During the recall, Toyota’s President, Akio Toyoda, had admitted that they were not immune to fallibility and that the company would double its effort to remind everyone that its lifeline is “quality.” And that is exactly what the company is busy doing these days.
You must be wondering as to why we are talking about a subject that is so stale. Let me tell you that the latest on the issue is that Toyota has, so far, completed the repair work on about 90,000 cars, almost half of the total number of vehicles that required the repairs.
Toyota has said that the models, which needed the remedial work on the accelerator pedal and ABS software upgrade in the Prius hybrid models, take around half an hour to complete the process. Toyota workers, at more than 200 centres, are putting in extra efforts to bridge the quality gap and make the recall programme successful.
Toyota has also claimed that about 96 per cent of the owners have said that they are quite satisfied with the recall process and the work.
All things considered, the question still arises: Will the low quality standard affect Toyota sales? The answer is yes. The production of Toyota Prius has already been reduced by 10 per cent. No prizes for guessing that it has been done in the wake of the slow demands which can be blamed on the quality issues that has affected the age-old reputation of Prius. Toyota has seen a fall in the demand of Prius hybrid in the US by up to 40 per cent.