The SUV segment in the Indian market has been growing at a frantic rate and every car manufacturer wants to keep ahead of the competition. With effect to that, Ford Motors India today launched the new 4×2 Automatic, the newest addition in its Endeavour premium Sports Utility Vehicle (SUV) line up.
At the launch, Michael Boneham, president and managing director, Ford India, said, “We are excited and delighted to introduce our latest Endeavour variant to India. “Building on the strong Endeavour sales so far this year, and the overwhelming response to the automatic transmission launched last year, we are confident that the Ford Endeavour 4×2 AT will be a popular and well received addition to our product line-up.”
The new SUV has been competitively priced at Rs. 17,88,760 (ex-showroom, Bengaluru). The new Endeavour 4×2 AT is powered by a 3.0-litre, DuraTorq TDCi (common-rail) powertrain with the Variable Geometry Turbocharger (VGT) and 5-speed automatic gearbox. There is an overdrive switch located on the shift lever that delivers a highly responsive drive and brings out the best-in-class torque performance of 380 NM at 2500 rpm.
The DuraTorq engine of the new Ford Endeavour delivers a class-leading fuel efficiency of 10.7 kmpl (ARAI). “Like other variants in the portfolio, the 4X2 variant is robust, good looking, great to drive and versatile. We describe it as a ‘smooth operator’ SUV with the state-of-art 5-speed auto transmission technology that provides a superb and effortless driving experience whether negotiating congested city streets, cruising on the highway or exploring country hills and back roads, ” said Boneham.
The exterior ruggedness of the new Endeavour is well complemented by the exquisite interiors of the SUV. The interior design boasts of classy two tone finish, and is ergonomically designed in luxurious leather. For in-car entertainment, we have a 6-CD changer music system and DVD player.
Additionally, there is an environmentally-friendly dual air conditioner with personalized air conditioning vents for the second and third rows. A number of other features, such as illuminated scuff plates, a titanium-finished instrument panel, sports pedals and a stylish side body cladding, have been added to enhance the appeal of the SUV. The safety features in the new Endeavour variant include dual-stage front air bags for the driver and passenger, three-point safety belts the Anti-lock Braking system (ABS) along with Electronic Brake Force Distribution (EBD).
The Ford Endeavour 3.0- litre 4×2 Automatic (AT) is available in five colour choices: Diamond White, Moondust Silver, Sea Grey, Panther Black and Morello.
Ford India started exporting the Figo to South Africa in May and has got orders for an additional 2,000 for the small cars, which now takes the orderbook size to 7,000. The company wants to complete the delivery of the cars by December.
“That’s all that I can deliver. I can’t deliver more than this due to capacity constraints,” Boneham said. He declined to elaborate.
