Indian Car Blog - Carazoo.com

AMI Leipzig will offer the perfect platform for Audi. The car maker plans to showcase an entire array of new cars along with the current inventory. The Audi TT Roadster and Audi TT Coupe will make their debut at the Leipzig Auto Mobil International show. The all-new Audi A1, Audi A8, Audi RS 5 Coupé, the Audi e-tron show car and the car that won the 2009 German Touring Car Masters will also be some of the major attractions.

25 production cars. Yes, that is what visitors to the 2,300 square-meter Audi exhibition stand in Hall 1 will see from April 9-19. The DKW Malzoni will participate in the traditional exhibit in the Glass Hall. Equipped with three of its popular models, Audi is again going to participate in the AMI fuel-saving driving lesson.

Almost all of Audi’s current range will be exhibited. During the press conference on April 9, the Audi AG head of Sales for Germany, Michael -Julius Renz will give comprehensive information on the new models and all promotional activities.

The Audi TT has changed for the better. This drastically improved version of the car will make its debut in Leipzig. To celebrate the 30th anniversary of four-wheel drive, the Audi Coupe and Roadster will continue building upon the successful history of the TT models.

Metropolitan, muscular and unique is the best way to describe the Audi A1. The car can be customized in plenty of ways and the advanced technology in its classy information plus entertainment system makes the drive worthwhile. This high-performance car may make an appearance at a German exhibition too.

Like most car makers, Audi too has decided to work upon reducing fuel consumption and carbon dioxide emission in its vehicles. The combustion systems of Audi cars are further going to be advanced. There’s something more about Audi than just the exhibition. Next to the car exhibit, the car maker will be having its new for-sale cars. These cars will be sold under the ‘Audi Approved: plus’ brand. If you’re looking for a new Audi, you’ve got to be there. A wide array of Audi cars are believed to be adorning the 660 square-meter exhibition area.

The AMI fuel-saving driving lesson educates visitors to the exhibition on how to adopt better, highly efficient driving habits. It teaches how drivers can improve the fuel economy of their cars. The Audi A3, Audi A4 and Audi A6 will be the cars used for demonstrating the efficient techniques.

‘Hidden Treasures’ is the theme for this year’s edition of the traditional exhibition in the Glass Hall. Audi will be participating with a DKW Malzoni, a hearty and vigorous 1965 sport coupé with a 60 bhp two-stroke, three-cylinder engine.

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It so much seems like the Good Times are here to stay. Since the dawn of this New Year we have seen that almost all the car makers in India are reporting good sales of their products which could also mean that this good run of auto sales might be there for the rest of the year as well.

The German luxury car maker Audi has just announced that it has made a great start to 2010 with an impressive 181 percent growth in India for January 2010. Audi India has sold 306 cars this January when compared to a mere 109 units sold last year during January. Audi India has also shown a record sale of 1,659 cars in 2009 which reds out a 58 percent growth for the calendar year 2009.

“Audi India posted continuous sales growth all through 2009 and we start the New Year with record sales. In January 2010 our sales more than doubled from last year. We look forward to keeping this momentum through the rest of the year. In keeping with our India strategy, our focus this year will be on network expansion and consolidation. We plan to expand our dealership network to mini-metro cities in addition to introducing new offerings. This reaffirms our commitment of superior performance and great value, to the Indian customer, which is at the core of our philosophy of 'Vorsprung durch Technik’." said Benoit Tiers, managing director, Audi India.

Audi India has already charted out its next growth target for 2010 at 40 percent more than the previous year which means Audi is targeting the sale of 2,300 cars by the end of this financial year. This does not seem like Blue Moon considering Audi India’s performance in the month of January itself.

Audi India’s current portfolio includes the Audi A4, the new Audi A6, the Audi A8, the Audi Q5, the new Audi Q7, the Audi TT and the super sports car Audi R8 which are sold in eight showrooms across the country: in Gurgaon, Chandigarh, Mumbai, Pune, Ahmedabad, Bangalore, Hyderabad, and Kochi. Early 2010 will witness the opening of new showrooms in Kolkata, Delhi, Mumbai (West), Jaipur, Chennai, Ludhiana. Further developments include Lucknow, Coimbatore and Nagpur.

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Audi in India is on a roll. Audi is stepping on gas in India to close the gap between its German compatriots plying in the Indian car market. Audi India, which is a sister concern of the Volkswagen Group has seen a record 59 per cent of growth in 2009 selling 1,550 cars in this year compared to 974 cars in the last fiscal year. Audi India has continued to record strong growth all year around. In spite of the challenging market conditions, it has successfully managed to surpass the annual target of 1,500 cars.

The scene is quite indifferent in the global market as well. Audi AG has clearly close enough to fill the gap between the itself, Mercedes-Benz and BMW.

Mr. Benoit Tiers, Managing Director of Audi India is on cloud number nine with the robust sales performance of Audi. The sales target that the company had aimed at the start of the year has been far crossed. This itself indicated that Audi as a brand has arrived in India and Mr. Tiers attributes the robust sales of Audi cars in India to the core brand philosophy of Vorsprung durch Technik combined with the motivation provided by the record sales figures that has soared above the sales charts.

This remarkable progress for Audi India is attributed to the new models launch in the country in this year like that of the new Audi A6, SUVs Audi Q5 and the new Q7 and introduction of three new engines to the existing range of the Audi A4 assisted by expansion and openings of new dealerships in India.

The portfolio of Audi in India currently comprises of the new Audi Q7, the Audi Q5, the new Audi A6, the Audi A8, the Audi A4, the Audi TT and the super sports car Audi R8 that are available at 12 dealerships across the country. Audi will also launch its new Audi A8 super-luxury sedan at the upcoming Delhi Auto Expo which starts from Jan 4th 2010 and runs up till Jan 11th.

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Who says stars do not guide the future? Audi has proved to the world that stars do play an important part in determining the fate.

Our stars, our dear Bollywood stars, are responsible for Audi’s sales in India. As a result, Audi is now looking at a 50 per cent growth in India this year.

Audi has been a favourite among the in the Mumbai film industry. Mega stars like Amitabh Bachchan, Shah Rukh Khan, Bipasha Basu, Salman Khan, Katrina Kaif and many more are in favour of the German luxury car maker.

Moreover, Audi has many other clients in India too which are not a part of the big Indian cinema company. But, the marketing head of Audi in India vouches that Mumbai filmdom is still an important market for Audi as it gives that extra boost for Audi’s market in India.

Salman Khan is the latest star who bought an Audi A8 for himself, while Neil Nitin Mukesh owns Q7, a recently launched SUV by Audi.

Audi Q7 can cost anything from Rs 63 –Rs 76 Lakh while an Audi A8 starts from Rs 71 Lakh and can go up to Rs 1 Crore in India. The company currently offers a bouquet of seven cars, including sedans, SUVs, coupe and sports cars. It is considering launching more models in the coming years.

To promote the brand, Audi India has been partnering with Wills Lifestyle India Fashion Week (WIFW) for the last four seasons. WIFW provides an ideal platform for Audi to meet “right and influential” people who can become potential buyers.

Earlier this month, Audi organised an amateur golf tournament called Quattro Cup.

This was the second tournament sponsored by the company and the finals were held in Hyderabad and the winners will be taken to Sydney in December.

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