The “Live Brilliant” campaign, launched by Hyundai Motor India Ltd. which is the country’s second largest car manufacturer and the largest passenger car exporter, portrays a strong emotional bond between the brand and its audience and is based on Hyundai’s unified global image. The campaign showcases some unforgettable moments from the life of their happy customers as “individuals” and “family”.
After a thorough readership survey carried on by the magazine, the “Best Customer Service” and the “Best Resale Value” awards by Auto India Best Brand Awards 2012 have been given to Hyundai for its good performance and for fulfilling their customer’s taste, preferences and meeting their expectation.
The advertisement depicts two short films with the theme of “self” and “family” wherein the Sonata and the Genesis are shown in their full flow. The back ground music has been taken from the movie “Like Crazy” directed by Juergen Bollmeyer who has won many awards. The bond between the customers and the brand is shown amiably.
Hyundai offers affordable and premium vehicles without compromising the design and technology. The slogan ‘New Thinking. New Possibilities’ has been very well visualized by this advertisement in which it is shown how the customers are provided with the new innovations, experiences and values beyond their expectations. As cars are the living spaces that play an important role in the life of an individual as per the “Modern Premium“, they also help in creating memories which can be cherished later. This campaign is the company’s first worldwide brand campaign with one single communication applied to all major markets. Hyundai’s enhanced status will help in better understanding of the company’s ‘Modern Premium’ values.