Jaguar Land Rover, the British brands now owned by Tata Motors is on a roll. The brands have created a sort of record by winning over 80 international awards in 2010. Land Rover’s Discovery 4 won about 28 awards globally in 2010 taking the awards toll to 144 since its inception in 2004.
“The Discovery 4 offers an exceptional breadth of capability. It is now one of the most highly-decorated vehicles ever and we are thrilled that it continues to receive such great recognition across the industry”, exclaimed Mr John Edwards, Brand Director of Land Rover who was more than elated at the grand success of the Discovery 4.
As if the above-mentioned award count was not enough for Land Rover, the readers of UK version of Autocar magazine also voted Range Rover as the “Car of the Decade”. In the same poll, Range Rover Sport also shone out bright by laying claims to the winner of Best 4X4 category and Freelander 3 bagged the “Best Compact SUV” award.
Jaguar with its all- new super cool sedan, the Jaguar XJ also pitched in the awards galore winning the best design award along with 20 other international trophies including Best Luxury Car award in countries like China, UK, Germany, Italy and US.
Tata Motors, since they took over these twin British brands in 2008 from Ford Motors, have revived the brands and has made them a winning combo from the erstwhile loss making liability.