Well, one of the most famous movie heroes who gets to have it all is James Bond. Be it the latest gadgets, the best vacations, the most exotic women, and not to mention the slickest of speed machines, Bond lays his hands on them all. And when we are talking about Bond, a detailed mention of the very British Aston Martin becomes totally irresistible.
Aston Martin was one of the many cars that repeatedly made its appearance through many of the James Bond flicks. And now, the iconic car is all set to arrive in India this year. The Richie Richs of India, who have so far been treated with Lamborghinis and Rolls Royce, would definitely change their loyalties for the A. Martin priced at around Rs 3 crore.
The British car manufacturer is supposedly all geared up to launch its vehicles in India, and has tied up with Infinity Cars to open its first showroom in Mumbai. Sources close to the development have revealed that Aston Martin has already signed an agreement with the Mumbai-based Infinity Cars, which is also a dealer of luxurious BMW cars. Infinity Cars has been appointed as the company’s exclusive distributor for the Indian market.
“Infinity will open the booking process for Aston Martin from next week. The cars are likely to be delivered in the next 5-6 months,” a source said. Initially, Aston Martin will launch four models, V8 Vantage, DB9, Rapide and DBS, in the Indian market, and even the ex-showroom prices have been finalised, the source added.
“While V8 and DB9 will come for Rs 1.35 crore and Rs 1.9 crore, Rapide and DBS will be offered for Rs 2.3 crore and Rs 2.8 crore. Above this, customers have to pay for the insurance and registration charges,” sources said.
Aston Martin was established in 1914 by Lionel Martin and Robert Bamford. The sports car manufacturer was a part of the US car giant Ford from 1994 to 2007.
In 2007, a joint venture company, headed by David Richards and co-owned by Investment Dar and Adeem Investment of Kuwait and English businessman John Sinders, acquired Aston Martin from Ford for 479 million pounds.
An Aston Martin spokesperson, when asked about its India plans, said: “Aston Martin is currently in discussion with potential dealers in India.” Infinity Cars director Lalit Choudary said: “It is not the right time and pre-mature as we are still finalising the prices and what models to bring in… The picture will be clear in a month’s time”.
Most of the big players in the luxury sports car market, including Lamborghini, Rolls Royce, have all tasted success in the Indian market. So, it is quite sensible of Aston Martin to finally set foot in the Indian market.










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