California’s Monterey peninsula is going to look amazingly beautiful this week. On it will stand some of the rarest Delahayes, Ferraris and Jaguars. Yes folks, it’s time once again for the annual collector car auctions which create that mesmerising effect every year at the Pebble Beach Golf Club. There are hardly any car makers though that unveil their new cars. No new car wants to take the risk of beginning its journey with the sarcastic glares from the flawless Ferraris, Bugattis and more. However, there’s one car maker that refuses to be disturbed by the glamour of others’ masterpieces.

It’s Lotus Cars which will be using the Monterey auctions to showcase three new cars at the Pebble Beach Concours d’Élégance. The auto maker’s Exos Type 125, which was revealed recently at the Mazda Raceway Laguna Seca, is the one that will steal the show though. Just 25 units of the $1 million carbon fibre racer will be available to buyers, and that too, they will be available only directly from Lotus’s Norfolk, England factory next spring.

The Exos Type 125 racer that weighs less than 1,500 pounds draws power from a Cosworth V-8 motor carved to possess the power of 640 horses. Is the car worth its 1$ million tag? Well, an array of luxury offerings comes along with the seven-figure price, like race clinics, cockpit fittings and nutrition consults. “This is a car that’s going to be capable of five G’s lateral. Not everyone can do it,” said Kevin Smith, a Lotus Cars USA spokesman, in a phone interview. “We’ll have nutritionists advising owners about proper F1 fitness and diet regimens.” Hmm…. That’s something special!

Mr. Smith also revealed that Heikki Kovalainen and Jarno Trulli, Lotus Racing’s Formula One drivers, would take part in an unrevealed number of the five total track days planned for Type 125 owners, primarily hosted in Europe. You think this new race car is race ready?

“It’s not like an F1 car in that you won’t require an army of engineers to get it started,” Mr. Smith said. “It’s got an onboard starter, for one thing, and the engine can go over 2,500 miles between rebuilds. It’s just much more usable than an F1 car.” So, does Mr. Smith mean that the Exos Type 125 could be the next-gen Formula One race car?

Earlier, there were speculations that the 125 may have been built in Malaysia as a guinea pig for Lotus Racing, to handle Formula One car-testing regulations. Mr. Smith cleared it all by saying “The 125 was wholly developed in Norfolk.”

The second car from Lotus that would be adorning the Pebble Beach Golf Club would be the one developed in less-technical corners of the Norfolk skunk works, the $159,950 Lotus Evora Cup GT4. Yes, it’s the car that premiered in North America just the other day. The high-performance Evora Cup GT4 is based on the $73,500 Evora sports coupe and draws power from a 360-bhp 4-liter V-6 motor. “Two expats who race in the Lotus Challenge series here in California are in talks to purchase a pair,” he said. Whoa! Already? In Europe, Lotus Motorsport will host a one-make Evora Cup race series next spring.

The third car that Lotus plans to use to lure attendees at the show would be the 2011 Elise SC which carries cleverly revised bodywork to the brand’s two-seat coupe, as well as a special edition, the RGB — named in honour of long time Lotus vehicle engineer Roger George Becker, who retired earlier this year.