The Hybrid Craft Project was started as a pilot project last year at Canadian International School in Bangalore and was perceived well by the students as well as the teachers. The campaign consisted of a detailed program in which the students were made to understand the causes of pollution and its ill effects on the environment.
Mr. Hiroshi Nakagawa, Managing Director, Toyota Kirloskar Motor, while commenting on Toyota’s Educational initiative on Hybrid Technology, said, “Toyota is considered to be the pioneers of hybrid technology and is renowned for it worldwide. With the launch of the third generation Toyota Prius in 2010, we are very pleased to bring this technology to India. The whole idea behind introducing this technology in India was to create awareness about hybrid technology and to sensitize the people about the positive effects of the same. To further emphasize on Toyota’s commitment to the environment, we have been involved with many green initiatives, the Hybrid Craft Campaign being one such program, which enables us to sensitize young school children about the benefits of hybrid technology and the importance to conserve energy and fuel,”.