Any guesses about the Mercedes-Benz car sales figures of February 2010 in India? If you were not aware, the numbers are going to surprise you. Yes, the company sold 439 cars in February alone. Compared to February 2009, the company has shown a 78% increase in February this year. Mercedes-Benz India had sold 246 units in February 2009.
The total number of units sold this year is 842. Isn’t that great? So many cars have been sold in just two months. Last year, Mercedes-Benz managed to sell 328 units in the first two months. So, this implies that the company showed a 157% increase in car sales. So, what is the secret behind the magic? Indians have shown their favouritism towards the all-new Mercedes-Benz luxury cars; the E-Class and the new-generation S-Class.
The new SLS AMG was showcased at the Auto Expo 2010. The car has not yet been launched and Mercedes fanatics have already shown their blind faith in the company’s luxury cars as there have been 6 confirmed orders already for the SLS AMG in India. The S-Class received a boost with the S 350L and the S 350 CDIL joining the top-of-the line S 500L. Towards the end of February, Mercedes India launched the S 600 Guard. This is the most expensive vehicle to be available in India and also the only factory-incorporated special protection vehicle found in India.
The C-Class too witnessed a surprising rebirth with 172 units. Last year during the first two months, the cars were sold to 155 people in India. Out of this, 109 had been sold in the month of February. However, this year, the C-Class has surprised the makers. 302 C-Class cars have left the showroom in the first two months. The top-of-the-line C 250 introduced in January was the image driver for the existing models C 220CDI and the C 200 Kompressor.
The same follows with the E-Class. While the company barely sold 105 E-Class vehicles in Jan-Feb 2009, this year a shining 406 figure was announced. 79 E-Class cars were sold in Feb 2009 and this year, Mercedes-Benz sold 161 cars of the same model. The S-Class showed a rise from 34 cars in Jan-Feb 2009 to 59 in the first two months of this year. The new E-Class continued to rush forward with introduction of the E 250V6 and E 250CDI to the existing line-up of E 350 and E 350CDI.
Not just this. Mercedes also has its imported cars. Jan 2009 saw the sales of 5 cars while Feb 2009 sold 29 cars. This year, in Jan and Feb, the company sold 53 imported cars in India. 47 cars were sold in February alone. There surely seems to be some magic. Mercedes has introduced 10 new products this year. The Mercedes lifestyle percentage has been toughened with the 10th edition of the Mercedes-Trophy. They have not left the fashion industry behind.
Manish Arora always guarantees thrilling fashion evenings with his exceptional designing “Fascination Collection”. So, are you wondering, “Where does Mercedes come in the picture”? Well, these exciting fashion evenings are inspired by Mercedes. With its network expansion and improvement programs, Mercedes-Benz is now present in 25 cities with more than 50 touch points. This is considered as the largest for any luxury player in India.
To add to all this, Mercedes says that it still has a few projects pending. It is in the process having a 12-car display showroom in Hyderabad, a 16-car display showroom in Chennai and a 26-car display brand center in South Delhi. Mercedes plans to complete these projects in a few months and then set standards in their segment. Reaching a goal of any height can never really be enough, right? Mercedes-Benz proves it.
The total number of units sold this year is 842. Isn’t that great? So many cars have been sold in just two months. Last year, Mercedes-Benz managed to sell 328 units in the first two months. So, this implies that the company showed a 157% increase in car sales. So, what is the secret behind the magic? Indians have shown their favouritism towards the all-new Mercedes-Benz luxury cars; the E-Class and the new-generation S-Class.
The new SLS AMG was showcased at the Auto Expo 2010. The car has not yet been launched and Mercedes fanatics have already shown their blind faith in the company’s luxury cars as there have been 6 confirmed orders already for the SLS AMG in India. The S-Class received a boost with the S 350L and the S 350 CDIL joining the top-of-the line S 500L. Towards the end of February, Mercedes India launched the S 600 Guard. This is the most expensive vehicle to be available in India and also the only factory-incorporated special protection vehicle found in India.
The C-Class too witnessed a surprising rebirth with 172 units. Last year during the first two months, the cars were sold to 155 people in India. Out of this, 109 had been sold in the month of February. However, this year, the C-Class has surprised the makers. 302 C-Class cars have left the showroom in the first two months. The top-of-the-line C 250 introduced in January was the image driver for the existing models C 220CDI and the C 200 Kompressor.
The same follows with the E-Class. While the company barely sold 105 E-Class vehicles in Jan-Feb 2009, this year a shining 406 figure was announced. 79 E-Class cars were sold in Feb 2009 and this year, Mercedes-Benz sold 161 cars of the same model. The S-Class showed a rise from 34 cars in Jan-Feb 2009 to 59 in the first two months of this year. The new E-Class continued to rush forward with introduction of the E 250V6 and E 250CDI to the existing line-up of E 350 and E 350CDI.
Not just this. Mercedes also has its imported cars. Jan 2009 saw the sales of 5 cars while Feb 2009 sold 29 cars. This year, in Jan and Feb, the company sold 53 imported cars in India. 47 cars were sold in February alone. There surely seems to be some magic. Mercedes has introduced 10 new products this year. The Mercedes lifestyle percentage has been toughened with the 10th edition of the Mercedes-Trophy. They have not left the fashion industry behind.
Manish Arora always guarantees thrilling fashion evenings with his exceptional designing “Fascination Collection”. So, are you wondering, “Where does Mercedes come in the picture”? Well, these exciting fashion evenings are inspired by Mercedes. With its network expansion and improvement programs, Mercedes-Benz is now present in 25 cities with more than 50 touch points. This is considered as the largest for any luxury player in India.
To add to all this, Mercedes says that it still has a few projects pending. It is in the process having a 12-car display showroom in Hyderabad, a 16-car display showroom in Chennai and a 26-car display brand center in South Delhi. Mercedes plans to complete these projects in a few months and then set standards in their segment. Reaching a goal of any height can never really be enough, right? Mercedes-Benz proves it.
Couldn?t be written any better. Reading this post reminds me of my old room mate! He always kept talking about this. I will forward this article to him. Pretty sure he will have a good read. Thanks for sharing!
Good blog! I actually love how it is easy on my eyes as well as the data are well written. I am wondering how I may be notified whenever a new post has been made. I have subscribed to your rss feed which must do the trick! Have a nice day!