars are in! The German luxury car maker, BMW has announced its plan to introduce the hybrid cars in India by next two years. Though, currently only one hybrid car (Honda Civic) is ruling the Indian roads, the car is expected to get its siblings very soon.

The hybrid car from BMW will also make its international debut at the same time. The company’s sale target has been raised even in this course of inflation. The increasing sale target during this tough time is really appreciated. The reason is very simple! BMW produces luxury cars that are exclusively designed and manufactured for the premium customers, who are not at all affected by the increasing fuel price or interest rate. Moreover, they don’t have to depend on car loans for the payment.

With such an impression of the BMW cars, we are sure that the upcoming hybrids will also create a benchmark in India as well as global car industry.

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Friday, 25 April 2008

BMW aims to sell 2000 cars in 2008
BMW has been riding high on its success in India since its entry about a year ago. After reaching a sales figure of nearly a thousand cars last year, it’s now aiming at twice the figure for 2008. They have already taken steps in this direction by increasing production capacity at their Chennai plant and are currently looking to source components locally. The BMW 3 Series and 5 Series models produced at the Chennai plant have been immensely popular with the Indian public.

BMW’s strong sales encouraged it to introduce more of its car models to the Indian market such as the popular M Series and the customizable and completely imported 7 Series. BMW has also been tempted into considering the launch of the famous premium hatchback MINI Cooper. The MINI Cooper, however, is not on the list of BMW’s priorities at the moment.

Before BMW’s arrival, German rival Mercedes-Benz took up nearly 50% of India’s fast growing luxury car market. Over the past 14 months, BMW has successfully stolen some of that market away. The top selling model for BMW in India has been the 3 Series which competes with the Mercedes-Benz C-Class. The popular Mercedes-Benz E-Class sees competition from BMW in the form of the 5 Series model.

Excellent aftersales service and great customer relationship have been selling points for BMW. The successful setup and operation of the Chennai plant for local production of the 3 Series and 5 Series cars has been critical to BMW’s success.

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Friday, 11 April 2008

BMW Mini
We have all heard news of BMW considering an entry into the small car segment. The BMW Mini that will be introduced to India shortly will be launched only in two cities - Delhi and Mumbai. The Mini will be small only in terms of size and like all BMWs, it will carry a heavy price tag.

The car will not be assembled at BMW’s Chennai plant. Instead, it will be imported as fully-built units. Now that’s a little sad because if it was assembled locally then price would have reduced by 30 percent. It’s expected to cost around Rs. 15-16 Lakh.

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Thursday, 10 April 2008

Growing popularity of BMW in India
The image of poverty ridden India seems to sink into the burgeoning flood of cars on the streets. The number of luxury cars rolling by portrays a unique picture.

Take a look at BMW’s sales report for the first quarter of 2008. The number of new BMW cars has increased by nearly a thousand cars in the period from January 2008 to March 2008 - a rise of around 800 percent compared to last year. India topped the list of countries that saw the highest percentage of increase in BMW's luxury car sales. BMW has truly become a new status symbol for the new age Indians.

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Monday, 24 March 2008

Think car, Think India
All those who thought that tinkering with cars was a mechanics jobs, wake up. The car sector has undergone tremendous change in the last few years. Mechanics alone will not be able to do all the jobs. Believe it not!

The car industry requires as much as 10,000 automobile engineers in the next decade. They are required by the best names in the industry like BMW, Mercedes, Tata Motors, Maruti Suzuki, Ford Motors and others. They are even hiring freshers for their most enterprising jobs. All those who want to associate themselves with the greatest upcoming cars can look into these careers.


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Friday, 14 March 2008

New BMW M3 Coupe
BMW is very impressed with its success in India as has continuously added new car models to its model line for the country. It has now launched the elegant M3 coupe.

The M3 coupe boasts of a powerful 4.0-litre V8 engine and delivers an impressive 420 bhp of power which will makes it more powerful than any of its rivals in India. BMW has studied the pulse of luxury car buyers in India and is introducing new models which live up to the buyers’ mark. BMW has pinned a lot of hopes on the new M3 and is hoping to make waves with it in the luxury coupe segment in India.

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Wednesday, 12 March 2008

BWM’s small car is a contrast to Tata’s Nano
Everyone is aware of the fact that the Tata Nano has re-defined the term 'small car' after its appearance at the last auto expo. So much so that even global car manufacturers like BMW, Audi and Mercedes-Benz have shown interest in this car segment. BMW will launch their popular small car brand MINI in India soon. This luxury small car is a stark contrast to the Tata Nano.

Once it arrives, the BMW Mini will most probably be the most luxurious and costliest small car in India. Compare that to Tata's world's cheapest car and you get to see the contrast. Overwhelming response to its luxury cars such as X3, X5, 3 series, and 5 series in India might have stimulated BMW to consider launching luxury small car. The MINI will be priced at around Rs. 20 lakh. Going by its price, BMW's small car doesn't register in Tata Motors' book of competitors for the Nano.

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Thursday, 6 March 2008

Luxury cars are selling big time

Indian car enthusiasts have always been passionate about luxury cars. They have an undying spirit and love for owning such cars. This obsession with luxury cars may be one of the strongest reasons for the success of Mercedes-Benz, BMW, Audi, and the likes.

Within a span of a few years, the Indian car industry has started to become swarmed with famous global car brands from renowned car manufacturers who have globally proved their mettle. These car companies have received a great response to their luxury cars. Most of their sedans, small cars and SUVs have become a grand success inspite of being highly priced.

This trend is clearly seen in the successful sales numbers that each of the luxury car makers have achieved over the past few years. Last month saw 241 BMWs sold. BMW is so confident of the market that they have set themselves a sales target of 10,000 cars by 2010. Audi and Mercedes-Benz have similar success stories to tell.

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Wednesday, 5 March 2008

Luxury cars to get tested in India
With global car manufacturers moving to India, luxury car makers like BMW, Nissan, Toyota, and Honda are now seeking the government’s assistance to test their cars in India. The manufacturers want to test their cars for durability and performance in Asian markets.

India is one of the most diverse environments in the world ranging from very hot to very cold, which makes it a suitable base for not only manufacturing cars and other vehicles, but also for vehicle testing, which was earlier confined to the European Alps and American deserts. These changes will not only bring in further employment opportunities, but also help manufacturers customize luxury cars to suit Indian roads and Indian drivers instead of just importing tweaked and often completely revamped cars.

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