On-Spot Availability of the Tata Nano

Tata Nano Yipeee! Come August and you can avail the Nano on the spot. Yes, no waiting period. We are not talking about a Nano diecast, friends. It’s the real Nano. The recipe: Walk to the dealership and there you will see the Nano. Now, take a closer look, feel the exteriors and then the interiors, check for the features, pay for it and your real Nano is now ready for use. Drive home the new car right away. It’s that easy.

Oh! Now we know why the Gujarat plant is planning to further ramp up production. The other day, the car maker was saying that there would be 1200 Nanos built every day by end of this year. Lots of plans, ah? Now, Tata has announced that the Nano will be available off the shelf by August-September, negating the need to book it in advance. “From this August or September, customers will be able to walk into our showroom and drive out in a Nano,” Manoj Arora, Senior Manager, Tata Motors said.

Arora said that Tata’s manufacturing facility at Sanand, Gujarat will help the car maker deliver cars faster. As of now, Tata Motors has been producing limited units of the world’s cheapest car at its Pantnagar plant in Uttarakhand. 35,000 Nanos are already out there on the Indian roads. Now, Taiwan probably will be stealing away some of the newly produced Nanos if everything is set in place by both the Governments. Yes, probably by this year end the Nano will undergo some serious modifications to meet the island’s high environmental standards and there it’s gonna go.

Getting back to those mystifying days when the car was launched, what excitement and what gossip! It was launched on March 23, 2009. Everybody spoke about the Nano. Back then, the company had taken bookings for only 1.55 Lakh units through a lottery after the Nano was launched on March 23, 2009. Out of the total, only one Lakh units were price-protected and the company was scheduled to deliver them by this year end. The hot model was once again on page 3 when it got hotter.

Finally, the heat was a little more than expected and it exploded. That’s when Tata grew a little concerned about the young model roaming around on the streets. Thanks to the tests conducted just on time. The model was declared safe enough for a ride.

Right now, there are 35,000 units of the Nano running here and there on the roads and Manoj Arora says that the Sananad facility can manufacture 2.5 Lakh units a year. So, how many more are we going to see blazing on the streets? It looks like they going to be real bullies on the Indian roads, and, getting them right away is not going to give people enough time for a second thought. And yes, Tata’s new campaign will be targeting first time car buyers. You buy it and it’s yours. The sales for the Tata Nano are certainly going to touch the skies.

Also, the Tata Nano’s ‘Superdrive’ event has the Nano travelling through the length and breadth of the country nearly fulfilling the commitment made during the first lot of bookings. The Nanos were flagged off from the new Sanand Gujarat plant on June 2 and nine Tata Nano cars will cover three different routes during a 26-day-long voyage, and will visit 36 cities. A distance of over 15,000 kilometres will be covered. Way to go, Nano!

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5 thoughts on “On-Spot Availability of the Tata Nano

  1. Pingback: Tata Motors Offers Guaranteed Happiness with Nano! | Indian Car Blog - Carazoo.com

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