Tata Aria to be launched with Rs 12-14 Lakh price tag


Tata AriaThe new MPV from Tata Motors is geared up to make its first appearance. The concept car was exhibited at the 2006 Geneva Motor Show and ever since that day, it has a fan following eagerly waiting to have a glance of the vehicle or bring it home. At the New Delhi Auto Expo 2010, the Aria was the showstopper. The 2008 Auto Expo had created magic for the Tatas. The Tata Nano was revealed at the 2008 show and we know of the buzz it had created. Now, Tata Motors is expecting the same results from the Aria. Let’s see how far the Aria goes.

Maruti Suzuki used the 2010 Auto Expo for replacing its Versa with the Eeco. The Maruti Eeco comes loaded with plenty of features and has the five and seven seat options. The Tata Aria is another vehicle that has been designed to comfortably accommodate seven passengers in three rows. The car perches with ease on a special ladder-frame chassis. The Aria’s chassis has been created by an exclusive process called hydro-forming.

The Tata Aria is equipped with a 5-speed manual transmission. The engine of this amazing MPV comes powered by a 2.2 L Direct Injection Common Rail (DiCOR) diesel engine that can produce 140 bhp of power and a maximum torque of 320 Nm. The Tata Aria is capable of zooming to top speeds of up to 152 kmph. Isn’t that mind blowing?

Are you wondering about the power-packed car’s price? Well, this vehicle surely has a class of its own and the market price may range somewhere around Rs 12 lakh to Rs 14 lakh. Tata must be thinking hard about the price. The Aria’s nearest competitor is the Toyota Innova which is priced quite a bit lower than the Tata Aria.

The Aria will soon be here and will come on to the roads as three variants, with both full-time four-wheel drives or all-wheel drive (AWD) and a two-wheel drive. Which variant would you like to see first? We hope your wish is granted. As of now, the company is still undecided on which variant should first see the Indian market. With the Aria being the first of its kind from the Tata stables, the company plans to burst into the segment and gain the first-mover advantage. Will it succeed? There’s just one answer. Wait and watch.

We have already mentioned that the Tata Aria is an all-new class of vehicle from Tata Motors.

The car maker has made it clear that this MPV would be sold in international markets too. Two other vehicles too which were new to their respective segments were revealed by the Tatas at the New Delhi Auto Expo. Tata Motors looks at targeting B and C segment towns with the Venture, a small MPV that runs on diesel. The Magic Iris is the second vehicle. The Magic Iris is believed to be a modified version of the Ace Magic with four doors and a rear-mounted engine. Built with unique features like Velcro-fastened windows, the Tata Magic Iris will also be targeting the small towns in India.
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7 thoughts on “Tata Aria to be launched with Rs 12-14 Lakh price tag

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