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Tuesday, 17 November 2009
It very much seems like that the expensive luxury vehicles, priced over Rs 15 lakhs and above, including sport utility vehicles and luxury sedans have caught the fancy of car enthusiasts in India. This comes in the time when major car manufacturers in the country are working on the low cost cars. These luxury cars are so much in demand that the new products are actually overselling the actual estimated units to be sold in India, signaling a huge growth potential in the segment in India. Another interesting thing about this trend is that the once traditional markets for the segment, the US and Europe are fast turning in towards small and fuel efficient cars. BMW India has already sold 63 units of X6 since its launch in July and another six units of Z4 in October. Thanks to this trend, BMW India’s new products are helping the company exceed its earlier set target of 3,000 units in India in 2009 against 2,908 units in 2008. BMW India is on cloud number nine, thanks to its newly acquired position as the leader in the segment and attributes this trend to its strong product line up, market expansion and brand building exercise it has done in a while since its advent in India. While the above mentioned cars are the cars belonging to the high-end luxury segment that revolves around Rs 50 lakh, the demand for the cars in the lower end of the segment like the Volkswagen Passat, Toyota Fortuner and Honda CR-V is also reaching new levels that were beyond expectations. Toyota Fortuner, which was launched in August, saw a backlog of 3,100 units that were to be delivered in seven months as Toyota Kirloskar Motor’s manufacturing plant could assemble 550 Fotuners a month. Meanwhile Volkswagen India may end up selling more Passats as against earlier target of 1,000 units. This certainly comes as a welcome note for the luxury car manufacturers who have always have had high expectation from the emerging new Indian car market as well as the general public who are bored looking at the drab looking small cars plying around in India. Labels: BMW-India, BMW-X6, BMW-Z4, Honda-CR-V, Luxury-Cars, Toyota-Fortuner, Toyota-Kirloskar-Motor, Volkswagen, Volkswagen-Passat
Wednesday, 16 September 2009
 The ongoing Frankfurt Motor Show will showcase the different ventures the car manufacturers have been working over the past years. The German automaker BMW, together with the other auto majors such as Mercedes-Benz, Suzuki, Hyundai, will showcase its best efforts in the show. The BMW Active Hybrid X6 and Active Hybrid 7, BMW X1, and the BMW 5 Series GT that has been empowered to woo the audience will debut in the Frankfurt Motor Show. As the name suggests, the BMW Active Hybrid X6 and Active Hybrid 7 will be eco-friendly models. The elegantly designed hybrid cars are an epitome of their respective series. Looks apart, it is the heart of these cars that matter the most and that’s why both the cars will be powered by 4.4-litre twin turbo V8 motor. While the X6 will feature two electric motors and a 7-speed CVT transmission the 7 has a single electric motor and an 8-speed automatic transmission. The most bizarre BMW that has been manufactured in the near past and one can name the BMW 5 Series GT without a second thought an MPV, an executive car or even an estate car, because it fits into all these categories. The car is a perfect combination of the X6, 7, and the 5 series. And the car will be available in three options namely 530d, 5351, and 550i. Another model from BMW, BMW X1, the mini x, will also be showcased at the Frankfurt Motor Show. The X1 built based on the 3 Series foundation will be available in two options such as the one with a rear wheel drive, known as sDrive, and an all wheel drive, xDrive. It will take another one or two years before most of the models be available to common man, but it is a true pleasure to see these cars showcased as they are a glimpse to the future of the auto industry. Labels: BMW-5-Series, BMW-Cars, BMW-X6, Frankfurt-Motor-Show
Friday, 10 July 2009
BMW X6, a Sport Activity Vehicle (SAV) from the German premium car manufacturer BMW has been pulling a lot of eyes in India recently. This car is imported in India as a Completely Built Unit (CBU). The BMW X6 comes in two versions the X6 xDrive50i in petrol and the X6 xDrive30d in diesel. The X6 is world’s first Sports Activity Coupé to be equipped with BMW Dynamic Performance Control that imbues it with excellent driving dynamics. This BMW is equipped with a twin-turbo direct injection V8. The new BMW X6 has all the agility and elegance of a coupé plus the impressive versatility of a SAV. The car has been named as Sports Activity Coupe as it ensures all the comfort and luxury of the coupe. This seven-seater coupe also provides generous spacing for both the driver and front passenger. This luxury SAV offers a unique synthesis of exclusive luxury, sporting dynamics, and powerful style. With a wide range of colors and materials, the BMW X6 really highlight its sporting character to suit individual style and personality. The petrol variant of the BMW X6 is priced at Rs. 83 Lakh while the diesel is available at Rs. 65 Lakh. The coupe X6 can be ordered across all 13 BMW dealerships in India. The German car giant has deferred the launch of its luxury hatchback the Mini in India till next year. BMW 7 series, 3 series and X3 are the other models of the world’s largest premium car make that are sold in India. Labels: BMW-7-Series, BMW-X6
Friday, 27 February 2009

India has become the first country to witness the Sports activity coupé in the world with the introduction of BMW X6. After the launch of the new 3 series and the 7 series, BMW is back in news with its new dazzling X6. The company intelligently coupled the X6 launch with the inauguration of its new car showroom ’Infinity Cars’ to attract maximum consumers’ attention. Both the car and the showroom synonymously reflect the true brand image of BMW. The car carries the agility, performance and athletic design of a coupe along with the versatility of a sports activity vehicle. It comes with the BMW Dynamic Performance Control and the newly developed Twin Turbo engine. The Dynamic Performance Control ensures unparallel driving dynamics and the Twin Turbo engine helps to generate outstanding power. Available in both petrol and diesel variants, it comes to India as a completely built unit with a price tag of Rs 65 Lakh to Rs 82 Lakh. The appealing show room equally displays BMW’s vision to provide its customers the best in terms of both product quality and services. Spread over an area of 7000 sq ft, the new showroom provides an opportunity to the BMW fans to experience the international standard with respect to both service and retailing environment. Labels: BMW-Cars, BMW-X6, New-Car-Launch
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