Mercedes-Benz has No Plans of Launching the A-Class in India

Mercedes A-ClassTowards the end of last month there was speculation about the launch of the Mercedes A-Class in India. We had said that this entry level luxury car would finally be adorning the Indian roads and that it would be priced at Rs 16-20 lakh. Till date, 1.6 million units of the three or five-door hatchback have been sold worldwide and we hoped that all went well for the company in India too. What did you think? Would there be any buyers? Well, right now, there’s a twist in the story. Mercedes-Benz India denies introducing the A-Class in India.

Mercedes Benz has positively denied media reports which claimed that the company is planning to launch its A-Class models in the Indian market. The Indian arm of the German luxury carmaker says that it has not set timelines for any new cars in the entry-level A-Class and B-Class models in the country. The question remains, if the cars are launched, will there be any buyers?

Had Mercedes-Benz not considered the launch of the car in India at all? The company must have thought over the loss and profit possibilities after the car gets launched in our country. Then, it must have occurred that conditions at this point of time were sure unfavourable for the launch of an entry-level car with a luxury car price. The launch of both, the A-Class and B-Class models from the German luxury car maker would not be conducive for Indian aspiring car owners.

A company official said that the company firmly denies any such plans and all speculation surrounding the A-Class model’s rollout in India was untrue. Not long ago, a couple of media reports had claimed that Mercedes-Benz India was looking at the possibility of introducing the A-Class in the Indian market, quoting Peter Trettin, president and CEO of Daimler, Central and Eastern Europe, Africa and Asia. As of now, Mercedes-Benz India calls it speculation.

The Mercedes-Benz A-Class is a small car produced by the German automaker Mercedes-Benz. The first generation Mercedes-Benz A-Class was the W168. It was introduced in 1997 and the second generation model was the W169. These were launched in most of Mercedes’ worldwide markets except China, North America and India. The A-Class is available as a three or five-door hatchback. The B-Class is the entry model in China, Canada, Australia and Mexico, and the C-Class is the entry model in the U.S.

In the A-Class, seven types of motors compliant with the Euro 4 emission norms are available. All are four-cylinders: four petrol (gasoline) (A150, A170, A200, A200Turbo) and three diesel (160CDI, 180CDI, 200CDI) mated with either 5 or 6-speed manual transmission. A continuously variable transmission system called Autotronic Constantly Variable Transmission or CVT is an optional feature. However, we now know that none of these variants are going to garnish the Indian roads.

The car is designed according to Mercedes-Benz concept of ‘touch and feel’. The car can be controlled with a thumb’s touch on the multi-function power steering. It comes with the Mercedes COMAND APS, a navigation system for directions via GPS. The Parktronic system offers signals indicating how far the car is from an obstacle. When the car enters a tunnel or underground space, it goes into the tunnel mode, where the windows and panoramic sliding sunroof get closed. Amazing car, but the features are not quite affordable to Indian car buyers.

posted by admin @ Tuesday, April 27th, 2010 Comments Off links to this post
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