Jaguar Land Rover or JLR, the luxury brands owned by India’s Tata Motors have witnessed an almost complete revival. Today, the leaping cat is back in the news. We hear that JLR is getting decked up for the pompous launch of a slew of entry-level cars. Well, good for the car maker and for everybody else. A station wagon and a roadster from JLR may soon kiss the roads to boost volumes across markets.
Thanks to the $2.3 billion worth JLR operations the Indian car maker bought in 2008 from Ford Motor, Tata Motors swept past forecasts last month with a fourth straight quarterly profit driven by strong sales at its JLR unit. “JLR’s performance has vindicated my confidence,” says Chairman, Ratan Tata, at the company’s 65th annual general meeting.
Right now, Tata Motors is exploring possibilities of integrating platforms with JLR to bring in economies of scale. The car maker is looking at investing around Rs 2,880 Crore for developing new cars over the next 3 years. Tata Motors is also doing its best to ramp up commercial vehicle capacity at its Dharwad plant, especially for the Tata Ace and bus models. The small truck Ace and the bus models need to be produced in greater numbers in order meet growing demand.
How the auto maker manages to manage so many developments across so many brands at a time is a real mystery. Fiat revival has also been taken as a priority. Tata Motors is also looking at the Nano in diesel, electric and CNG versions in India. The current Tata Nano may also sport a larger engine very soon. A few models aimed at the US and UK marketplaces are on the cards too.
Since July last year, around 50,000 Nanos have already sold in India. Internationally, Tata Motors happens to be the 19th largest selling auto company and the 15th largest commercial vehicle company, says Mr Tata. He added that the company would also concentrate on international markets like Africa, Russia, China and the Middle East for growth. “We hope to increase market share in these economies and widen the passenger car and the commercial vehicles range,” he said.
So many developments will certainly require extra effort and more people to manage everything, right? So, Tata Motors has decided to increase the number of executive directors on the board. This would be in line with the arrangement at other companies in the Tata fold where three or four functional heads running strategic business units have positions on the board.
Currently, the Tata Motors board has four non-executive directors, seven independent directors and two executive directors. R Gopalakrishnan, a director of Tata Sons, the group’s holding company, stepped down as a director of Tata Motors, and recently, the auto maker had appointed Carl-Peter Forster, a General Motors veteran, as its CEO. His appointment was approved by shareholders on Wednesday.
For now, let’s hope all of Tata Motors’ plans become successful and the new entry level JLR cars it plans to introduce are good enough and priced right.









