We have the news of yet another dealership inaugural. Yes, this time it is Tata Motors. Tata Motors’ Premium Car Division publicized today the appointment of AMP Motors as the new Jaguar Land Rover dealership in New Delhi. Its first flagship store is in Mumbai and now, this new dealership is the second in India.

What do you think will be available in the new outlet? Will it display all cars from the company? Well, the complete product range is going to be available. It will showcase the Jaguar XJ, XF, XK 2, Discovery 4, Range Rover Sport and Range Rover. All these and more will be available in New Delhi, thanks to AMP Motors.

AMP Motors has set up two facilities in New Delhi. The first one is a centrally located boutique showroom at the premium Janpath area across Hotel Le Meridien. The second one is an integrated 3S facility at Mathure Road. Yes, it is in the automobile high street in Delhi. And yes, it offers everything you need, sales, service and spares. Both these facilities have been designed and built as per the latest Corporate and Dealer Identity Guidelines of Jaguar and Land Rover.

Jaguar Land Rover or JLR is a British automotive business. It was initially set up as a single entity to manage the businesses of both Jaguar and Land Rover cars. It was built around two great brands that designed, engineered and manufactured automobiles. Tata Motors acquired the company from the U.S.-based Ford Motor Company in 2008. Since then, JLR has been a subsidiary of Tata Motors.

The President of the Passenger Car Business unit of Tata Motors, Rajiv Dube says that the NCR region is a key market for premium cars and sports utility vehicles too. The company was very happy to set up its marks for both the iconic brands, Jaguar and Land Rover through the new dealership situated in the capital city.

Tata Motors has received an overwhelming response so far and based on this encouraging response, the company plans to branch out in other cities too. It is thinking of expanding its reach to other cities in India. Tata Motors expects combined sales of Jaguar and Land Rover in the domestic market to touch 250 in March since its launch last year.

Most of JLR’s sales come from the bigger cities and the new showroom in Delhi will enhance it further. Most luxury brands assemble cars in India itself to attract lower duties and drop prices. However, as of now, Jaguar Land Rover has no plans of assembling vehicles in the country. It feels that the esteem of luxury brands takes a dip when assembled in India. Is that so? JLR thinks, by doing so, the big brands appeal to the masses rather than classes. It feels, part of JLR’s appeal is the exclusivity that is accorded to it for not being manufactured in India.