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Wednesday, 6 January 2010
German luxury car maker Audi will be displaying a concept car which also is one of its heritage model along with the Indian product range at the ongoing 10th Auto Expo in New Delhi. Audi still has not disclosed the details of the concept and the heritage models it will be displaying in the show. Audi which is celebrating its centenary year will also launch its newly launched brand logo in the Auto Expo. It has to be taken into consideration that Audi India has shown consistent growth in its sales which indicated a greater and wider acceptance of the brand here in India. Audi launched new models such as Audi A6 sedan and SUV’s such as Audi Q5 and New Audi Q7 in 2009 and also introduced three new engines to its existing range of Audi A4 sedan and also opened up new dealerships in Mumbai, Kochi and Ahmadabad. Apart from these, Audi also announced the limited edition offer on Audi A6 2.7 TDI which is priced at Rs 37 lakh (ex-showroom Mumbai) from January 1. The existing portfolio of Audi India comprises of sedans such as Audi A8, A6 and A4 while SUVs like Q5 and New Q7 adorn the Audi stable as well. Audi also has sports coupes such as Audi R8 and Audi TT in its portfolio. Labels: Audi, Audi-A4, Audi-A6, Audi-New-Q7, Audi-Q5, Auto-Expo-2010, Sedan, SUV
Thursday, 10 December 2009
 The first-ever Women’s World Car of the Year awards have been announced from London. The supreme winner, the car that received the greatest number of votes, was the Jaguar XF. Jaguar XF edged out Audi A6 to win the coveted position. That a luxury car has won the supreme award in the Women’s World Car of the Year is an unexpected result given the ubiquitous ‘shopping basket’ is what many in the car industry consider to be a ‘woman’s’ car. But judges clearly considered the Jaguar XF to be well-constructed, competent, comfortable, a combination of sport and luxury and ideal for women. Judges are women motoring and published writers from around the world. Volvo XC60 won the Women’s World Family Car of the Year while Honda Accord was awarded as a close runner up in the category. Audi TTS outshined the Mazda MX-5 to win Women’s World Sports Car of the Year award. Volkswagen Golf diesel beat the Ford Fiesta to win the Women’s World Economy Car of the Year award. The awards were conceived in November last year and stemmed largely from the fact the USA-based World Car of the Year judging panel did not have a single woman judge in 2007. Indeed, the majority of car awards around the world are decided by a vast majority of men yet statistically women will make the final decision in all car purchases in as much as 85% of all sales. Judging criteria represented the known ‘shopping list’ of women car buyers. This included storage spaces, dashboard friendliness, child friendliness, aesthetic appeal and driveability. There wasn’t the strict requirement to ascertain 0-100 in so many seconds or the Newton metres of torque (horsepower) but judges did, nonetheless, decide how well the car drove. The car’s ‘sex appeal’ was also considered. Since model specification can differ between countries the decision was made for judges to also consider the overall model range in their voting, rather than one specific model. Cars that qualified had to be sold in at least 10-countries world-wide and available to the marketplace from between September 2008 and September 2009. A shortlist of 21 cars was decided early this year. Judging was by secret ballot and votes were audited by international accountancy practice, Grant Thornton, from their Auckland, New Zealand, offices. As the voting forms were received it soon became evident that factors such as sex appeal and carbon footprint were assessed more critically and were awarded relatively low scores compared to some other categories. It is also interesting to note that driveability and comfort rated the highest scores overall. The judging panel comprised of women auto journalists like that of Caroline Carver from United Kingdom, Regina Chan and Jil McIntosh of Canada, Helene Griffiths of South Africa, LouAnn Hammond of USA, Renuka Kirpalani of India, Sandy Myhre of New Zealand and Liz Swanton of Australia. Labels: Audi-A6, Audi-TTS, Ford-Fiesta, Honda-Accord, Jaguar-XF, Volkswagen-Golf-Diesel, Volvo-XC60, Women’s World Luxury Car of the Year
Tuesday, 6 October 2009
 Move aside BMW and Mercedes-Benz, Audi is here (with a bang). German Luxury car manufacturer, Audi has been making its presence felt in India ever since it first came to the country. The German company when first started its operations in India though had high hopes on the Indian market, never probably thought that it will be welcomed by its Indian customers with arms wide open. Audi posted its best-ever sales results of 205 cars for the month of September 2009, thereby registering an extra-ordinary growth of 153 per cent considering it sold 81 cars in September 2008. Now that’s called growth. Audi’s chief boss here in India Mr. Benoit Tiers is indeed a happy man. Beaming with pride while looking at the sales charts for the month of September, he says Audi India has continued its growth momentum pretty well. He also is pleased that Audi as a brand has finally arrived as brand Audi is getting popular amongst the car enthusiast in India. Audi always raised the ante in terms of refinement, elegance and luxury in keeping with its philosophy of “Vorsprung durch Technik” and it is this commitment that has won the confidence of Audi customers. Audi India has recorded strong growth all year around in spite of the difficult market conditions. The year-to-date growth stood at an impressive 72 percent (Jan-Sep 2009: 1,333 cars; Jan-Sep 2008: 777 cars). Much of the credit for Audi’s unhindered progress in India goes to the terrific response to the new additions to its portfolio – the all new Audi Q5, the new Audi A6, the introduction of three new engine offerings to the Audi A4 and the new Audi Q7 which was launched in September 2009. Audi India has already surpassed last year’s annual sales of 1,050 cars by recording a total of 1,128 car sales in the period of January to August 2009. The entire Audi model range, comprising the new Audi Q7, the Audi Q5, the new Audi A6, the Audi A8, the Audi A4, the Audi TT and the super sports car Audi R8, is available at 12 dealerships across the country: in Delhi, Gurgaon, Chandigarh, Ludhiana, Mumbai, Pune, Ahmedabad, Bangalore, Hyderabad, Chennai, Kolkata and Kochi. Labels: Audi-A6, Audi-India, Audi-Q5, Audi-Q7
Tuesday, 7 July 2009
 Audi AG, the iconic German car manufacturer, as a part of its centenary celebrations, wheeled out its biggest and starry cars in the Goodwood festival of speed held in the UK last weekend. The cars which featured in the extravaganza were the ultra-rare Auto Union (previous name of Audi) Gran Prix Cars, The legendary all wheel drive Audi Quttro rally and touring cars and its latest Le Mans diesel engine sports car, R10 TDI was shown in action during the 1.8 mile hill climb. Each of these Audi cars has changed the automotive landscape in their heydays. Totally the cars at the festival, accounted for the 70 years of Audi’s motorsport involvement. Audi cars such as Auto Union Type D Dual Compressor, 1938 Type D, 1984 Audi Sport Quattro S1, and Audi 90 quattro IMSA GTO had also been showcased in the fest. Some of the well known latest Audi cars showcased in speed fest were the fast and furious, Audi R8R, R8, R10 TDI and the R15 TDI Le Mans sports prototypes. Audi even displayed the 1007 Audi A4 DTM, the 1996 Audi A6 BTCC and 1988 Audi 200 Quattro Trans Am and Audi R8 LMS, al best known as the racing car legends. Some of these like the Audi A4, Audi R8 are already being sold in India. Audi demonstrated what the “Vorsprung Durch Technik” which means advantage through technology truly means to cars. Audi will be celebrating its centenary on July 16, 2009. Audi cars are top sellers across the world including in India. But it has been a long and hard earned victory for Audi which has always met with stiff competition from its fellow German car manufacturers BMW and Mercedes-Benz. Labels: Audi-A4, Audi-A6, German-Cars
Tuesday, 28 April 2009
The dynamic Audi R8 is tagged with the title of “Classics of the Future 2009” by Motor Klassik magazine. The “Classics of the Future” award is conducted every two years and the winner is selected based on a poll participated by readers of the magazine. This is fourth time that the German trade journal has organized readers’ poll. Since 1979, around 78 models have been selected out of which some of them have already become genuine classics. Born of powerful ideas, Audi R8 carries unmistakable design and technical precision that ensures an impressive driving experience. It is a perfect sports car for speed enthusiasts and a winner in all respect. As a mark of this achievement, Audi will offer another version of the car which will be powered by a 10-cylinder engine. It is not just Audi R8 who scored in the show from the company’s stable, Audi A6 also bagged the third position in the category of “full-size car of the modern age”. It’s a matter for pride not only for the brand but also for India as both the cars are available in the country. Labels: Audi-A6, Audi-Cars, Audi-R8
Wednesday, 11 March 2009
Audi crowned with four rings is now planning to bring a facelift version of its luxury sedan A6. The new A6 will roll out on Indian roads by the year end with refined exterior and interior modifications. The changes in the new A6 would be highlighted by a redesigned taillight, stylish lenses inspired by R8, and striking LED technology. Compared to the old A6 the new car will also receive all new bumper followed by rectangular fog lamps and large trendy air intakes. The exterior will be further upgraded with new sporty alloy wheels. The interiors too get attention with aluminum trim on the steering wheel, and high resolution graphics on the instrumentation. As per the speculation in the air, the new Audi A6 is said to be powered by a Turbocharged V6 engine. The existing Audi A6 is already a great success in the Indian car market and let wait and watch to see what the new A6 will have to offer its fans. Labels: Audi-A6, Audi-India, Indian car market, Upgraded Audi A6
Friday, 20 February 2009
After reducing the prices of its homologated car models in India, Audi has come up with another scheme on A6. Audi's captivating A6 model is now available with a fabulous zero percent financing rate and an extended four years warranty schemes. Incredibly, this package includes 0% rate on finance for customers and an extended warranty of two years in addition to the normal two years warranty. The extended warranty is applicable for all the items which are covered in the initial two-year manufacturer warranty. A6 is one of the popular sedans with a synthesis of passion, comfort, power, driving dynamics. It comes in four variants 2.8 FSI, 3.2 FSI quattro, 2.7 TDI and 3.0 TDI quattro. Audi has extensive plans to rule the flourishing Indian car industry and these are the initial steps to occupy the centre stage. The company is using its powerful car models to gain volume market share. Apart from this, it has also introduced a customer-centric programme “Audi Top Assist” which provides round-the-clock emergency road side assistance services across 95% of the main route in India. Well, this scheme offers a symbiotic benefit for the company as well as the customers. Labels: Audi-A6, Audi-Cars, Indian-car-industry
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