FIAT India launched its second exclusive FIAT Café in Pune on May 18th 2012, making India the first country with two such brand showrooms. The first such showroom of the company was launched in Delhi, earlier during the year. The new showroom, occupying 6,300 square feet, has been designed in line with the FIAT style and technology parameters in a very aesthetic manner to give out a real FIAT experience to customers. The outlet will conduct events across the year, becoming a one-stop shop for the discerning customer and a destination for progressive class customers. FIAT further proved its commitment to India with the launch of a limited edition Punto Sport at the new Caffe, with a base price of 7.36 lakhs. The new Caffe has come up in Koregaon Park, an upmarket locality of Pune. Millennium Drive, a leading automobiles dealer of Pune will manage the operations of the Caffe.

FIAT Caffe has been built to enhance the experience to customers. The mezzanine floor with lounge at the Café bar allows prospective customers to feast their eyes on the cars on display apart from taking test drives and buying FIAT merchandise. Customers are allowed to browse through information on FIAT worldwide or FIAT India and guided accordingly by trained staff. Giant 3×3 video walls and TV screens air FIAT advertisements while an inhouse library allows one to understand the glorious history of the company.

Speaking on the occasion, Mr. Enrico Atanasio, Head- Commercial, FIAT India Automobiles Ltd said, “At FIAT, we believe in providing our customers with newer and better cars designed with the best-in-class comfort and technology. We are hopeful that the new limited edition variant of the Punto Sport will be well-received by our customers and will succeed in delighting them. We are committed to the Indian market and with this Caffé we aim to offer the real FIAT experience. This is a step towards ramping up our direct presence in India and we will continue to remain aggressive on this front in the future”

Mr. Neelesh Naik, Proprietor Millennium Drive said, “We are extremely proud to be associated with FIAT India and are committed to providing our customers in Pune a premium experience. There are only 12 such FIAT Image points across the world and it is a matter of great prestige to be selected to operate the FIAT Caffé for India.”

Punto Sport” MULTIJET diesel is considered as the epitome of Italian design and ingenuity. The car, all set to create a new benchmark for diesel hatchbacks in India, has already made waves with its exquisite looks and style. The car bagged the Car of the Year 2009 award in the Premium Hatchback segment from ET Zigwheels, Car with the Best Styling and Design from UTV Autocar Awards 2010,
and the Most Beautiful Car of the Year 2009 from BBC Top Gear. Safety and comfort features of the car include Dual Stage Airbags, ABS with EBD, Automatic Climate Control, Blue & Me technology and an integrated CD/MP3 player with USB amongst a host of other features.

The car with a power of 90 HP is expected to power its way to being one of the most sought after premium hatchbacks India with excellent fuel economy. The sporty version of the car will allow three colour choices, White, Black and Red while the BS IV compliant diesel version will be a potent combination of performance, with a power of 93 bhp and an excellent fuel economy of 20.5 kmpl. FIAT India is a joint venture between FIAT Group Automobiles S.p.A of Germany and Tata Motors Ltd.