In April this year, it looked like Fiat India was set to raise the style quotient of Pantaloon Femina Miss India 2010. The car maker had announced the Fiat Linea as the grand prize for the three winners of the contest. Fiat claims it has its unique way of doing things and believes the world likes it. What do you think? Last month, the auto maker brought power back into fashion with the launch of its Grande Punto 90HP MULTIJET. Now, the very same powerful and fashionable car maker has decided to go patriotic!
Fiat India just flagged off the 18-day long ‘Securing Borders Drive’ at Chetana College, Bandra. What exactly is the drive about? Well, we just celebrated Independence Day and Fiat, through the drive wants to tell everyone how differently it celebrated the country’s 63rd Independence Day. It wants to pay homage to all the great heroes who died shielding the nation.
The epic 18-day drive up to the Wagah border via Sir Crick in Rann of Kutch, and Longewala Battle field in Jaisalmer in the Fiat Grande Punto 90HP MULTIJET by students from Chetana College of Commerce in Bandra will possibly spread the message of freedom, express Fiat India’s feelings of patriotism and will also market the newly launched 90HP MULTIJET. Two of these new cars have been offered to the students and accompanying staff. While the car travels through different territories of the country, it will give the students a view of the India-Pakistan border at different legs.
It may be a publicity drive for Fiat India, but a great learning experience for the students. They would be provided with an opportunity to participate in quite a few social activities. They would also get to interact with the jawans at the border, and not to forget, an unforgettable ride in the 90HP monster. Mr. Shirish Chaudhari, Vice President, Chetana Trust considered it an honour to host the event. He believes the journey is not just a fun trip but a great learning experience and students who had embarked on this journey shouldn’t be taking things lightly.
Mr. Marius D’Lima, Head- Corporate Communications, Fiat India Pvt. Ltd., who was also present at the flag off ceremony said, “Fiat is proud to be a part of such a drive that salutes the soldiers of India. We have lent our support and hope that the journey is obstacle free. I wish all the students a happy journey and wish them all the best.”
The drive was projected to extend to Leh-Ladakh and then Khardungla which is the highest drivable point, but weather constraints like the cloudburst in Leh put off the idea. The drive would now end at the Wagha border after which the students would head back home. We too wish the students and the accompanying staff a pleasant and fruitful trip.




If designing a car has been one of your dreams, here is your chance to make it a reality. Designing a car that would be driven by thousands of people would give some kind of a high, wouldn’t it!
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