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Tuesday, 30 September 2008
New Variants added to Indigo CS
Tata Motors, a leading car manufacturer in India, launched the high-end versions of its Indigo CS series. Tata Indigo CS series launched in the first quarter of the year has received a grand response from customers across the country compelling the company to clock over the Indigo range and launch more siblings. The new variants launched are the petrol GLX model, diesel LX TDi, and diesel LX DiCOR. All the three versions are available with exciting features like a rear windscreen defogger, central locking, and rear and front power windows. The exterior of all the three variants is artistically crafted delivering a sporty look. Body coloured outer rear view mirror and rub-rails with chrome inserts add to the charming appeal of these new variants. The cabin is adorned with elegant and mind-blowing beige appeal coupled with premium seat fabric and sporty leather-wrapped steering wheel. In line with the old Indigo CS, the siblings also carry a good cabin space and a spacious boot. Available in an option of vibrant body colours, all the three Indigo CS variants are attractively priced. The GLX model will be available at Rs 4.08 lakh, the LX TDi for Rs 4.63 lakh, and the LX DiCOR model at a price of Rs 5.10 lakh. For Tata, the desire for moving ahead is always burning! Labels: Indigo-CS, Indigo-CS- LX-DiCOR, Indigo-CS-GLX, Indigo-CS-LX-TDi, New-launch, Tata-Motors
New Lancer for New Generation
Mitsubishi Motors is currently working to introduce a new Lancer for the new generation. The plan to launch the new sibling is aimed at participating in the midsize car segment once again. When Cedia was launched in the market, it showcased lack of interest from the customer view point. Lancer customers were not satisfied with the bland styling and dull interiors of the Cedia. This forced the company to re-think on the launched Cedia. After that there were rumours that Mitsubishi has stopped the production of Cedia in response to the customer’s reviews. In the mean time, the company was in process to design and manufacture a whole new lancer that will fit the taste of Indian car buyers. It will come with a new chin, sporty front grille, innovative headlamps and a Kenwood Dual DIN touch screen music system. Apart from this various advanced features will be available in the car, fulfilling the increasing demand of the present generation. No specific dates are announced for the launch of this facelifted version of Mitsubishi Lancer Cedia. But speculations are there that it will roll out during the festive season this year. Labels: Lancer, Mitsubishi Motors, Mitsubishi-Cedia
Smaller than Jazz
Currently, Jazz is globally considered to be the smallest car in Honda’s portfolio of cars. Now with high inflation, the company feels the need to produce cars smaller than its Jazz. Aimed at reducing environmental emissions and shortage of fuel in near future, the company is also in progress to design and develop small cars that will take on less fuel and will be lower in CO2 emissions. The way forward, Honda plans to launch small and affordable hybrid engines. It also has plans to add more number of diesel engines in its car portfolio. Honda Jazz will hit the Indian shores by next year and the company will launch another small car in a couple of years, a global car with an improved engine technology and better performance. Expectations are high that Honda will now enter the core of Indian car industry and establish a stronger niche with a range of small cars. Labels: Honda, Honda-Jazz, Indian-Car, Small-Car
Electrifying Reva
Long before when green cars was only a concept for global car industry, a small two-seater boxy car came rolling out a small factory in Bangalore. This boxy car was named Reva, a car that shines above all in the electric car segment. The Reva, brainchild of Chetan Maini, rolled out the car during the period when feasibility of electric vehicles was skeptical. Today, the car has scored the highest in the global car market with its bright colours, curious looks and modest appeal. It is believed to be the world’s first electric car sold commercially. The car built of lightweight steel and plastic is entirely indianized. People just love this car and the fact is proved by having a look on the Bangalore city roads. The fully-automatic version of Reva, delivering a top speed of 65 km/h, is not as popular among Indian populace as the entry-level car. After Bangalore and New Delhi, Reva made its debut in the international market as well. In United Kingdom and Europe, Reva is sold by the name of quadricycles and in Britain it is branded as G-Wiz. Reva is now also exported to various other countries including Cyprus, Malta, Greece, Ireland, Italy, Spain, Norway, and Sri Lanka. Maini is still working to produce high-end versions of its electric car. Reva Maini-holds the history of electric cars! Labels: Electric-Car, G-Wiz, Maini-Reva
Monday, 29 September 2008
Honda Accord Gifted
Honda recently gifted the Honda Accord to Mr. Digvijay Singh, winner of the Order of Merit List for gold tournament held in India. Digvijay, a happy owner of the Honda Accord must be smiling with the car keys in his hands. Obviously, he has a reason to smile. Honda as a brand is a super success in the country and people love to own Honda cars like City, Civic, CR-V, and Accord. The new Accord is a perfect blend of unmatched performance, inspiring style, high-end safety, and refined comfort. Who will not love driving a classy car like this? By gifting this car to the winner of a sport event, Honda is making an attractive move towards branding. Indian car manufacturers are going hand in hand with sports events because of the huge crowd following sports activities. Even Volvo tried to brand its car model by gifting it to the first Indian individual winner of Olympics. Labels: Honda, Honda- Accord, Honda-City, Honda-Civic, Honda-CR-V, Indian-Car, Volvo
Audi Technology
The best brains of Audi have come up with an innovation that will take the frustration out of waiting for traffic signals. Audi’s innovative system, christened as Travolution, is an awesome technology. This system will inform the driver in advance when the traffic lights ahead is going to change and whether the car will pass the signal at the current speed. The most interesting part of this advanced system is that if there is no traffic on road, then this latest invention by Audi will automatically turn the signal green. The system would be supported by new hardware installed at every traffic signal. Isn’t it something exciting and convenient? This device is still under development and is being tested in Ingolstadt, Germany. Such advanced technology will have a greater impact in Indian car market but sadly as every goodie comes last to India, so will this Audi Travolution. Labels: Audi, Audi- Travolution, Indian-Car
Pay More for Imported Cars
Wake up car importers! It’s time for car importers to open their eyes and see the expected price hike for imported cars. Yes, the prices for imported cars are expected to rise due to the weakening of rupee against dollar. At this stage of downturn, car exporters are rejoicing the market but reality is that the importers will have a tough time. We just wonder how severely this will affect the foreign car manufacturers like Mercedes, BMW, Nissan, Volvo, and Porsche, who are importing their cars to India as Completely Built Units or CBUs. Even Honda CR-V would be affected by weakening of the rupee. This will definitely increase the prices of imported cars. All the luxury car manufacturers are trying hard to cushion the impact on Indian car customers but till how long? Labels: BMW, Car-Manufacturers, Honda-CR-V, Imported-Cars, Luxury-Car, Mercedes, Nissan, Porsche, Volvo
Friday, 26 September 2008
Amby Has Its Own Charm
With the advent of new cars loaded with luxuries and amenities, the faith of the old Ambassador was lost in India. Earlier it was the only choice for people when people think of cars but today a number of luxurious and advanced cars in all segments are available in the Indian car market. The wide choice of cars has imposed people to move away from the Ambassador. This king of yesteryear was gradually pushed out of contention. But…it’s surprising to know that the Amby still holds its own charm. Nowadays, the old iconic car is becoming a hot favourite for expatriates working in the corporate sector of India’s IT hub. In the past couple of months, 6 Hindustan Ambassadors have been sold to foreigners living in Bangalore. Foreigners in Bangalore feel that the Amby is an attractive car with a rich history. They just bask the glorious ride in this old car. Labels: Ambassador, Hindustan-Ambassadors, Indian-Car, New-Cars
Audi India Drives to Kochi
 Audi India, a German luxury car major, is a leading car manufacturer of luxury cars in India. Aimed at expanding its operations in India, Audi announces five new dealerships in the country, scaling up the network to 12 locations across the country. The new Audi showrooms are established at Ludhiana, Ahmedabad, Chennai, Kochi and Kolkata, laying emphasis on Kochi showroom. Kochi is a principal city of Kerala and is believed to emerge as the potential market for Audi’s luxury car. Kochi showroom situated at Maradu, near the NH bye-pass will have a separate workshop to service the entire range of Audi cars in India. The showroom will also have Audi’s entire car model range mated with different equipments. Audi India has high hopes with this new network of dealerships across the country. Labels: Audi-Cars, Audi-India, Car-Manufacturer, Luxury-Car
Older Car Models Have Coup the Nightmare
In the present scenario, older car models are proving their real worth during the worst ever slowdown in the car market. Among a long list of popular Indian cars, Santro, Indica and Accent are believed to be real time winners. Despite of the fact that the new generation siblings are introduced in the market, these old models are contributing a good percentage of car sales in the market. Hyundai Santro, a car ranked top by J.D Power Asia, has been a great time success even though the next generation hatchback Hyundai i10 is already in the market. It is one of the hot time favourite in compact car segment. Along with Santro, the old Toyota Corolla and Honda City have also been successful in overcoming the sluggish car market. All these cars not only have successfully held their position but have also generated incremental numbers in Motown. To bank on more numbers in the Indian car industry, car manufacturers are fighting hard to design and manufacture advanced and high-end cars. Some of the launches are siblings of the old car models and some are completely new for the market. Inspite of the fact that many new cars are rolling out on Indian roads older car models have coup the nightmare. Labels: Accent, Car-Manufacturers, Honda-City, Hyundai-Santro, Indian-cars, Indica
Time to Drive New Honda City
Spread the carpet for new Honda City! The all new Honda City has rolled out on Indian roads. The car is just fabulous with innovative, design, engine, and various advanced safety features. The car is designed keeping in mind Indian market. Landed with a unique ‘Arrow Shot Form’ design, this new car is available with attractive interiors and exciting exteriors. The car exterior gives a powerful and imposing presence with a streamlined grill, sharp headlights, aerodynamic looking rear combination lights, and sporty looking tail design. The new City is also longer, wider and sturdier than the old Honda City but fortunately the same ground clearance and head clearance has been maintained. Even the wheelbase has been extended to give a spacious cabin interior. Car interiors are just amazing with calming colour contrasts, active and passive safety features, advanced integrated audio system. The new City also comes loaded with an environment friendly engine compliant to Euro IV emission levels, delivering the same fuel economy as the Honda City ZX. Available in two grades and six colour options, the new City will definitely bring a revolution in its own segment and create a stronger niche for sedans in the Indian car industry. New Honda City is a complete blend of inspiring style, breakthrough performance, refined comfort, and unmatched safety. Labels: Honda-CityZX, Launch-India, New-Car, New-Honda-City
Thursday, 25 September 2008
Govt Helps Improve Auto Exports
It’s glad to know that India as a whole is contributing to boost the most indispensable part of the growing Indian economy. After the heavy decline is domestic car sales, Indian car manufacturers, auto components manufacturers, OEMs, SIAM and even the Government of India is lending out its hand to boost sales and export of vehicles. The government has come up with a scheme known as Focus Market Scheme (FMS). Under the scheme, the government will give cash-incentives to auto exporters for exporting vehicles to the targeted global markets. The FMS covers emerging markets like Africa, Latin America and the CIS bloc along with other developed countries. The key motive of the scheme is to incentives to escalate the competitiveness of the Indian automobile industry overseas. Indian car exporters like Hyundai Motor India and Maruti Suzuki hope to take advantage of the cash-back scheme offered under FMS. Such a kind of unity in the country will definitely take the Indian auto industry to great heights. Labels: Auto Exports, Domestic-Car-Sales, Indian-Car, Indian-Car-Manufacturers
Birthday Wishes for General Motors
On its 100th birthday, GM is happy to look back and rejoice the milestone the company has created in the past one century. The company was founded on September 16, 1908 by William C. (Billy) Durant, General Motors. Since then, the company has launched nearly over 450 million cars and trucks in the global auto market. All these vehicles are sold globally under different brand names - Chevrolet, Buick, GM Daewoo, Cadillac, GMC, Holden, Opel, Pontiac, HUMMER, Saab, Vauxhall Saturn, and Wuling. With so many brands coupled with manufacturing operations in about 33 countries, the company today is believed to be the one of the world’s largest auto manufacturer. In India, the company has its manufacturing plants in Halol, Gujarat and Talegaon from where GM has rolled out a slew of launches like Chevrolet Tavera, Chevrolet SRV, Chevrolet Optra, Chevrolet Aveo U-VA, Chevrolet Aveo, Chevrolet Spark and Chevrolet Captiva for the Indian market. Apart from celebrating its birthday anniversary, GM also has another reason to rejoice. That’s the 5 successful years of Chevrolet brand in India. Yes, Chevrolet is celebrating its fifth anniversary in India when GM completes 100. Labels: Chevrolet-Aveo, Chevrolet-Aveo-U-VA, Chevrolet-Captiva, Chevrolet-Optra, Chevrolet-Spark, Chevrolet-SRV, Chevrolet-Tavera, GM- Anniversary, GM-India
Lamborghini Super Models for India
super luxury car car manufacturer, Lamborghini, eyes India for its super car models. The luxury brand identifies India as one of the most promising car market. With this identification, the company plans to launch its super models in the country where people are becoming more open to buying ultra-luxury and high-end cars like Rolls Royce Phantom and Bentley. The company looks at the future to increase the numbers as well as sales volume. These plans are aimed at creating brand awareness and brand promotion in the country. The high profile brand name attracts a number of car buyers. This has eventually strengthened the promises and vision of Lamborghini in India. Will Lamborghini be successful in creating brand awareness? Will Indian populace accept these super luxury car models? Labels: Car Models, Indian-cars, Lamborghini, Super-Luxury Cars
Mitsubishi Enters Small Car Stable
India has become a symbol for small cars! A number of small cars are in line to enter the Indian car market. First, Nano made an approach to roll out a small and cheap car on Indian roads. Following the trend, Hyundai Motor India, Honda Seil India, Maruti Suzuki, GM and now Mitsubishi also plans to introduce their small cars in the Indian market. Doesn’t it look like that Indian car manufacturers are on their way to establish a small car stable? Mitsubishi’s small car will be introduced in markets like India and China somewhere in 2010. This forthcoming global car will have a rear engine similar to the one in Nano. Though the position of the engine is same, the performance, economics and capacity vary. The new car will come with a 1.0 litre engine. So know, who is next in line for small car race? Labels: GM, Honda-Seil-India, Hyundai-Motor-India, Indian-Car, Indian-Car-Manufacturers, Maruti- Suzuki, Mitsubishi, Nano
Wednesday, 24 September 2008
Kappa Challenge!
 The first time in the 10 years long history of Hyundai Motor India, the company has thrown out a ‘Kappa Challenge’. This challenge is aimed at proving the preeminence of kappa engine to all its existing and potential customers. The company offers a unique concept to all the customers to touch, feel, drive and experience the beauty, thrill and drivability of Hyundai i10 kappa. Apart from the experiencing the touch, feel and drivability, the company also couples the concept with interesting options in the form of various counters like used car counter, special finance scheme counter, product demonstration, accessories zone and even fun loving children enjoyment zone. The 'Kappa Challenge' is being organized in 10 different cities across the country. All the customers will be given an opportunity to complete a set of challenges and drive other cars to feel the difference and judge the best car. Each one of them will be given an assured gift apart from a grand prize… Any guesses, what’s the grand prize? Yes…Hyundai i10 Kappa! Labels: Hyundai-i10, Hyundai-i10-Kappa, Hyundai-Motor, Kappa-Challenge
Vision GM
General Motors, a leading car manufacturer, made its venture into India with its successful Chevrolet Tavera in 2003. Since the time of its first launch, the company has created many milestones in the country and is having an optimistic and exciting vision ahead. The Tavera MUV has been a great success in the Indian cab market. After that the launch of Aveo has also been on a steady growth scale. The next launch of Chevrolet Spark is rolling swirling around people’s mind and heart and has attracted a large volume of car buyers. GM with its bright past rolls ahead with expansion plans by increasing the number of car launches, number of service stations and number of showrooms in the country. The company has listed many promises under “Chevrolet Promises”. GM’s vision is to have an Innova like MUV, LPG versions of Aveo and Spark, and a small cheap car for the Indian car market. The company is also working on engines displacing so that it can load better and improved engines in its future car models. GM has a bright vision just similar to its fruitful and shining past! Labels: Chevrolet-Spark, Chevrolet-Tavera, General-Motors, Indian-Car
Volkswagen Polo Cup Now in India
 After introducing a slew of launches in the Indian car market, Volkswagen now wants to introduce motor sports in the country. Polo Cup is a motor sport launched by Volkswagen first in China, then in US and now in India. The company desires to launch this motor sports in all the countries where it has its manufacturing plant. In India, this sports is expected to launch somewhere in 2010. The company also uses this launch as a new marketing strategy. It is believed that the trained officials of the company will train young and talents to participate in the international racing circuit. The company’s first target for the motor race was a Chennai-based Indian formula driver Ashwin Sundar. This 19-year old boy will first take part in the Indian race and will then be groomed to participate in the race on the European circuit. Labels: Indian-car-market, Volkswagen, Volkswagen-Polo-Cup
Renault Makes Mumbai Its Design Hub
Mahindra-Renault, Paris-based car manufacturer, has selected India to be its car design hub for its proposed ultra-cheap car. The car is under development under the joint venture with Bajaj Auto. Till date, Renault has designed its entire range of cars in Paris but now with the growing opportunities in India, the company decided to target India and establish a design center in Mumbai. Though the main car design framework will be rolled out from the Mumbai centre, small inputs on designing will also be received from Nissan design team and other Renault’s design centres across the world. At present, it is believed that almost 10-12 Indian car designers are working on the Renault’s small car project. The key motive of the joint venture is not to produce a cheap car but to design a car with improved fuel economy and the one that meets the emission standards. After forming a design framework, the car will start its production in the Chakan facility in Maharashtra. Expected to roll out in 2011, the car is follows the vision of this joint venture. Labels: Car-Design, Indian-Car, Nissan, Renault, Ultra-cheap-Car
Tuesday, 23 September 2008
Fiat Success in India
 Fiat India is one of the oldest car manufacturers in India. The company made its first debut in the country with its old warehouse, Fiat Padmini. With the advent of innovative and high-end cars, the Padmini was phased out from the Indian car industry. Thereafter, the industry lost the footprints of the company. Though the Padmini was chucked out, Fiat never lost its desire to enter the promising car industry. With this burning desire, Fiat re-entered India with Fiat Uno. This car was not a big hit in the industry. Fiat then decided to launch a more car with better performance and improved drivability. With this came Fiat Palio, one of the most successful running cars on Indian roads. After Palio, Fiat entered the Indian market with its iconic brand, Fiat 500. This new car is considered to be a little mouse on the Indian roads. A two-door car is currently winning accolades across the country. Fiat is now feeling strong, powerful and delighted on the back of 500’s success. Now, following the success of 500, the Italian car manufacturer, is planning to bring Fiat Dino, a two-seater roadster. It’s still a speculation but today or tomorrow, Fiat is definitely going to bring all its successful cars to India. The launch of Fiat Linea and Grand Punto is also in the waiting list. Will Fiat regain the lost foothold after launching successful cars in the Indian market? Labels: Fiat-500, Fiat-India, Fiat-Padmini, Fiat-Palio-Stile, Fiat-Uno
Hinduja Group Enters Car Industry
Car business is the hottest trend happening now. Indian auto industry is already filled with so many car manufacturers and now we can see another business tycoon entering the car segment. Hinduja Group, the UK based business magnate is all set with the commercial vehicle manufacturing business in the country. Ashok Leyland, the flagship company of Hinduja manufacturers about 85,000 commercial vehicles annually at its various facilities in India. The company is also setting up the Greenfield plant being set up near Chennai. Looks like the Hinduja group will give a tight competition to Indian car manufacturers Like Tata Motors and Maruti-Suzuki. Wonder which segment they are going to foray. Labels: Hinduja-Group, Indian-Auto-Industry, Indian-Car, Maruti-Suzuki, Tata-Motors
Hyundai i20 with U2
Hyundai i10 has already won millions of hearts and now the fans are eagerly waiting for the next series- i20 which would be rolled out in India in 2008 end. i20 from the hatchback segment is the first car from the Hyundai to use the latest generation U2 diesel engine. The U2 diesel engine is more superior to the CRDi motor used Getz and the Verna. Propelled by 1.6 engine, U2 is employs second-generation common rail diesel injection system with variable geometry turbocharger and a swirl control system. Getz’ successor, i20 which will be manufactured exclusively at Hyundai's Chennai facility would be offering more power, better fuel-efficiency with out burdening the pocket. Labels: Hyundai-i10, Hyundai-i20, U2-Diesel
Indian Car Exporters Relishing the Era
The recent decline in car sales due to escalating fuel prices, rising interest rates and climbing input costs had badly hit the Indian car industry. All the car manufacturers were deprived of a successful smile and were forced to cut down their profit margins and push car sales at a lower cost. One after the other, some or the other bad news was swirling around the industry. But now…that’s enough! Though the domestic car sales have declined, Indian car exporters are relishing the ear. The weakening of rupee from Rs. 40 to Rs 46 in the current fiscal year has brought some smile on faces of car exporters. With the falling down of rupee, exporters like Hyundai Motor India and Maruti Suzuki are revising their export targets and exploring various overseas markets. This will definitely give them an opportunity to regain the lost smile. Will the effort of revising export targets be beneficial? Or will the car manufacturers still stay in a negative terrain? Labels: Car-Manufacturers, Hyundai-Motors, Indian-Car, Maruti-Suzuki
Monday, 22 September 2008
World Class Car Designer in Its World Class Car
Any guesses who we are taking about. The great Indian car designer, Dilip Chhabria! This Indian designer is renowned across the globe for its wild creation in car designing. He is popularly known as the ‘Car Designer Guru’ and is now a prominent name in the custom-designed automobile market. The style Guru owns a world class car that oozes exotica! Aston Martin DB7, a potent combination of power, indulgence and elegant curves. The car comes with an excellent V12 engine that delivers commendable power and efficiency. The Aston Martin DB7 is a car designed and manufactured by Aston Martin for long touring. It is one of the most comfortable, reliable and powerful coupe around the world. But yet, it is difficult to understand why Dilip Chhabria selected this car to be his pal despite of the fact that he himself has designed a number of high-end cars. Being a car design guru, he finds this car to be a desirable and beautiful package. Apart from DB, he has also enjoyed a joyful ride in various other car models like Mercedes Benz S-class and BMW 5-series but he has basked most with its endearing Tata Sierra. Though this car is rarely seen on Indian roads, the Indian car designer has stored fond memories of that car. So, after knowing what the world class designer has in his bag, what is your choice? Labels: BMW-5-Series, Dilip-Chhabria, Indian-Car, Mercedes-Benz-S-Class
Search for Car Has Narrowed Down
Indian consumers always had the habit of having wide options to make a perfect car purchase. But now the trend has taken a different curve. With the introduction of several new car models in the Indian car market, car buyers are completely relying on the personal opinions or advices from their friends and relatives. No one is free to test drive 20 or 30 models if they just want to purchase one perfect car. Car buyers now prefer exchanging views with others in their own community as well as a number of social communities. Views and opinions from different people help them make a perfect car choice. In short, the word of mouth has become a marketing tool for the customers as all are approaching popular and praiseworthy car brands. With respect to this Indian car manufacturers are offering special services to their customers so that the unique marketing tool works magic for them. This fact has been proved by the survey conducted by J.D Power Asia. The study has revealed that only 27% of new car buyers in the country go for searching for number of car models to get the best car and the remaining buyers directly go as per the magical mouth-to-mouth publicity. Will this magic wand become a new marketing tool for the car manufacturers? Will car manufacturers stop spending money on car advertisement and promotional campaign? Labels: Car-Advertisement, Car-Manufacturers, Indian-car-market, J.D-Power-Asia, New-Cars
New Hybrid by a Layman
You have always heard car manufacturers round the world designing and producing hybrid cars. But, today, something that will interest you is a layman producing a new hybrid car. It’s a feeling of pride that this great layman is from the Indian continent. This man resides in the Indian city of Guwahati, and has developed a hybrid running on solar gas with an engine capacity of 100-cc. He baptizes his car as ‘Kanso’. The car is gearless and has the power to reach a maximum speed of 40 kph. The expected price tag of this new hybrid car is Rs 1.50. The price is definitely comparative to the world’s cheapest car, Tata Nano but both the cars are from different segment. Just imagine solar panels churns out 320 watts of power. If you are really keen to know how the car looks like, then you should visit the Guwahati Auto Fair that starting on February 28. Labels: Car-Manufacturers, Cheapest-Car, Hybrid-Cars, Tata-Nano
GM Enters Facebook
 General Motors, a leading car manufacturer, will soon start with a facebook community. The attempt is made with respect to a new marketing strategy. The decision was driven by the increasing use of online media and social communities where a huge mass of people discuss and exchange their personal views. Now, the company will start its own community aimed at online marketing and promotional activities. This plan will be ruled by a dedicated team of expertise with good technical as well as internet knowledge. It is believed that the digital medium has the best ROI (Return on Investment) for car manufacturers and GM wants to share a huge piece of the successful online channels. ROI marketing is the best way to understand how to spend wisely on marketing and get highest return on the marketing investment. The company has already tried this kind of marketing for its Chevrolet Captiva which eventually gave a good number of sales. Labels: Car-Manufacturers, Chevrolet-Captiva, General-Motors, GM-Facebook
Friday, 19 September 2008
Another reason to rejoice
 After a long time of thrashing income in the Indian automotive market, Festive season restores the market to create a rainbow in the market universe. At one end of the spectrum, Indian car manufacturers are offering discounts and gifts and at the other end, banks and car financers are reducing the interest rates. This means that during this festive season, car buyers have the opportunity to relish tasty fruits with both hands. Car manufacturers, banks, and finance institutions are all working hard to search out the best possible way to reduce interest rates on car finance. Maruti Suzuki India, leader in passenger car market, has reduced the interest rate from a slab of 15-17% to 12.53-13.3%. General Motors is offering its Optra Magnum at a discounted interest rate of 8.55% and Toyota selling its Toyota Innova at an interest rate of 7.9%. With these car manufacturers, auto financers and various banks like ICICI, HDFC, and Kotak Mahindra have also reduced their interest rates to bring some cheers to the lackluster Indian car market. So, if anyone of you is planning to buy a car, then rush. This is the perfect time to buy your dream car. Labels: Car-Discounts, General-Motors, Indian-Car-Manufacturers, Maruti-Suzuki, Toyota-Innova
Nano in Guinness Book
Tata Nano, the world’s cheapest car is a big hit. The car has not only paved a strong path to people’s heart but has also made its debut in the Guinness Book of World Records. Though, Nano has not yet rolled out on Indian roads, it has slipped in between the pages of the Guinness book. The latest edition of the Guinness Book of World Records, recently released in London, showcases the ambitious Nano in golden words. This is really an excellent reason for Indians to proud. Congratulations, Nano! The car has taken the name of the country to big heights. Just wonder, before rolling out if the car is creating a benchmark in the world’s history, what would be the aftermaths of the launch. Each and every individual is eagerly waiting to catch hold of the magical key, key to Tata Nano! Labels: Cheap-Cars, Nano-Guinness-Book, Tata-Nano
Maruti Suzuki Crowned Again
 For a fourth consecutive year, Maruti Suzuki is scoring first rank in ‘India Escaped Shopper Study’ conducted by J.D Power Asia Pacific. The study analyzes why new vehicle buyers prefer specific car models and reject specific models. It also compares shopping behaviour of two groups of customers-buyers of recently launched car models and buyers of car models available in the market for more than two years. The results of the study revealed a significant decline of cross-shopping rates since 2005. 27% of new car buyers in India in 2008 considered more than one car model before purchasing compared with 38% in 2007. This clearly states that the sales of specific car models are purely based on words of different people. Maruti Suzuki tops the result with nearly about 38% of the Indian car buyers purchasing its car models. Skoda Auto and Mahindra and Mahindra follow the scores with more number of buyers restricted to their cars. Unfortunately, buyers of Mahindra-Renault and Hyundai cars shop around the most to make a perfect car purchase. Maruti Suzuki wears a tiara once again!
Cheer Up Mitsubishi Car Owners
 Mitsubishi car owners have always faced issues regarding their car maintenance and service. This was mainly because Mitsubishi had limited number of service center across the country. But now, Mitsubishi lovers don’t have to frown on the issue as the company has opened a new service center in Mumbai under the name tag, ‘Kent Car lounge’. It is placed on the Chandivali Road, much closer to the Mumbai International Airport. It’s natural to think that one single service center will not be sufficient to serve the cause for a number of Mitsubishi car enthusiasts. But every drop is important in the ocean. This is only a single move made by the company to serve all its customers. The opening of Kent Car lounge will definitely attract more number of car buyers especially in Mumbai. Labels: Kent-Car-Lounge, Mitsubishi-Car, Mitsubishi-Service-Center
Thursday, 18 September 2008
Car Manufacturers Relish India
Indian car industry has never been so promising and exciting. Techno features are not a part of the Indian car heritage but are definitely an integral part of the present growing industry. With the passing generation, Indian car sector is coming up with a range of cars falling in different price segments to fulfill the desires, dreams, and fancies of every single person. In the olden days, Hindustan Ambassador, Fiat Padmini, and Maruti 800 were introduced to serve people with an easy mode of transport. Gradually, as and when innovations made its debut in the Indian market, new cars kept on launching. One of the biggest challenges for the Indian market is the launch of Tata Nano, a unique concept car. The production of Nano was a shocking and surprising event for the global auto market. After the news and reviews about the car, car manufacturers around the world started focusing India for their future operations and activities. Every car manufacturer is in line to catch hold of Indian car designers and engineers who are expected to have the highest degree of wisdom and technical know-how. Apart from Nano, the entire small car sector has transformed in the country with many Indian car manufacturers like Hyundai, General Motors, Toyota, and Maruti Suzuki participating the race to produce small cars. Along with the small car segment, the luxury segment has also been refined and redesigned with innovative and high-end techno features. The new generation Honda Accord, techno dazzle Audi Q7, Honda Civic Hybrid, Mercedes Benz S-Class and many similar cars are ground breaking in the luxury car segment. With so many advancements, innovations and new launches in the Indian car industry, global manufacturers are turning their steps towards Indian to relish the sweetest flavours. They believe that any car that comes to India wins a crown. Is this actually true? Whatever the case be, at present global car manufacturers are relishing India. Labels: Fiat-Padmini, Hindustan-Ambassador, Indian-Car, Maruti-800, Tata-Nano
Delhi ‘Rolls’ in luxury
Rolls Royce!
The name it self is so royal! And now this 100 year old premium car manufacturer has opened another showroom in Delhi. The surprising part is that this royal car brand chooses Select Cars as partner over Navnit Motors who are the Mumbai dealers. This super luxurious pal starts at Rs. 3.15 crore (due to the 110% import duty) and despite its expensive figure the brand is doing well in India by selling 12 cars last year. Very soon Indian roads will get to see the Phantom Coupe. The super car brand is also working on baby Rolls, which is expected to hit the Indian shores by 2010. It is nice to know that super luxury car brand like Rolls Royce have a good market in India. This is the positive growth in the Indian auto industry. Hope to see more super luxury cars rolling out in India. Labels: Car-Manufacturer, Phantom-Coupe, Rolls-Royce, Super-Luxury-Car
Car models… time to say cheez!
Big Smile, Small Click! Logix, a leading automotive e-retailing solutions provider, has introduced a golden spoon to feed OEM and car manufacturers with high quality pictures of their car models.Logix Microsystems Ltd. has made a small move out of the e-network to embark upon a strong ground platform. The company is planning to set up an automotive photography studio in India. Surprisingly, this proposed studio would be Asia's first automotive studio. It is launched with an aim to provide high quality pictures for all the OEMs and car manufacturers for their advertising campaigns. The studio guarantees advanced automotive photography and promises to enhance the pre-launch advertising blitzkrieg. The move made by Logix has not only enhanced the worth of the company in the Indian automobile industry but have also enhanced the growth potential of the industry as well as economy. Labels: Automotive-Studio, Car-Manufacturers, indian-Automobile-Industry, Logix-Microsystems
Different Faces of A-Star
We all know that the soon to be launched Maruti Suzuki A-Star is known by three different badges across the global car industry. It's even more exciting to know that not only the car wears different badges but also different faces. Different faces does not imply to looks and appeal of the car but the different levels of competition. It is believed that the Nissan Pixo and Suzuki Alto, names for A-Star in the international market, will compete with Toyota Aygo in the global market and Indian model will have a tough competition with Hyundai i10, Fiat Palio and Tata Indica Vista. All the three badges of A-Star will have a common platform in terms of architecture but European cars will be slight different from the Indian model. This difference is in response to different weather and road conditions in different countries. Indian roads are completely different from those in Europe and other international countries. The new car is expected to roll out in the domestic market during the festive season and in the international market by next year. Labels: Fiat Palio, Global-Car, Hyundai i10, Maruti-Suzuki-A-Star, Nissan Pixo, Suzuki-Alto
Wednesday, 17 September 2008
Chevrolet’s Heart Beat Running Fast
 Though Chevy Spark is a good small car for the Indian market, it is unable to compete with other successful cars like Hyundai i10. Driven by the aftermaths of the ageing Spark, General Motors, is working hard to roll out its small car which is based on a concept model called Beat. This new car is expected to be above the Spark and go in line with Hyundai i10 The new mini car sports elegant and aggressive design with high bonnet lines, huge headlamps, flared wheel arches, and a chunky side profile. Even the interiors are beautifully adorned with exciting techno features. The small car is due to enter production in the next year. In India, the car is expected to roll out from General Motor’s new plant at Talegaon, Pune. The car will come with a powerful S Tech 1.2L engine that features a 16 valve DOHC valvetrain. Representing a hard beat for Hyundai i10, even the price slot will be competitive falling between the price range of Rs 4 lakh and Rs 5 Lakh. Will this be GM’s lucky car? Labels: Chevy-Spark, General-Motors, Hyundai-i10, Small-Car
Amby Back to Rule
A year back, there were rumours about the fall of Ambassador but is this true? Has the old Amby really made it’s exist from the country? The old Ambassador has undergone various modifications and alterations to comeback on Indian roads with tough competition. Though the car has not succeeded in competing with high-end luxury cars and other techno dazzlers, it still has a prominent place in the history of Indian car industry. Infact, in the international market, Amby is back to be the king. The yesteryear Indian king is now ruling the streets of London. Tobia Moss in London has proved that the Indian-built Hindustan Ambassador can be a beautiful place to reside if adorned with creativity. Most passionately embellished the car interior with red velvet upholstery, red and white embroidery on door panels, roof mirrors, ethnic music, silkscreen prints embroidered on seat back, and an illuminated Ganesha idol on the dash. It’s hard to believe that an old cart can be a marvel on wheels with creative minds thrown in. Labels: Hindustan-Ambassador, Indian-Car, Luxury-Cars
Suzuki Paves Path for Kizashi
Maruti Suzuki, India’s leading car manufacturer has a pack of successful cars running on Indian roads. The only thing that Maruti lacks is one car in the D segment in line with the hottest sedans like Honda Civic, Toyota Corolla, Volkswagen Jetta, and Skoda Octavia. Driven by the heartache of its weakness, Maruti decides to roll out a car based on the Kizashi concept. This car will definitely enter Maruti’s empty D segment. Priced at Rs. 10 lakh, the Kizashi concept is a vicious looking machine with well shaped black glossy grille, LED lights, and hard core bumper. The car will roll out with exciting and innovative features to make it competitive in the Indian car market. Kizashi based car is currently at a nascent stage may be still in thoughts and minds of Maruti’s officials. But, definitely the car will soon be seen on Indian roads. The production version of this ferocious looking car is expected to roll out from Maruti’s new plant in Manesar, Haryana. After the launch of high gear Maruti Suzuki Swift and Maruti Suzuki SX4, the company has expanded its footprints outside the boundaries of small cars. With Kizashi being next in line, Maruti seems to do wonder. Labels: Kizashi, Maruti-Suzuki-Cars, Sedans
Finally Lands the Outlander
After a series of continuous speculations regarding the launch of Mitsubishi Outlander, the company finally decides to introduce its Outlander in October. The new SUV will compete with the highly successful SUVs like Honda CR-V and Chevrolet Captiva. Outlander will roll out in the Indian market with 5 seating capacity, spilt tail-gate, Rockford music system, stability control package, and variety of attractive features. Outlander will come with a petrol version having an engine capacity of 2.4L churning out 170 bhp. An optional transmission system including a six-speed manual gearbox and an automatic with paddle shifts makes this SUV an even more competitive. Priced between Rs 18 lakh and Rs 20 lakh, Mitsubishi Outlander will prove to be a sensation in the SUV segment. Is the car launched with an aim to compete Honda CR-V and Chevrolet Captiva? Or it’s just a coincidence? Labels: Chevrolet-Captiva, Honda-CR-V, Mitsubishi, Mitsubishi-Outlander, SUV
Tuesday, 16 September 2008
BMW 3 Series with a New Look
 Driven by a keen desire to take over Audi A4 and Mercedes-Benz C-Class, BMW is all set to bring its updated 3 Series with cosmetic changes. The company has tweaked the actual design of the car to give it a completely authentic and fresh look. The new and updated BMW 3 Series is expected to roll out in the next couple of months in India. The new look will feature two additional lines on the beautiful and curved lines of the bonnet and re-profiled headlights to give the car a more aggressive and dynamic look. Car exterior will also have a vibrant look with slightly altered front end, side skirts, bigger door mirrors, reshaped boot lid, mono-chrome taillights with LED technology, and introduction of new alloy wheels. Though the revamped version of 3 Series will mostly have cosmetic changes, a few mechanical tweaks will also be introduced. The proposed new look will be available with a better driving dynamics, more power, enhanced fuel consumption and lower emissions. So, in all, a completely different and fresh BMW 3 Series is on its way to India! Labels: Audi A4, BMW-India, Mercedes-Benz-C-Class, New-BMW-3-Series
BMW 7 Series on Its Way
 After so many successful launches, BMW is now set to launch the new BMW 7 Series to India. The new 7 Series is expected to roll out by next year with a 750L petrol flagship. The first petrol version in 7 Series will be followed by two diesel versions with an engine capacity of 740L and 730L. The foremost aim of BMW is to grab the increasing sales of Mercedes-Benz S-Class, a car that is winning accolades in the premium luxury car segment. Not only Mercedes, the company also desires to take over the sales and success of Audi cars. Currently, both Mercedes and Audi are doing wonders in the premium luxury car segments. BMW with its updated 3 Series and new 7 Series is expected to beat their markets. A big challenge for BMW! Labels: Luxury-Car, New-BMW-7 Series, New-launch
Innova With a New Touch
 Toyota Innova is the most comfortable people mover. This great SUV is soon to arrive with fresh touch. Though there are minor makeovers, the car will look dynamic, vibrant and fresh. There are no mechanical and technical tweaks. The all new Toyota Innova will come with a new grille, angular headlamps, fog lamps, new bumper, and LED tail lamps. Even the interiors are elegantly adorned with steering wheel mounted with audio controls, climate control, and in-dash CD changer. These minor tweaks in the refreshed Innova are aimed at keeping the SUV high in competition with other SUVs and even the soon-to-be-launched rivals like Tata Indicruz and Mahindra Ingenio. Speculations in the air state that the refreshed Toyota Innova is expected to roll out by this year end. Will the new car stay in limelight with so many new launches due in the year end? Or will it establish a completely new SUV platform? Labels: Mahindra-Ingenio, New-Toyota-Innova, SUV, Tata-Indicruz
One Car Three Names
One car three names sound strange! That’s nothing strange but a global game that the global car Maruti Suzuki A-Star is playing. The first time in the history of Indian automobiles, a car made in India, will be known by three different names in the global car market. In India, the car will be christened as A-Star. Suzuki Motor Corporation will sell the same car in Europe by the name of Alto. That’s how Maruti and Suzuki have planned the launch of this global car. But what about the third badge? From where does that come? It’s not a shock but definitely a surprise to know that for the same car Maruti has signed a manufacturing contract with Nissan Motors which will be sold by Nissan in the international market by the name of Pixo. So, three different badges donned on one single car! Labels: Alto, Maruti-Suzuki, Maruti-Suzuki-A-Star, Nissan-Motors
Monday, 15 September 2008
Zen Estilo Becomes Sporty
Driven by the success of Maruti 800 sporty edition, Maruti Suzuki also planned to launch the limited edition of sporty Maruti Suzuki Zen Estilo. Though the original Zen Estilo is excellent in terms of performance and looks, it is beaten by some competitive cars that share the same display and graphics in the Indian car market. Maruti Suzuki’s own cars like Maruti Suzuki Swift and Maruti Suzuki WagonR have also overpowered the looks of Estilo. This gave a gloomy look to the Estilo’s sales chart. This gloomy look forced Maruti Suzuki to come out with a limited sporty edition of Zen Estilo. This limited edition in the start will come with the only difference of a sporty sticker on the rear door. Later on, the company will load it with exciting features but retain the same engine. It will come with attractive sporty graphics, roomy interiors, soft and appealing sporty fabric, designer dashboard, pulsating music player, and a combination of other exhilarating features. So, what do you say? Will the new limited version help to change the gloomy car sales of Estilo? Labels: Car-Sales, Indian-car-market, Maruti-Suzuki
Nano Has Passed with Flying Colours
Tata Nano has faced massive number of hurdles in its way to the country. Continuing the battle with various ups and downs, Tata Nano also applies for the homologation test conducted at Pune’s ARAI (Automotive Research Association of India). Homologation test is a test that verifies the roadworthiness of any particular new car. Roadworthiness test is a must for every new car to test all parameters like including emission, noise and vibration of cars running on Indian roads. Astonishingly, the car confirms the Euro IV emission norms that have yet not come to India but is expected to become an Indian standard by 2009. During the test, this small wonder delivered 20 kmpl with its 623cc twin cylinder petrol engine. It was subjected to almost 100 tests over a period of 4 months. The car proved to be perfect to ply Indian roads. ARAI finally handed over the clearance certificate to Tata Nano for passing with flying colours. Congratulation Nano! You are just perfect! Labels: Euro-IV, Indian-roads, New-Car, Tata-Nano
Next in Line is i40
With so many new cars coming to the Indian car market, Hyundai is also busy is producing a new premium sedan for the country. Speculations in the air murmur that the proposed new car will christened as i40. The first launch of ‘I’ series by Hyundai was i10, a car that is successfully running on Indian roads. Thereafter, the company introduced the most fuel-efficient kappa engine in the car to make the car more reliable with better fuel economy. Driven by the positive response of Hyundai i10, the company decided to launch another i-series car christened as i20. The new car is expected to launch by the end of this year, expected to create a benchmark in the Indian car market. Now, when the company is almost near the launch of i-20, Hyundai is in plans to roll out another i-series, codenamed i-40. But, this new car will not follow the hatchback trend; it will be an exciting premium sedan. The exterior appeal of i-40 is expected to be a blend of Mercedes-Benz C-Class and Audi A4. This is also said to be revamped version of the existing Hyundai Sonata. The car is to be launched in Korea in 2009 and is speculated to roll out in India in the next couple of months. Labels: Audi, Hyundai, Indian-car-market, Mercedes-Benz, New-Cars
Scorpio is Now Automatically Better
 Mahindra & Mahindra adds an automatic transmission system to its successful SUV, Mahindra Scorpio. Some car owners who own automatic cars have a belief that a manual gearbox is better and powerful than automatic. But then too, Mahindra loaded an automatic gearbox in Scorpio. Surprisingly, the automatic Scorpio has a better driving dynamic. The automatic gearbox has two modes to ensure quick and smooth operation even on congested Indian roads. With the automatic gear shift, the SUV gives a fuel economy of about 9 kmpl in city and about 13.2 kmpl on highways. A great combination of automatic transmission and peppy diesel engine adds joy of driving a new car. The car is available at a price of about Rs 11.3 lakh and is a good bet. Accept the bet and you are sure to win! Labels: Automatic-Transmission, Indian-roads, New-Car
Friday, 12 September 2008
Launch of In-Car GPS Systems
With so many innovations, coming to the car market, the picture of the Indian car industry has changed completely. Now the market is loaded with various advancements and innovations to make Indian cars better in terms of reliability, durability and drivability. Blaupunkt has recently launched the Travel Pilot range of in-car GPS systems. The entire range of this GPS system is just amazing with advanced features and better technology. The range in the Indian market includes the TravelPilot 100, TravelPilot Lucca 3.5 and TravelPilot 300. The unique system covers a map of about 174 cities in the country including the national highways, state highways, restaurants, hotels, ATMs and other major roads. If you are keen to buy these systems, then you may have to contact company dealers or reputed car accessories stores. Blaupunkt TravelPilot 100 navigation system uses visual and acoustic recommendations for accurate route guidance, intuitive operation, and high speed route calculation. Priced at Rs. 18,990, this entry model is worth the money. The Blaupunkt TravelPilot Lucca 3.5 comprises of the 'Plug and Play' installation. It has an additional feature of uploading additional navigation data and playing music and audio files. This model will be available at a price of Rs. 21,990. The high end Blaupunkt TravelPilot 300 uses a touch screen operation to offer variety of assistance to car drivers. It also has an integrated Bluetooth. The range of in-car GPS systems is just fabulous with variety of functions, operations and assistance. It’s German, so nothing to comment on the quality! Labels: Car-Industry, Car-Technology, Music-Systems in cars
It’s Time for Luxury Says Rolls
Driven by high inflation and rising fuel prices, Indian car manufacturers are being forced to cut down their expansion plans. But the super luxury car manufacturer, Rolls Royce, is immune to such a fall down. The time for luxury is now in! That’s what Rolls feel during this era of sluggish car market. The company is scaling up its operations and activities in the country to strengthen up its presence. The first step towards expansion caters to the demanding need of luxury cars. Rolls plan to roll out few more luxury car models in the country. Since the time, the company has reintroduced itself in the country in 2005, the sale of Rolls Royce cars have improved to a great extent. Even though the number of buyers have not increased much in numbers, the revenue the company has made in the past few years is commendable. This is mainly because of the high price tag of Roll’s cars which falls in crores. The company is planning to roll out 40 cars of the new and advanced Phantom in India by the end of this year. Going forward, Rolls Royce also has plans to drive in the Phantom Coupe to the country. This car is expected to come with a price tag of Rs 4 crore. Following the trend, the company also has plans to launch an affordable model, codenamed RR4 in 2010. The plan for expansion continues and the company still plans to invest more in the growing Indian economy. What’s the secret of Roll Royce’s success? Any guesses as what is making the company immune to slow-moving Indian car market? Labels: Luxury-Cars, Phantom, Rolls-Royce, Royce
Another Participant of the Low-Cost Mini Game
As the low-cost mini game continues, Hyundai is the latest entrant of this game. This may be a micro battle for the car manufacturers who are racing to introduce the best car in the small segment. The company plans to produce its low-cost small car with support from its own facility set up in Hyderabad. The new small car from Hyundai is expected to compete with Tata Nano in all aspects. Hyundai has studied the deep core massive Indian market to make its car suitable, affordable and feasible for the Indian buyers. Hyundai has also studied the minds of Indian customers so that it can make better cars with improved driving conditions, styling cues and other features. Apart from Nano, the company also plans to beat other micro-offerings from Toyota, Fiat, Baja-Renault, Volkswagen and even General Motors. The new car will be designed exclusively for the Indian market. With this, the number of new cars in the industry is increasing at a faster pace. So, after Hyundai, how many more small and low-cost cars are expected to hit the Indian car market? Labels: Low-Cost-Car, New-Cars, Tata-Nano
Peep Into Fiat 500
 Open the doors and peep into Fiat 500. Trust, you’ll be amazed! Ardently designed Fiat 500 is an iconic brand of the Italian design produced by Fiat. This new car took complete 50 years to make its debut in the Indian market with a fun, sporty, refined, vintage and attractive look. The time span was much enough for Fiat Style Centre to introduce a small legendry with innumerable possible combinations. The cute compact with soft rounded styling is now here. It’s time for you to peep in and bask in the luxurious and comfortable interiors. The first impression when you enter the car is like meeting few old friends wrapped with modern styling in a grand trendy party.  The interiors are just glamorous and dynamic, delivering a sense of joy, pride and love to the car owner. The center of attraction is the stylish and neat instrumentation behind the multi-functional steering wheel. Various dials, controls and buttons are arranged in concentric circles around the bright and cheerful central information panel. Under the panel echoes the climate control functions. Everything in the dash is organized in a circular form that symbolizes completeness of the car. Now, turn your face and gaze the car seats. Luxury and beautiful leather upholstery are there in two attractive tone shades, making the seats and ambience more appealing and comfortable, just enough to brighten any journey. Even though the price of this coupe is high, outstanding colours, trims, features, and accessories make Fiat’s iconic car a great success in the Indian car market. So, how was the joy of meeting your old friends in a party like you were never invited before? Labels: Car-Market, Fiat-500, New-Cars
Thursday, 11 September 2008
Global Car with an Indian Touch
Peep in the global car and get amazed! The global car, Maruti Suzuki A-Star, is completely indianized. If you open the door of any Indian car, interiors are almost the same with the only difference in the degree of style and fashion. But the global A-Star is loaded with surprises and amusements. Maruti Suzuki A-Star is the first concept car completely designed by Indians. It is said that the theme for the car interiors was aviation and the keyword was floating. Keeping in mind the theme and the keyword, car interior designer Rajesh Kumar Gogu, gave the perfect look, appeal and theme to this concept car. Entire instrumental panel is designed with a great deal of perfection including a touch screen LCD to display navigation, audio video controls, and AC controls. The inspiring ambience is adorned with a pink accent in the sporty seat, instrumentation illumination and door trims. The designer has also used paisley motifs in the seats, motifs that are used in traditional Indian sarees. Apart from these, Gogu has also challenged its car design with exhilarating inspiration from objects and themes native to Indian roots. These include bangles, ear-rings, mehandi patterns, rangoli and pooja paraphernalia. With so many attractive features and detail designing of the car interiors, we guess each one of us would be awaiting the launch of ‘A’ class Maruti A-Star. Don’t you? Labels: Indian-Car, Maruti Suzuki-A-Star, Maruti-Suzuki
Ford Endeavour with Navi gear
The festive bug has bitten every car manufacturers. They are captivating consumers with attractive offers like cash-discounts, gold and diamond offer n some are rolling out new models in this festive season. Well-known car maker Ford is offering all new packages with its popular SUV Endeavour. It is most admired SUV in India and now will be enhanced more advanced feature called Navi Gear that incorporates new high-end new GPS Navigation system, in-car chiller cum warmer and a convex mirror for the 5th door. The Navi-Gear will intensify the on- and off- road driving understanding in the Indian SUV class making the most of comfort, safety and convenience for the driver as well as the passengers. The adventurous Endeavour offers matchless power and most excellent in category torque and unparallel 4x4 drive dynamics. Labels: Car-Manufacturers, Festive-Offer, Ford- Endeavour, Ford-GPS-Navigation-System, Navi-Gear, SUV
Pay fine for Dazzling Headlights and Shrill Horn
Nowadays, the fury of the traffic law enforcement agency has increased with increasing number of traffic offenses and violations. Traffic violations are not restricted to ‘no parking’ zones and one-way driving, it’s much beyond that. The first quarter of the fiscal year has brought good revenue to the traffic authorities because of the penalties motorists and car drivers are paying for the traffic offenses. The major violations include jumping signals, wrong parking and over-speeding. Apart from these drivers are also forced to pay fine for reckless driving, using a mobile phones while driving and even for drunken driving. Are you aware that dazzling headlights, shrill horn and worn out tyres are also few of the violations listed in the Motor Vehicles Act? Yes! It is true. Dazzling headlights obstruct the lighted path of other car drivers and disrupts their driving, that’s the reason why this has been listed as a traffic offense. Shrill horn sometimes loses the concentration of other drivers and worn out tyres is a straight invitation to car accident. Drivers and motorists are forced to pay fine for all these violations. Just think how much revenue will the government collect with so many vehicles running on roads and most of them making offenses? Labels: Car-Fines, Motor-Vehicles-Act, Traffic-Rules
Hyundai Celebrates its 10th Anniversary
 Hyundai Motor India Ltd (HMIL), India’s largest car manufacturer, is celebrating its 10th anniversary in India. To make this day special for both the company as well its consumers, Hyundai is offering lucrative discounts and freebies for its entire range of cars available in India. Yes, the company is rejoicing its own anniversary by gifting discounts to customers. The car buyers will get a free gold coin with the purchase of any Hyundai car except the i10 AT and Getz 1.5 CRDi. Those who purchase Hyundai Verna or Hyundai Getz will also get a free MP3 player. And those who go for Hyundai Santro will get free insurance along with the gold coin. The company also gives an exchange offer for both HMIL and non HMIL cars. On exchange of non HMIL cars, the consumer will get an exchange of Rs 15,000 for Santro and i10, Rs 10,000 for Getz, Accent and Verna, and on exchange of HMIL cars, the consumers will get an additional of Rs 5000 over and above the actual exchange bonus. Isn’t it interesting, the discounts, the offers and the freebies? What are you waiting for? Go and grab these exciting offers! Labels: Car-Discount, Hyundai-Getz, Hyundai-Motor-India, Hyundai-Santro, Hyundai-Verna
Wednesday, 10 September 2008
Volvo Drives to Gujarat
Swedish car maker Volvo drives to Gujarat with its luxury sedan S80 and SUV XC90. This is another move made by Volvo to strengthen its presence in the growing Indian market. These cars are launched in venture with the city-based Euro cars. This is not only step ahead for Volvo but even for the consumers in Gujarat. With the two Volvo cars launched in the state, people will now have better options in the luxury car segment. Volvo cars are symbol of luxury and comfort and people there are really happy to have these cars in their cities. In tie up with the Euro cars, the company also promises to get service facilities like on-air and doorstep services for any type of car breakdown within 24 to 48 hours. This service facility ensures good services and enhanced safety to car consumers. Labels: SUV, Volvo- XC90, Volvo-Cars, Volvo-S80
‘Josh Machine’ with a New Face
Ford Ikon, the Josh machine, goes synonym with elegance and competence. The car is loaded with futuristic features and exudes style, reliability and performance. Even though the car is running successful on Indian roads, the company desires to revamp the old version and substantially increase car sales. To fulfill the desire, the company is now revitalizing the old Ikon with a facelifted version. The new face of the ‘Josh Machine’ is expected to roll out by the end of this year with modified exteriors and heart rendering interiors. New bonnet, grille, headlights, and even the bumper will get modified to something more attractive and appealing. The company also plans to equip a more powerful, fuel-efficient and advanced engine technology in the facelifted model. It’s as good as reintroducing the Ford Ikon in the Indian car market. No doubt that the new face of Ikon will be more appealing but what about the price tag? Will the car price be affordable? Or will it beyond the reach of middle income groups? Labels: Ford-Ikon, Indian-car-market
Next Generation Octavia for 2009
Skoda Octavia in India made great impact with its launch. The model turned to be great success with its firm build quality and stylish design and not to forget the performance. Later Skoda launched a new Octavia, christened as Skoda Laura which was priced a bit higher than the old one. Because the market for the old Octavia was good, the company continued selling the model along with the new car. After two successful versions of Octavia, the company now plans to roll out the third generation Octavia for the Indian market. This new car is expected to roll out in 2009 with innovative design and upmarket interiors. The new Octavia will also be loaded with the latest Volkswagen engine technology, 1.4 TSI engine that delivers 140 bhp. This innovative engine technology is supercharged and turbocharged which further improves the overall car performance. Labels: New- Skoda-Octavia, New-Car, Skoda- Laura, Skoda-Octavia
Raining Discounts from Maruti
 Festive season is raining offers! With almost all the car manufacturers giving discounts to lure customers during the festive season, Maruti Suzuki also announces a slew of offers and discounts for its esteem customers. Maruti is giving offers on almost al its entire car range in the Indian market. Existing Maruti customers will get a cash discount of Rs 30,000 on the purchase of Maruti Suzuki SX4. On purchase of Maruti Suzuki WagonR, Maruti Suzuki Zen Estillo, and Maruti Alto, the company is offering free insurance with a cash discount of Rs 11,000, Rs 15,000 and Rs 4000 respectively. The company also announced a new scheme to attract more customers from banking, retail, financial institutions and insurance sectors. The employees of these markets will get additional cash discount of Rs 17,000 on SX4, Rs 4,500 on Swift Petrol and Rs 5,000 discount on M800, Alto, Zen Estillo and Wagon-R. Because the car prices have increased in the recent couple of months, the market was down and such discounts and offers is a good way to raise the Indian car market. So, wake up and walk in to a Maruti Suzuki showroom and drive out with a new car. Labels: Car-Discounts, Maruti Suzuki, Maruti-Suzuki-SX4, Maruti-Suzuki-WagonR, Maruti-Suzuki-Zen-Estilo
Tuesday, 9 September 2008
Chevrolet Tavera Neo-2 be launched
Every car maker is in the festive mood and is celebrating by rolling out new models. Even General Motors is planning to introduce Chevrolet Tavera Neo-2 with the price tag of 9.54 lakh. The new Tavera Neo-2 would be enhanced with bonus features like a aggressive chrome-plated grille inset with a refreshed Chevrolet logo, sleek and sporty designs, all new and attractive dual-tone beige instrument panel with a touch premium wood-finish centre console, a modern and stylish three-spoke steering wheel with improved steering control. The brand is also working mini compact global car and is expected to be out by 2010 which will harmonize with Spark and the U-VA from the Chevrolet stable. Labels: Chevrolet-Tavera, Chevrolet-Tavera-Neo-2, General-Motors, MUV, Spark, U-VA
Skoda Plans to Drive in a New Car
Skoda Auto, Czech car manufacturer, is considering designing a new-cheap car for the Indian market. Currently, the entire production is only in thoughts. The company is making attempts to study the core of the Indian car market before putting his thoughts to reality. The car manufacturer, part of the Volkswagen Group, is currently rejoicing the success of its three main models Fabia, Octavia, and Superb, in India. All these cars have showcased growing sales since the time they made their debut in the Indian market. The company also desires to introduce more cars to the India just because it is one of the most promising markets in the global auto industry. How many cars is Skoda planning to drive in? One, two, three or four? No one has a perfect picture of how many more cars but definitely the company is planning to add numbers to the car sales in India. Labels: Car-Manufacturer, Fabia, Octavia, Skoda-Auto, Superb
Honda Rolls out Small Car
Honda Seil India, leading car manufacturer, anticipates launching a small cars in December 2009. The small car race continues! Since the time Honda has made its entry in the Indian car market, the company has enjoyed tasteful fruits from all sides. Honda cars have always been appreciated and acclaimed by a huge mass of people. Some of the most successful cars from Honda are Honda Civic, Honda City and Honda Accord. Even Honda CRV is a successful SUV with roomy interiors and a sporty driving experience. Following the successful cars in India, the company now plans to enter the small car segment. The proposed small car is not the first for the Indian market but definitely the first one for Honda. To further strengthen its presence in the country, the company has also established a new plant in Western Rajasthan which is expected to finish by September end. Labels: Honda-Accord, Honda-City, Honda-Civic, Honda-Seil-India, Indian-car-market, Small-Car
Buy a Fiesta and catch a diamond free
The festive season brings lots of luck and charm to every one. The car makers are rolling out new car models, offering discounts and other attractive gifts to the people. Ford Fiesta which recently face lifted its popular model Fiesta has come up with sparkling offer to its customers. As a mark of celebrating this festive season the brand has partnered with the renowned jeweler Tanishq to offer diamonds worth Rs 20,000 for every customer who book a Ford Fiesta. Beside this marvelous gift, there will be special offer for corporate and government employees. This festive bonanza is going to give a real boost to the Ford sales. No body would like to let go such a wonderful opportunity. Now it is other car makers chance to beat this offer to attract more customers. Labels: Car-Festive-Offer, Ford-Fiesta, New-Car
Monday, 8 September 2008
A-Class Manufacturer Plans to Roll out A-Class
Small car lovers, get ready to row with luxury! Global automotive major Mercedes-Benz has introduced a number of luxury cars to the Indian car market. All the cars have been a good success in the luxury segment of the industry. Now, as the small car race is becoming faster, Mercedes Benz evaluates the possibility of introducing small luxury car to the Indian market. The company plans to drive its small car A-Class car in India. The Indian market is very dynamic and promising but still Mercedes Benz feels the need to evaluate the Indian car market with respect to
price and overall perception of the company. Depending on the study and research, the company will decide when to launch the car. In India, the luxury car market is growing 30-40% per annum. This annual growth is expected to change with changing generation of people as well as the cars. Will the A-Class small car be as successful as the Mercedes Benz S, SL, and C class luxury cars in India? Labels: Indian-car-market, Luxury-Cars, Mercedes Benz, Small-Cars
Tata Indica EV
Tata Motors is all set to launch its new electric car in Norway next year. It shall launch the electric version of its most popular model, Indica, in Norway as manufacturing electric cars in India is not feasible and requires a lot of infrastructure. Norway is making suitable arrangements for making electric cars in the country which would help the company to produce electric car efficiently. The electric version of Tata Indica shall travel 175 - 200 km on a fully charged battery, said company official. The battery will take eight hours to charge fully. The vehicle shall run on Lithium batteries that were developed by Norwegian alternative fuel company and Tata Motor's Research facility in the UK. The price of the new electric version of Indica has not yet been disclosed. The car may come to India in two years of time. Bisaani Labels: Electric-Cars, New-Car-Launch, Tata Indica, Tata-Indica, Tata-Motors
Small and powerful cars from Maruti-Suzuki
Maruti Suzuki’s first car in the Indian market was the legendary Maruti 800. The company has always excelled in small car segment. The success of Maruti Suzuki Alto and Maruti Suzuki WagonR is a clear example of the great endeavours the company has made in small car segment. Continuing the same focus, Maruti Suzuki India (MSI), leader in the passenger-car market, now plans to design small and compact fuel-efficient cars for India. The company has a belief that fuel efficient cars in the small segment will do wonders in the Indian market. Suzuki is doing research on the most effective engine technology that can be fitted in small cars whereas Maruti is going into the roots of the Indian market to design the best suited small cars exclusively for India. Will this effort of Maruti Suzuki reap tasteful fruits? Labels: Maruti 800, Maruti-Suzuki, Small-Car
Here Comes the New Corolla Altis
The competition in the Indian car market has made the going tough for every car manufacturer. All auto majors are on the verge of rolling out new cars and this time its time for the famed Toyota. Finally, the New Toyota Corolla Altis makes its debut in the Indian car market. The car will create a completely new market in the C segment. The new Corolla Altis is powered by a 1.8L engine churning out around 140bhp. The new car is ardently designed with elegant and styling features. The car's body is slightly lower than the existing Corolla and taller than Honda Civic. Some of the most enticing features of the new Altis are automatic transmission with sequential shift, 8-way power driver seat with power lumbar support, cruise control; steering wheel mounted audio controls and choice of luxurious leather upholstery. Priced between Rs 10.83 lakh and Rs 12.86 lakh (ex-showroom, Delhi), the Corolla Altis is available in three grades of petrol version. So, wake up Toyota fans, its time for you to drive your new Corolla. Labels: Car-Manufacturer, Indian-car-market, New-Cars, Toyota, Toyota- Corolla-Altis
Thursday, 4 September 2008
Imported Engine for Toyota’s small car
The Toyota’s small wonder for Indian market will get an imported heart. The engine will be imported from the company’s plant in Thailand or Japan. Not yet named, the small cars is likely to imitate the popular Yaris model. Once the small car touches the sales volume of around 2.5 lakh vehicles per annum, there are chances that the engine will be manufactured locally in India. Currently, the small car is at the development stage and will hit the Indian shores in a couple of year. TKM's new plant at Bangalore will accommodate at least seven on-site suppliers, who manufacture heavy components like seats and other metal parts for the car. The Toyota is also planning to enter the green revolution in India with its model Prius. The other new models in the list waiting to be launched are Toyota Fortuner and Toyota Lexus. All these new models will give a tough competition to the existing one in the Indian car market. Labels: Small-Car, Toyota-Motors
REVA in the Land Of Luxury Cars
Maini Reva, the manufacturer of electric-friendly cars who flaunts itself with is E factor in India has a reason to smile. After being crushed in Australia as it did not carry any sales certification or license, this Indian made electric car is now available in the Germany, Austria and Switzerland. The REVA is already in the roads of England and is now spreading its wings to other countries too. The entry level is rated with a 50-mile range, whereas the high-end model offers 90 miles per charge. The 48V worth of lead acid batteries can be fully charged in eight hours with an eighty percent charge in 2.5 hours. This four-seater offers top speed of 40mph. Eco-friendly cars are the latest trend in the Indian market. Ajanta group, the well known clock makers, is also planning to roll out an electric car that will be priced lesser than the Nano. The Tata has also announced to introduce E-Nano, the electric version of the ultra-cheap car Nano by 2009. Hope the e-cars in India do not phase out as our country is already facing the power shortage. Labels: eco-friendly-cars, Electric-Cars, Maini-Reva
Robotized Car Parking
Robotized Car Parking! Does this sounds strange? Well folks, this is nothing strange, it’s just an advancement of technology and innovation in the country. Gradually, the Indian car industry is pacing with innovative technological advancements. The advancement in the industry is not restricted to the entry and exit of cars but much beyond that. Innovations are also noticed in the field of car accessories, car designing and even car parking. Speculations are in the air that Mumbai is soon going to become robotized with a fully robotized car parking. The prime objective of the robotized parking is to reduce the parking hassles. With a robotized parking, a driver just needs to drive to the check in point and after that everything becomes automatic. A rotating carousel takes place of human. The carousel hands over a parking ticket to the driver. After that a robot comes into picture. Robot with sensors identifies the dimensions and size of the car and then determines the perfect parking place for that particular car. Even during exit, the driver just needs to place the parking ticket on the sensor and the rest is done by the rotating carousel. There is news that such robotized car parking work has been started on Bhulabhai Desai Road in posh South Mumbai. This work is undertaken by a joint venture between Brihanmumbai Municipal Corporation (BMC) and Akruti City Labels: Car-Parking, Indian-car-industry
Maruti Suzuki’s Export Crosses 50K
Keep Up Maruti Suzuki! It’s the cumulative effort of Maruti and Suzuki that the export to Algeria has crossed 50,000 units. Even in this era of falling domestic sales, the Maruti is making continuous efforts to meet the sales target and win accolades in the global car industry. The efforts of the company became successful with the last shipment of 50, 462 units from Nhava Sheva port. With this accomplishment, the African country has become the second largest export destination for Maruti Suzuki. The highest percentage of export units is attributed to the traditional Maruti 800. Further to Maruti 800, the Maruti Alto and Maruti Suzuki Zen were also exported. The company exported about 26,000 units of the Maruti 800, over 13,800 units of Alto and 10,600 units of Zen. Currently, Europe is the largest importer of Maruti Suzuki cars. In near future, will Africa be able to empower Europe in terms of car imports? Labels: Car-Export, Maruti-Suzuki
Tuesday, 2 September 2008
Car Audio Systems Ban in Mumbai
The recent news in the car industry is the ban of car entertainment systems in Mumbai. Since past many years, traffic police of almost all Indian cities have banned the use of mobile. The key reason was the increasing incidences of car accidents due to distraction and reduced concentration caused due to mobile chattering behind the wheel. Now, the traffic cops in Mumbai feel that even music creates distraction while driving. The Mumbai police have now decided to fine the car driver found listening to music. The first fine would be Rs 1000 and for the subsequent offense, the police would charge Rs 200. They feel that the in-car entertainment system is one of the major factors contributing to road accidents. This is a great setback not only for the car owners but also for the car audio-visual industry. People drive with music on to soothe their nerves in the traffic crazed roads. But now what? What will happen to already installed music systems in cars? How will car audio manufacturers react to this ban? What will traffic police ban next? Labels: Car-Accidents, Car-Entertainment-Systems
New Launches for the Festive Season
This Diwali may light up the darkness of Indian car industry. The current quarter of the fiscal has paved a rocky path for the Indian car industry. But now, the industry wakes up with a slew of launches due during the festive season of Diwali. The start up of the launched was kicked by Tata Motors with its recently launched Tata Indica Vista. Vista is kitted with the Fiat multijet engine and the company is sure that the sale of Vista will reach a peak during the Diwali season. Indica Vista is to be followed with the launch of Tata Nano. The company is also planning to launch Land Rover and Jaguar models during the same period in order expand JLR’s footprints in the country. Meanwhile, the Toyota Motors is ready to launch its Corolla Altis and Honda Seil India is ready with its new generation Honda City in September. The Maruti A Star is also lined up for launch in October, right during the festival time. Mitsubishi plans to drive the Lancer Gallant and the SUV Outlander to India in October. With all these scheduled launches, the Mahindra & Mahindra also makes a decision to roll out its new platform Ingenio MUV. Other cars lined up for the season are Fiat Linea, BMW 7 Series and Hyundai i20 hatchback. Car manufacturers are desperately looking for incremental sales with the forthcoming launches. Most of them are sure that the festive season will boost the sagging fortune of Indian cars manufacturers and will definitely reap good benefits. Will the expectations of car manufacturers get fulfilled? Will Diwali really lighten up the darkness of Indian car industry? Labels: Indian-car-industry, New-Car-Launch
Sumo-Safari Crossover Ready to Roll Out
Every car manufacturer is moving on along the lines of expansion and so is Tata Motors. The company has recently launched its fully Indian car, the Indica Vista, and is now planning to bring a Sumo-Safari crossover to India. The crossover vehicle between Tata Sumo and Safari was showcased in the Delhi Auto Expo 2006. Now, the time has come to unveil this car. The launch will be followed by next generation Tata Indigo which is expected to roll out on the platform of the new Indica. The company has made a huge investment to strengthen the Indica platform and plans to sell about 12000 to 13000 units per month. With a number of launches in the current fiscal year, Tata has become aggressive on its expansion plans. Labels: Car-Manufacturer, New-Car-Launch, Tata-Motors
German Technology Dances in India
The German car manufacturers like BMW, Porsche, Audi, and Mercedes-Benz are dancing on the Indian continent. These manufacturers have spread their wings wide in the Indian car industry and are gradually emerging as renowned luxury brands. Today, if you take a survey of all ardent car lovers, then 99% of the fans will speak praises and verses of the German technology installed in Indian cars. At some point or the other everyone must have dreamed to own high-end luxury cars like Mercedes-Benz C Class, Mercedes-Benz M Class, BMW 530 D, BMW 7 Series, Audi A8, Audi A 4, Porsche Cayenne, and Porsche Cayman. Indian buyers have a range of these cars when it comes to luxuries and comfort. The range also includes some incredible athletic cars, magnificent sedans, sport coupes and excellent convertibles. Many Indian car buyers are so much fascinated with the in-built German technology that they are not bothered about the high price tag for the extent of luxuries and comfort they are getting. That’s the place of ‘German’ in India! But do you really think that German technology have overpowered the Indian car industry? Or is it only a part of the entire industry platform? Labels: Car-Manufacturers, Indian-car-industry, Luxury-Cars
Monday, 1 September 2008
Temporary Shift of Nano
Tata Motors has faced many hurdles since the company has started the small car project. Now, as the protests are increasing, the company appears to have a temporary shift for the Nano project. Until the issue is resolved, Tata have started some of the Nano production work in its already established plant in Uttarakhand, a state that has supported Tata in many of its operations. The state also offers lucrative tax breaks and has many of Tata’s key vendors. The decision of shifting some of the production to the Pantnagar plant was made keeping in mind the launch date of Nano. The company plans to produce almost 3,000 units a month in Uttarakhand. Despite of the turmoil at the Singur project, Ratan Tata is happy with the support and invitations it is receiving from people across the country. Even the business tycoon, Mr. Ambani has strongly backed the Nano project. Nano is Tata’s dream venture. Nothing can stop Tata to turn his dream to a reality. Nano lovers! Just wait for a month and you’ll definitely find your car rolling out. Labels: Nano, Tata-Motors
Another Small Car on Its Way
Continuing the small car race, the General Motors also wants to participate in the race. However, it has no plans to compete with Tata’s ultra-cheap car, the Nano, but definitely desires to roll out a small cars with improved engine technology and stylish features. The company also states that the car will be designed keeping in mind all the emerging car markets. The designed inputs will be taken from India and the engines are being produced at the Bangalore facility. The General Motors also has plans to double its share in the most promising Indian market. The company will make an investment of about $200 million to set up a powertrain facility at Talegaon, Maharashtra, which will produce both petrol and diesel engines. The efforts of expansion are made to capture more opportunities in the increasingly competitive Indian car market. Labels: General-Motors, Indian-car-market, Small-Car
No Brakes on Old Car Models
Despite a competitive market and a negative slope in the car sales, car manufacturers are not kicking off their old car models while launching new cars. Car manufacturers think that old cars along with new or revamped models help to add strength to the existing car volumes. This also gives an opportunity to the consumers to have wider choices at different prices. Let’s take the example of the recently launched Tata Indica Vista, a revamped version of old Indica. After the launch, the company has only phased out few variants of the old and the rest are still there is the market but with a reduced price tag. Skoda’s Octavia and Laura also share the same story where no brakes have been applied to the selling of old model after the launch of new one. Not only Tata and Skoda, other car manufacturers like the Ford India, General Motors and Mitsubishi are also following the same trend. According to the industry sources, after the launch of Chevrolet Cruze, Chevrolet Optra will be retained at a lower price. Even a new version of Ford Ikon is to be rolled out but the older version will stay back. This is one of the best ways to boost volumes and is also considered to be a common trend in developed markets where both old and new cars are sold at different price segments for incremental sales. But in this era of falling sales, will this common trend succeed? Will car manufacturers win success by selling both old and new together? Labels: Car-Manufacturers, Car-Sales, old-cars
Maruti to Drive in Indian Model
 Maruti Suzuki has high plans to increase the car sales and meet the target of 1 million car sales by 2010-2011. Keeping in mind, the sales target, the company is planning to roll out cars that will solely suit the Indian conditions. It is trying to make India-specific modifications in its future cars. To make this act possible, Maruti Suzuki is working to make Maruti, a hub of small cars and Suzuki will play the engineering role to produce the India-specific models. This is still a long way to go. Meanwhile the company is hitting the market with a truly Indian car, Maruti Suzuki ‘A Star’ that incorporates traditional design and motif. It is also planning to increase the number of engineers and designers in its R&D centres so that more number of cars can be produced to meet the sales target. Labels: Car-Sales, Indian-Car, Maruti-Suzuki
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