Speaking on the occasion, Pravin Shah, Chief Executive, Automotive Division, M&M, commented, “I would like to congratulate everyone who has been associated with this achievement of the Xylo. Having set new benchmarks in luxurious space and with a host of features for passenger comfort, the Xylo has been an unmitigated success since its launch. The 1 lakh plus vehicle further reaffirms Xylo’s popularity and reflects high customer satisfaction with the product”.
Xylo offers three engine options which include a 112 bhp mEagle engine, a powerful 120 bhp mHawk engine and a fuel efficient mDI CRDe Engine. The powerful engine options offer unmatched power to the vehicle coupled with excellent ground clearance, making it an ideal companion both on the city roads and highways.
Some of the attractions in the new Xylo include the best-in-class third row space, flat bed seats, Digital Drive Assist System, foldable flight trays, Intellipark Reverse Assist, surround cool dual ACs and dual mobile charging points amongst others. Safety features of the new MPV include Airbags and an ABS with EBD. The most attractive feature of the car however remains the unbelievably low price tag of Rs7.33 to Rs10.47 lakhs (as on 2.5.2012)
The Xylo has bagged various awards and recognitions since its launch in January 2009. Xylo has been hailed as the ‘MPV of the year’ by ET Zigwheels and ‘UV of the year’ by CNBC Overdrive and NDTV Profit. The car was awarded the title of ‘Family Car of the year’ award by BBC Top Gear and recorded the highest rating in the Customer Satisfaction and best suited for urban women’ in the HT Mars survey, 2010. Xylo also made it to the Limca Book of Records for being the fastest west east rally by a four-wheeled vehicle.
M&M has worked on enhancing the brand appeal by launching Happy Legs Fashion Shows and by signing up with the Kingfisher Calendar. The value proposition of the MUV in the corporate arena was further enhanced by the Time of you life Karaoke Contest on the 94.3 Radio One. The contest garnered an overwhelming response and further enhanced the brand image. Xylo Driveathons were organized across various cities to showcase the superior mileage and performance of the MUV. The Xylo also proved to be an excellent partner to Mayur and Rocky’s popular gastronomic trails, ‘Highway on my Plate’ series which were aired on NTDV Good Times. The initiatives of the company has yielded a powerful customer connect. The growing popularity of the brand is also visible on the online space. The brand has attracted the interest of over eight lakh fans on the Mahindra Xylo Community page on Facebook, the popular social networking site.
