Automobile major, Mahindra & Mahindra have received more than 25000 bookings for its sports utility vehicle (SUV) XUV500 in the second phase.

XUV500 is Mahindra’s first in a series of next generation global SUVs, designed and developed in-house by Mahindra following the global standards of quality, technology, testing norms, regulations and emissions. The XUV500 during the first phase of launch in October 2011, had received an overwhelming response of 8000 plus bookings in just a few days.

The second phase bookings for the XUV500 had started on 25^th January and extended till 3^rd February 2012 across 19 cities in India which includes Mumbai, Delhi, Chennai, Kolkata, Bangalore, Pune, Hyderabad, Chandigarh / Panchkula, Ludhiana, Ahmedabad, Jallandhar, Patiala, Kochi, Trivandrum, Nasik, Calicut, Trissur, , Nagpur and Coimbatore. Within this span of 10 days, XUV500 had attracted 25,000 bookings ie. 2500 bookings a day.

Since the booking application has exceeded the available units of 7200 bookings in the second phase, Mahindra plans to conduct a lottery system which will pick out 7200 customers out of all the registrants and vehicles are going to be delivered in a timely manner.  This will ensure transparent and fair allotment to the customers. The XUV500 draw will be conducted on the 15^th of February at a central location in Mumbai.  The draw process will be validated by the professional services firm, Deloitte Touche Tohmatsu India Pvt. Ltd (DTTIPL) as per mutually agreed scope & terms between M&M and DTTIPL. The result of the XUV500 draw will be available in the website www.mahindraxuv500.com.

In order to showcase the global appeal of the Mahindra XUV500, a new campaign has been launched through TV commercial. This ad has shown a very good response with more than 4 lakh clicks on YouTube within a few days of the launch of the campaign.