Gone are those days when we used drool looking at super cars and lament the non-availability of these cars here in India. However, everything is changing. Ever since Luxury car brands such as Rolls Royce, Bentley, Lamborghini, Maybach , Porsche and recently Bugatti set shop in India, most of the other global luxury brands such as Aston Martin, Ferrari, Maserati have already made elaborate plans to get a slice of the big unexploited ultra luxury car market which seems to a virgin territory at the moment.
Now, a new Luxury sports car maker also wants to make it big in India. And it’s none other than the Swedish super sports car maker Koenigsegg Automotive AB. Yes, you just read that right, Now that we have seen Bugatti coming up with their Rs 16 crore super car, the Veyron 16.4 Grand Sport , Koenigsegg does not want to left around. Koenigsegg has joined hands with Rahul Bhatia-promoted InterGlobe Enterprises to launch a range of high-end, high-performance models in India. Yes, these guys are the promoters of the low-cost carrier IndiGo under the InterGlobe Aviation banner.
Koenigsegg, known for its big engines, unfamiliar designs and styling under its own brand, will launch the Agera, which carries a sticker price of Rs 9.6-10 crore, next month in Hyderabad. How cool is that? The Agera which means “to act” in Swedish, sports a 4.7-litre aluminium V8 engine capable of producing peak power of 850 bhp, is one of the fastest production cars in the world. And now if you might be thinking what that much power transalates into, think of combined power of 18 Maruti Alto cars (800 cc). That’s the rough estimate of the power that the Agera produces.
Speaking more about the numbers associated with the Koenigsegg Agera, the super car that has a top speed of 390 kmph plus can reach 100 kmph in 3.1 seconds. The car was unveiled for the first time at the Geneva Motor Show last year. The company plans to build just 16-29 units a year adding an exclusive image to the Agera.
As per the industry sources, the ultra luxury car segment is growing by a minimum of 25 per cent a year. Better economic growth, fuelled by substantial investments made by a number of multinational companies over the past few years, has contributed to a considerable rise in the sale of high-end cars in the country. Most luxury carmakers believe that India’s demand for exotic vehicles will be much higher than in traditional rivals such as China in the coming years. According to a senior executive at Rolls Royce, India could become its largest market in Asia if the growth momentum is maintained.
