Maruti Suzuki India is back on track. After the recent shock Maruti received of its market share falling below 50 per cent for the first time in history, the car maker rose to fight it out. A sibling to its best seller, the Alto, was launched and named Alto K10. Maruti also launched CNG variants of five of its most popular models followed by the launch of the limited edition SX4.
Maruti’s strategy seems to be working in its favour. We do not know if the market share drama is over yet, but the country’s largest selling car maker, Maruti Suzuki India, once again beat all its previous records and reported its highest-ever monthly sales of 1,08,006 units in September. That translates into a growth of 29.65 per cent over September 2009. September 2009 saw sales of just 83,306 units.
“This is the highest ever total monthly sales by the company. The previous highest was 1,04,791 units in August, 2010,” said Maruti Suzuki India (MSI) in a statement. This happens to be the fourth time during the current financial year that Maruti’s monthly sales figures crossed the one lakh mark.
September has been quite good to Maruti. Maruti had increased prices of all its cars, except the Alto. In spite of it, Maruti Suzuki posted its best-ever sales. Maruti is truly India’s favourite building fuel-efficient, cost effective cars for the Indians. The car maker’s domestic sales rose 32.9 per cent compared to the corresponding period last year. While Maruti sold 71,594 units in September 2009, it managed to impress 95,148 customers in September this year. Maruti Suzuki’s exports surged 9.78 per cent in September this year to 12,858 units from 11,712 units in September 2009.
Sadly, India’s iconic model which was once Maruti’s bread-and-butter earner, the M800, is seeing slow sales. Maruti 800 car sales declined 49.86 per cent to 1,608 units as compared to 3,207 units sold during September 2009. The A2 segment happens to be India’s favourite car section, and Maruti, the country’s favourite car maker. Maruti’s A2 segment comprising the Alto, New WagonR, Estilo, Swift, A-Star and Ritz, experienced growth of 31.26 per cent growth to 68,921 units from 52,508 units sold during September last year.
Sales of Maruti’s A3 segment comprising the Maruti SX4 and DZiRE sedans surged 43.16 per cent to 10,531 units from 7,356 units sold in September last year. On the whole, passenger car sales grew by 32.95 per cent to 94,882 last month in comparison with 71,368 units sold during September 2009. Sales numbers of 5,96,978 units sold during the first six months of this fiscal prove that car sales have grown 26.23 per cent more than the same period last year. 4,72,917 units of Maruti Suzuki cars were sold during the corresponding period a year ago.
