Shell Lubricants has joined hands with Ducati Corse to promote the World Ducati Week, a road trip, where Sundeep Gajjar, a motorcycle photo-journalist from India will ride from Dubai to Italy on a Ducati MultiStrada. Flagged off in Dubai on 19th May 2012, the bike will traverse through seven countries including Iran, Turkey, Bulgaria, Romania, Hungary and Slovenia before it reaches ‘The World Ducati Week’ in Italy on 22nd June 2012. Shell Advance will be the main sponsor for the event.
The motorcycle oils with RCE technology, which gives out the responsiveness that one can hear. Shell Advance Ultra will prove to be the most reliable companion for the biker as the fully synthetic 10W 40 formulation will ensure an exciting and enjoyable ride combined with peak performance. The oil is hence recommended by Ducati for all the bikes in its line-up.
The technical association of Shell Lubricants and Ducati Corse, a subsidiary of Ducati, has been going strong over an 11 year period, producing six ‘World Superbike Rider’ titles and nine Manufacturers’ Titles. Working jointly towards product development and an indistinguishable fervour for technology, Shell joined MotoGP, the two-wheeled motor sport racing of Ducati in 2003 and bagged the first Riders’ World Championship in 2007. The victory was very significant as it was the first time that a non-Japanese manufacturer had ever achieved in 33 years.
Shell Lubricants is currently running a campaign, “Will your lucky key unlock a Ducati”, for the people who purchase a pack of Shell Advance AX5 (900 ml or 1 Lt) before 30th June 2012. The campaign gives an opportunity to its customers to bag a Ducati Monster 795 apart from a host of other gifts and 12 other bikes! The World Ducati Week is an extension of this most exciting campaign.
Shell Lubricants has established itself as a global leader with a market share of 13% in the segment, according to market research firm Kline. The company has a line up of more than 3,000 different lubricants including Shell Helix, Shell Advance, Shell Rimula, Shell Rotella, Shell Tellus, Shell Cassida, Shell Spirax, Pennzoil® and Quaker State® , catering to the requirements of different customers across a wide range of applications including consumer motoring, commercial transport, mining, food processing and power generation. The company also has a portfolio of car care products and Jiffy Lube® services. With an aim to constantly improve its offerings, Shell has launched five research and development centres in countries including the UK, Germany, France, the US and Japan.
Shell Lubricants India is a 100% subsidiary of Shell and shares the vision of the parent company. The Indian subsidiary is committed to India and is geared up to meet and support the ever increasing energy requirements of the country. The company is working towards increasing its availability and aims to accelerate its growth in the market and to enhance customer base. Some of the prestigious clients of the company currently include Wartsila, Maruti Suzuki, Ford, Thermax and Hyundai.