A brief backgrounder would be in order to set out what it is all about. SEMA underlines love for all kinds of vehicles, SUVs, cars, and trucks. The trade association specializes in making, buying and selling various parts and accessories and initiates transformation of vehicles, making them even more attractive, faster, convenient, and safer. A kind of rebuild or aftermarket enhancement, you can say.
SEMA’s Businesswomen’s Network (SBN) hosted the event to encourage more women to pursue careers in the $30 billion aftermarket industry. Ford Motors joined the collaboration by donating a 2013 Ford Mustang GT for the project; and three concepts came up for public voting.
Ford Motor Co’s Jennifer Seely designed the winning concept, which looks so stunning that the only right way to describe is to use a cliché – it is a dream car. Exteriors and interiors accentuated by Rose gold chrome, seats made plush by quilted suede, and luxuriously leather wrapped interiors, all combine to make the Ford Mustang not just powerful, but beautifully powerful.
The all-women team will make modifications to the engine, drive train, and sound system. Reengineering the undercarriage will add that extra comfort while driving the Mustang.Now that enthusiasts have made their choice, an all-women team of SBN volunteers will go to work on the 2013 Ford Mustang GT, make all the voted modifications between July and August; and present it for a debut at the 2012 SEMA Show in Las Vegas.
If all this news has heightened expectations, and you desire this very special Mustang, (can’t bet on it, but the Mustang concept is likely to make Ford’s assembly lines shortly,) take your chances on the eBay auction, post the SEMA event.
By the way, there is a laudable intention behind the auction; the proceeds will fund SEMA scholarships ($1,000 to $2,000) and foster next generation automotive aftermarket leaders and designers. The assistance goes on to include all the careers in the auto industry, right from accounting, photo/journalism, race car driver/crew, and engineering to sales/ marketing.
