The Mahindra Xylo Pick Up, which we had writing blogs on in Carazoo.com for long now has made its official debut today. Remember, those camouflaged Mahindra Pick Up that our readers had snooped and shot and sent those pictures? Yes, the very same Pick Up was launched today.
For starters, this Pick Up that the good flocks at Mahindra launched today has been named as Mahindra Genio Pick Up Truck. So the very obvious Xylo moniker has been parted with. (Some consolation for people who didn’t want their Xylo to share the name with a basic goods mover.)
Now, Mahindra Genio Pick Up that is based on the Ingenio platform is available in a singe cab design and is a 1.2 Tonne pick up truck that comes with a CRDe engine pumping out 75 bhp and 220 Nm of torque with a top speed 120 km/hr. The designers at Mahindra seemed to have turned new leaf this year and that shows up with the design of the Mahindra Genio. The Genio is just likeable and seems very next gen as the guys at Mahindra want to put it. The price tag of the Mahindra Genio is equally eye-popping as the next generation commercial vehicle is competitively priced at Rs. 4.99 lakh (BS3 variant, ex-showroom Navi Mumbai). The BS4 compliant version is also available for BS4 markets.
Speaking at the launch, Dr. Pawan Goenka President, Automotive & Farm Equipment Sectors, Mahindra & Mahindra Ltd., said, “In keeping with our endeavour of offering first of its kind world class products, we have launched the Genio today. It is also a result of extensive consumer insight which captured the latent and expressed needs of the customer. The Genio is an ideal vehicle for businessmen, traders and SMEs. I am confident that it would be nothing less than a Game Changer for the pickup segment in times to come.”
Dr Goenka further added. “The Genio’s vehicle architecture is based on the Ingenio platform which we have used earlier. This platform gives superior cab design, chassis and proven aggregates of Engine and Transmission and delivers car like comfort and space”.
Speaking at the launch, Rajesh Jejurikar, Chief Executive, Automotive Division, Mahindra & Mahindra said, “The pickup industry in India is more than 6500 vehicles per month and growing. With the majority market share that we command, the onus is on us to offer superior products thereby driving the industry growth. Genio has been launched keeping this in mind, as we aim to fulfil the desires of the customers as well as offer a world-class product to them”.
What is that Mahindra Genio can flaunt with élan, you ask? Well, The Genio is far ahead of its contemporaries in terms of technology and safety features. Because of mDI CRDe technology, the oil change interval of the vehicle is 20,000 km. It has LSPV brakes which adjusts the braking pressure depending on the load of the vehicle. For the first time in India, Mahindra and Mahindra is offering SLR seat belts for the safety of the driver and co-driver. It also has cross members on the doors which save the passengers in case of any eventuality of accidents affecting the sides of the vehicle. The Genio comes fitted with Radial tubeless tyres, which is also an industry first in commercial pick up vehicles. This ensures that the tyres do not burst in case of a puncture, especially on the highway.
The Mahindra Genio comes with an adjustable Power Steering, 80.5 cubic feet cabin space, semi bucket seats with front back adjustment and recliner and independent front suspension to absorb all shocks on Indian roads. With a car like gear shift, ride quality of a UV, wider and bigger windscreen and doors and also split back glass for better ventilation, the Genio’s drive experience is unique.
The Genio offers several utility features, a first in the commercial Pick Up segment. It boasts of a floor console with a mobile charging point, a bottle holder, coin holder, etc. The dash board has a wallet case and a mobile case apart from a big glove box. It has the shortest turning radius among pickups of 6.15 meters which helps it negotiate the narrowest of lanes. Measuring the distance and mileage is easy as it has an in built trip meter in the instrument cluster.
The Mahindra Genio is available in four attractive colour options – Silver Shine (Metallic), Diamond White, Marvel Granite and Skyline Blue. It is available across 70 dealerships by its launch and from mid February it will be available across Mahindra dealerships pan India.