Guess what? In a classic case of role reversal when the Americans are shunning their big, large SUVs in favour of smaller fuel-efficient cars after the global recession, Indians are vouching for these gas-guzzlers.
Owning an SUV in India always was a status-symbol and now with the just concluded Auto Expo 2010 at New Delhi, it has become evident that both the car makers and Indians are paving way for the SUV genre to take hold of India.
The fact that leading car makers of the world are launching their SUV’s in India just boosts the claim. Global biggies like BMW, Audi, Land Rover, Toyota, Skoda, Volvo and Volkswagen are launching over half-a-dozen SUV’s in the next six months. How does that sound. Raid of the SUVs? India’s potential as a growing car market is unrivalled and these auto makers are just cashing in the trend with their pricey SUVs.
Take a look at these stats. Indian automobile industry for the month of Dec 2009 has posted a whopping 68 per cent growth in sales at 10.05 lakh units, while the passenger car sales grew 40.27 per cent at 115,268 units.
Posting a straight ninth month growth trend in a row, the northwards movement has seen similar activity in the Sports Utility Vehicles or the SUVs market both at the manufacturer as well as the consumer level. SUV market, the once niche segment contributing just 15 per cent of total vehicle sales in India is threatening to blow over the top and become a major contributor to the passenger car market.
In a way to enter this niche segment in India, car makers are planning to manufacture most of the new products locally to reduce cost, rather than relying on imports as they have done in the past.
German car maker, BMW has launched its flagship SUV model X6M with a price tag of Rs 1.3 crore (ex-showroom Delhi) and has drawn big plans to capture market share in the segment. BMW has brought its entire SUV portfolio at the Auto Show speculating that SUVs soon will become the next big thing in the Indian car market. With BMW’s compact SUV X1 hitting the Indian market soon, BMW hopes that its vehicle sales in India will double from the now 15 per cent later this year. The company will start assembling the X1, priced more competitively at around Rs 25 lakh making it the cheapest SUV from BMW, at its Chennai plant in the next few months.
Compatriot Audi India also has the same story to tell. Audi has reported 58 per cent rise in SUV sales in 2009 and would commence local production of its compact SUV Q5 soon. It will also bring its most powerful SUV, the V8 4.2 Litre Q7, in limited numbers.
SkodaAuto India which unveiled its Skoda Yeti SUV at the Auto Expo 2010 held in New Delhi is also upbeat on Yeti’s sales in India. SkodaAuto will locally produce the Yeti with all top-end luxury features to sell the Yeti at a highly competitive price. Skoda Yeti might roll out from the Aurangabad plant.
Volkswagen also has been weaving a similar story. VW has brought its flagship Toureg SUV into India at the price of Rs 60 lakh and has planned to bring in its smaller Tiguan SUV also.
Toyota, the Japanese player in the Indian market with its Indian subsidiary Toyota Kirloskar Motor also sensing the demand for SUV’s in India launched its Fortuner which has a six-month waiting period due to an unanticipated rush for bookings and the new Land Cruiser Prado diesel to appeal the diesel-crazed Indian luxury SUV customers.
The Korean car maker Hyundai Motor India on the other hand is also getting ready to bring in the Santa FE by mid-2010. The Santa FE is a crossover SUV based on the Sonata platform and is expected to take on the Chevrolet Captiva, Honda CR-V and the Nissan X-Trail.
If you think only global biggies are eying this niche SUV segment, don’t be fooled. Even Indian car makers like Mahindra and Mahindra and Tata Motors also have been doing their homework. The SUV market from Indian companies like M&M and Tata Motors, grew 21 per cent to 1.04 lakh units in April-December 2009 over the year-ago period. These home-grown giants are trying hard to cater to the growing SUV market by bringing in their SUV models.
Tata Motors which recently unveiled its Tata Aria is slated for release in Feb 2010 while Mahindra and Mahindra is also gearing to roll out its premium SUV which will be positioned above Scorpio and will be built on a all-new platform with a different design, architecture and specifications. Another Indian company ICML also is planning to bring in their SUV which will debut in first part of 2010.
Owning an SUV in India always was a status-symbol and now with the just concluded Auto Expo 2010 at New Delhi, it has become evident that both the car makers and Indians are paving way for the SUV genre to take hold of India.
The fact that leading car makers of the world are launching their SUV’s in India just boosts the claim. Global biggies like BMW, Audi, Land Rover, Toyota, Skoda, Volvo and Volkswagen are launching over half-a-dozen SUV’s in the next six months. How does that sound. Raid of the SUVs? India’s potential as a growing car market is unrivalled and these auto makers are just cashing in the trend with their pricey SUVs.
Take a look at these stats. Indian automobile industry for the month of Dec 2009 has posted a whopping 68 per cent growth in sales at 10.05 lakh units, while the passenger car sales grew 40.27 per cent at 115,268 units.
Posting a straight ninth month growth trend in a row, the northwards movement has seen similar activity in the Sports Utility Vehicles or the SUVs market both at the manufacturer as well as the consumer level. SUV market, the once niche segment contributing just 15 per cent of total vehicle sales in India is threatening to blow over the top and become a major contributor to the passenger car market.
In a way to enter this niche segment in India, car makers are planning to manufacture most of the new products locally to reduce cost, rather than relying on imports as they have done in the past.
German car maker, BMW has launched its flagship SUV model X6M with a price tag of Rs 1.3 crore (ex-showroom Delhi) and has drawn big plans to capture market share in the segment. BMW has brought its entire SUV portfolio at the Auto Show speculating that SUVs soon will become the next big thing in the Indian car market. With BMW’s compact SUV X1 hitting the Indian market soon, BMW hopes that its vehicle sales in India will double from the now 15 per cent later this year. The company will start assembling the X1, priced more competitively at around Rs 25 lakh making it the cheapest SUV from BMW, at its Chennai plant in the next few months.
Compatriot Audi India also has the same story to tell. Audi has reported 58 per cent rise in SUV sales in 2009 and would commence local production of its compact SUV Q5 soon. It will also bring its most powerful SUV, the V8 4.2 Litre Q7, in limited numbers.
SkodaAuto India which unveiled its Skoda Yeti SUV at the Auto Expo 2010 held in New Delhi is also upbeat on Yeti’s sales in India. SkodaAuto will locally produce the Yeti with all top-end luxury features to sell the Yeti at a highly competitive price. Skoda Yeti might roll out from the Aurangabad plant.
Volkswagen also has been weaving a similar story. VW has brought its flagship Toureg SUV into India at the price of Rs 60 lakh and has planned to bring in its smaller Tiguan SUV also.
Toyota, the Japanese player in the Indian market with its Indian subsidiary Toyota Kirloskar Motor also sensing the demand for SUV’s in India launched its Fortuner which has a six-month waiting period due to an unanticipated rush for bookings and the new Land Cruiser Prado diesel to appeal the diesel-crazed Indian luxury SUV customers.
The Korean car maker Hyundai Motor India on the other hand is also getting ready to bring in the Santa FE by mid-2010. The Santa FE is a crossover SUV based on the Sonata platform and is expected to take on the Chevrolet Captiva, Honda CR-V and the Nissan X-Trail.
If you think only global biggies are eying this niche SUV segment, don’t be fooled. Even Indian car makers like Mahindra and Mahindra and Tata Motors also have been doing their homework. The SUV market from Indian companies like M&M and Tata Motors, grew 21 per cent to 1.04 lakh units in April-December 2009 over the year-ago period. These home-grown giants are trying hard to cater to the growing SUV market by bringing in their SUV models.
Tata Motors which recently unveiled its Tata Aria is slated for release in Feb 2010 while Mahindra and Mahindra is also gearing to roll out its premium SUV which will be positioned above Scorpio and will be built on a all-new platform with a different design, architecture and specifications. Another Indian company ICML also is planning to bring in their SUV which will debut in first part of 2010.
Labels: Audi, Auto-Expo-2010, BMW-X1, BMW-X6-M, Fuel-Efficient-Cars, Land-Rover, Mahindra, Skoda, Skoda-Yeti, SUV, Tata-Arai, Tata-Motors, Toyota, Volkswagen, Volvo










