The Toyota Fortuner had been launched in August 2009. This macho SUV has been working its magic on the Indian roads since then. The number of prospective car buyers interested in buying this new car is only increasing by the day and Toyota is finding it difficult to manage the demands of the ever-growing consumer. The Fortuner has received robust response from the market and has so far sold around 6,500 units. The company has already increased production to more than 950 vehicles per month from the initial 500 units per month.
What more could Toyota do? The car maker has now suspended bookings for this SUV till July in India. It intends to clear the backlog of bookings by this time. The move comes at a time when the company’s Indian subsidiary Toyota Kirloskar Motor is undertaking an exercise to change faulty brake kits of the vehicle following complaints from 220 customers.
“The average waiting period for the SUV Fortuner is around six months and we have closed bookings as we do not want our customers to wait. We will re-start bookings in June -July once we are able to clear the backlog,” Toyota Kirloskar Motor (TKM) Deputy Managing Director Sandeep Singh said. The company would be resuming the bookings only when the waiting period comes down to three months. As of now, Toyota has pending orders of over 6,000 units.
Just yesterday we said that Toyota was already into rectifying brake problems on the Fortuner based on customer feedback on a case-to-case basis. The company had to do this as some of its customers, especially those shifting from sedans and MUVs to the Fortuner, a four wheel drive, may have felt that the brakes were a little different.
Toyota feels the actual performance of the SUV will be different from what the traditional car drivers are used to. The brakes are perfectly fine. But, Toyota does not want to take chances. Though there has been no recall, the auto maker has been replacing the brakes. Toyota says that it has received feedback from 200 customers till date.
The hybrid car, Toyota Prius has also been doing great. The company plans to sell 200 units in India this year and has already received 80 bookings for the vehicle. Isn’t that great? While the Fortuner is India’s best selling SUV, the Prius stands as the best-selling hybrid from Toyota’s stable. The car was introduced in India in January and it has received great fame as Toyota’s test vehicle for the alternative fuel technology in India.
While the Toyota Fortuner has a long waiting period of around six months, the Toyota Prius too comes with a three-month waiting period. For this year, Toyota has already ordered a consignment of 200 units and lined up the month-wise dispatch figures. TKM has delivered 12 units of the car in the Indian market since its launch.
The Toyota Prius is a car that’s imported from Japan as completely built units and is available in India in two variants at a price range of Rs 26.55 lakh to Rs 27.86 lakh (ex-showroom, Delhi). So, if you want to buy a Fortuner or Prius hybrid, there’s no other go. Wait a little longer for the car to reach your porch. The best things do take long to come, but it’s always worth the wait.




Hopeless days call for desperate actions. German luxury car maker BMW had a real bad time last year. The auto maker showed great sales figures in key markets like China and India. The company’s global sales, however, dived down 10 per cent to 1.29 million vehicles. With sales and profits falling off so drastically, BMW AG Chairman Norbert Reithofer had to create some magic.









