Imagine a car with ‘Hello India’ written on it. Great idea, or, would it be a laughing stock? Would it look like a colourful mobile marketing vehicle or would it brighten your day? Now, we do have a Range Rover Evoque zipped up in purple camouflage with ‘Hello London’ inscribed on the side. It seems to be the British brand’s new idea of underground prototype testing.

To evoke interest in the car, a whole fleet of these camouflaged Evoques has been commissioned to 10 cities across the globe. Each of the 10 prototypes has a different set of uniform in order to grab the public’s attention. Land Rover is believed to be introducing the car London, New York, Sao Paulo, Paris, Milan, Madrid, Berlin, Sydney, Shanghai and Moscow to start with. Around 17,000 components will be individually tested during the global testing programme over millions of miles. Great! But, will the fleet successfully educate consumers about the Range Rover’s smallest and most fuel-efficient vehicle? Well, too early to predict that!

Did you realize, Range Rover hasn’t mentioned Victoria Beckham in its statement about the camo fleet? However, never mind that as the pictures speak for themselves. The former Spice Girl turned fashion designer wasted no time in posing with the dressed-up Range Rover Evoque. Beckham’s July 2 appointment made at the same time as the debut of the Evoque had raised eyebrows at the time. The news soon spread across that she had signed on as creative design executive for Range Rover.

The U.K.’s Guardian on July 9 wrote: “We must confess we’ve been scratching our perfectly groomed heads this week at the news that Victoria Beckham is to team up with Range Rover.” The headline on the story said: “Victoria Beckham Rides to Range Rover’s Rescue.” Beckham attended the rollout of the Evoque, wearing a nude silk crepe dress that she designed and striking some graceful poses next to the vehicle.

“This lady knows a lot about fashion and a lot about trends, a lot about luxury products,” said Gerry McGovern, Land Rover design director, in a statement. Land Rover has confirmed that Victoria Beckham will help design a special edition Range Rover Evoque. That Wow! For now, let’s discuss about the funky camouflage wrapped cars. The colourful wraps include traffic-stopping orange, red and yellow colours with a GPS mapping trail of key global cities.

The company says the prototypes are in their “final testing stage…. Ordinary prototypes are disguised for discretion, but these are intended to be seen,” it said. As we’ve mentioned earlier, the Range Rover Evoque will be available in four-wheel and two-wheel drive versions and will make its official debut at the Paris Motor Show at the end of September 2010. The Evoque is being described as a global car and Land Rover says that the new car will be sold in over 160 countries. It will be produced at Halewood, creating up to 1000 new jobs at the Liverpool facility.