FIAT India Automobiles Limited (FIAL), a joint venture between the FIAT group and the Tata Motors Limited, incepted its first dealership in Hyderabad, Tejaswi Motors, at Punnaiah Plaza. This world class dealership is FIAT’s first outlet in India with 5400 sq ft area and a 80 feet specially designed frontage which imparts the real FIAT feel to its customers.
Mr. Enrico Atanasio, Head- Commercial, Fiat India and Mr. A K Sinha- Country Head -Fiat Product Group, Tata Motors inaugurated the new dealership.
Mr. Enrico Atanasi, said: “FIAT group views India as a very strategic market and will be opening a new company to leverage this potential. Following our announcement, the fact that an existing TATA FIAT dealer, M/s Tejaswi Motors has taken the initiative in opening up an exclusive showroom for FIAT and providing the FIAT brand experience reconfirms the strong relationship and overall strategic approach we share with TATA. We are confident that this partnership with Tejaswi Motors will play a crucial role in intensifying customer base and enhancing customer experience in the city of pearls”
Mr. B S Neelkanta, Managing Director, Tejaswi Motors said, “We are extremely proud to be associated with FIAT India and are committed to provide our customers in Hyderabad a premium buying experience. FIAT diesel engines are very popular in the country and with Hyderabad being a strong diesel market historically; we have invested in opening this showroom at a very prominent location to offer excellent brand experience to both existing and potential customers.”
The Linea and Punto, two major existing models of FIAT will be retailed at the dealership. This new dealership will assist FIAT to spread its wings in India.