Toyota Motor Corporation, the World’s biggest automobile company is all set to launch its mass market offering in India, the Etios.

Yes, The Toyota Etios will be launched on Wednesday, December 1st. The Auto major, though a late bloomer in the Indian auto Industry, has finally realized the importance of the growing Indian automobile market.

The Japanese giant which is present in the country through a partnership with Kirloskar group had been successful with its few products like sedans Corrola and Camry and the famous utility vehicle Innova and Fortuner. However, the carmaker will launch the sedan version for the car to begin with followed by the hatchback version of the car probably in the first quarter of 2011.

Toyota Corp President Akio Toyoda is exclusively flying down for the event on Wednesday, which is seen as a very important event for Toyota in India. Toyota Kirloskar Motors wants to ensure that this car will change the road map of the company in India with its mass appeal.

While the bookings for sedan start from December 1, the bookings for hatchback will begin from March.

According to agency reports, TKM’s Deputy Managing Director (Marketing) Sandeep Singh has stated that bookings for Etios sedan would begin on first of December with delivery to start from January 1st. Nevertheless, it also reported that Singh declined to talk about the price of Etios before the launch but said the sedan would compete with the likes of Swift Dzire and Tata Manza and the hatchback with Hyundai i20, Maruti Swift, Ford Figo and Polo of Volkswagen.

The reports stated that TKM targets to sell 70,000 units of Etios in the first year. “We are very excited about the launch. We are sure the customers will be very happy. Reviews of auto journalists are very, very good,” Singh added, according to the report.