As expected the All-New Ford Fiesta has been launched in Delhi today. Fthe All-new-Ford Fiesta, a global sedan from the house of Ford Motors has been launched with a price tage of Rs 8.23 lakhs (Ex-showroom Delhi).
The premium sedan, since its reveal earlier this year, has grabbed the attention of car buyers in India with its engaging and intuitive passenger communication technology. The globally evolved product brings to its segment a new meaning to passenger safety, delivers class-leading fuel efficiency and comes with first-in-segment smart features such as cruise control, electric power assisted steering (EPAS) and Advanced Bluetooth Voice Control.
The All-New Ford Fiesta comes equipped with a first-ever 1.5-litre powertrains – 1.5 L Ti-VCT petrol and 1.5 L Duratorq TDCi diesel engines. The engines are designed and tuned to deliver an uncompromising razor-sharp performance, addictive drivability and best-in-class fuel efficiency. Both powertrains will be manufactured in Ford India’s state-of-the-art engine plant at Maraimalai Nagar.
The All-New Fiesta is available in four premium trims, across eight variants – Style, Trend, Titanium and Titanium Plus, with both petrol and diesel powertrain options in manual transmission.
The 1.5 L Ti-VCT Style is priced at Rs. 823,500 (ex-showroom, Delhi) and the 1.5 L Duratorq TDCi Titanium Plus at Rs. 10,42,200 (ex-showroom, Delhi). Ford India is offering Anti-Lock Brake System (ABS), electronic brakeforce distribution (EBD), airbags and steering wheel audio controls as standard features among others, across all eight variants in both petrol and diesel options.
“We are excited to launch the All-New Fiesta to India and reiterate our One Ford vision by bringing you the first of the eight new global vehicles to be launched here by 2015. This premium sedan, with its many first-in-segment and innovative features, brings to its segment class-leading passenger safety, precision engineering and in-cabin technology and elevates the customer experience to a new level of engagement and connectivity while on the move,” said Michael Boneham, president and managing director of Ford India. “Ford India is proud to be the sixth manufacturing location in the world to produce the All-New Fiesta,” he added.
The All New Ford Fiesta features bold and eye-catchy exteriors, thanks to the kinetic design philosophy it follows. The car is a com-mixture of international appeal, flamboyant, aerodynamic and sporty all rolled into one. The interior of the car, which resembles a cockpit, is technologically advanced and impressively modern.
The car is equipped with exciting new features like an intuitive human-machine interface, first-in-segment Advanced Bluetooth Voice Control that allow for hands-free control over six functions such as phone, radio, CD, USB, iPod and electronic climate control. The first-in-segment EPAS with Pull Drift Compensation technology adapts to changing road conditions leading to increased safety and control. Dual front air bags with ABS and EBD (standard across all variants) as well as an ultra-high strength body reinforced with aluminized boron steel in the All-New Fiesta make for an engaging and safe drive.
The 1.5 litre petrol and diesel engines that we had mentioned above in the blog are quite fuel-efficient and has been made for India. The All-New Ford Fiesta delivers excellent handling in city as well as highway conditions, without sacrificing its essentially sporty character. Both engines offer best-in-class fuel economy: 1.5 L Ti-VCT delivers 17 km/L and the 1.5 L Duratorq TDCi, 23.5 km/L1 (ARAI Tested).
“Our extensive research revealed customers’ inclination and aspiration towards technology and we have the right product in the All-New Fiesta which addresses that requirement giving serious consideration to safety on the move. While adding dynamism and diversity to our showrooms across the country, this premium and engaging sedan brings in Ford’s global essence to the Indian market,” said Nigel Wark, executive director of Marketing, Sales and Service at Ford India.
The All-new Ford Fiesta features specially tuned front struts, bushings, damper stabiliser bars and a rear twist-beam axle provide sure-footed performance and comfort. The reinforced construction provides the necessary safety on the roads. Fiesta’s ability to hug the road and cruise quietly is made possible by its rigid body structure, which Ford engineers have strengthened in many critical areas. More than 55 percent of the structure, uses high-strength steel with ultra-strong boron steel reinforcing several key points. The result is best-in-class occupant safety. Passengers are better protected in the event of a side impact.
Standard front driver and passenger airbags on all models also enhance safety.
Some of the features the All-New Ford Fiesta can boast off are First-in-segment Advanced Bluetooth Voice Control, Hands-free control over mobile phone, radio, CD, USB, iPod and electronic climate control. First-in-segment electronic power assisted steering (EPAS) with Pull Drift Compensation technology adapts to changing road conditions. First-in-segment cruise control: Fiesta’s cruise control allows the driver to set and maintain speeds while driving on highways.
The All-New Fiesta is being launched in seven exciting colours such as Diamond White, Moondust Silver, Sea Grey, Chill, Panther Black, Squeeze and Kinetic Blue.
Ford India is offering a 2-year warranty/ 100,000 km to ensure the peace of mind that comes with owning the latest Ford. The years of research, superior materials and the best of engineering also bring to the customer a lower cost of ownership. Ford India offers a hassle-free service and ownership experience with the All-New Fiesta through its 189 3S grade sales and service outlets in 107 Indian cities.
The All-New Ford Fiesta Petrol prices are Style – Rs. 8,23,500, Trend – Rs. 8,77,200, Titanium – Rs. 9,17,200 and Titanium+ –Rs. 9.42,200 while the Fiesta diesel prices are as follows Style – Rs. 9,27,200, Trend – Rs. 9,77,200, Titanium – Rs. 10,17,200 and Titanium+ – Rs. 10,42,200 (All Ex-Showroom Delhi).