Mini, BMW’s luxury small car was scheduled to launch in 2009. The BMW venture in small luxury cars segment is now delayed due to certain reasons and rescheduled for 2010. BMW cars are successfully rolling in Indian roads. But the company feels 2009 is not the right time to launch the Mini.
May be the company has thought of some other strategy for its introduction in Indian market. But this is a good news for the German car manufacturer, Volkswagen who is planning to launch the Beetle this year. The Beetle will cost Rs15 lakh to Rs 20 lakh almost same as BMW Mini which will cost Rs 20 lakh. Being uncertain about the Mini’s success in India, the company has announced to sell the car only in Mumbai and Delhi.
Labels: BMW car, luxury cars
