Mercedes-Benz India starts "StarDrive in Mumbai" programme

A Mercedes Benz SUV undergoing the StarDrive in MumbaiWe all know how privileged the Mercedes buyers are and Mercedes Benz India is trying to prove that. Yes Mercedes Benz India has conceptualised a special extravaganza to highlight the safety features, and engineering technology that all its cars are so famous for. The programme also presents an opportunity to prospective buyers and customers to learn critical road safety skills in a safe and controlled environment.

This is a first-of-its-kind driving experience programme in India and Mercedes being a forerunner in the luxury car segment, it is not very surprising that it has beaten its competitors to it. The programme, named the StarDrive, started at the Juhu Aerodrome in Mumbai. The event was supported by presenting partners Michelin & Mobil 1.

The cars participating in this programme were Mercedes ML-Class, GL-Class, C-Class and E-Class in this event. Through unique simulations, the dynamics of vehicles including safety, agility and performance in either conditions of off-road and on-road are brought to the fore. And the participants could experience the tangible advantages of some of the important safety technologies like Pro-Engineering Package, Airmatic, etc. during the course of the driving programme.

Mercedes Benz has always been among the top leaders in introducing new technologies globally as well as in India. Customer safety has always been one of the main principles driving the company’s innovation and technologies. And, India being on the global map as one of the top car consumers, it is only very apt on Mercedes’s part to introduce such a programme, which is sure to lure new buyers.

Over the years, Mercedes Benz has introduced a number of new technologies, the prominent ones being the Integral occupant protection system (PRE-SAFE), Neck-Pro, PARKTRONIC to the latest addition – Attention Assist System. All these technologies have set a benchmark in the automotive industry.

Debashish Mitra: Director, Sales & Marketing, Mercedes-Benz India: “Mercedes-Benz StarDrive Experience is aimed to give our customers and participants a one of its kind opportunity to personally experience the unmatched safety technology of our cars besides offering them an opportunity to further hone their driving skills. The StarDrive combines essential elements of driving experience with simulation of critical road situations; combines the Mercedes-Benz spirit of innovation with a genuine spirit of fun”.

Presenting partner, Mobil 1 said: “Mobil 1” is the oil of choice of more than 55 car manufacturers including Mercedes-Benz. Mobil 1 is formulated for high performance engines, and is chosen for AMG specifically to enhance engine life, provide superior protection against harmful deposits, contribute to cleaner running engines and dramatically reduce friction as compared to conventional engine oils.”

posted by admin @ Tuesday, April 27th, 2010 Comments Off links to this post
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