Victory sounds like a nice word to everyone’s ears and to emerge victorious you have to be in league with your counterparts. And competition is a major aspect of that. One of the most important kinds of competition that can be seen in the auto industry these days is the ‘recall’.
Yes, you heard me right. Car recalls have become so common these days that they feel more like a part of the procedure rather than an anomaly. The memories of the latest recalls from Honda, Maruti Suzuki and Toyota are still so fresh in our mind and now we have to make some place for the latest recall venture from American auto manufacturers General Motors.
The South Korean subsidy of General Motors is recalling about 60,000 units of its popular models, Cruze and SUV Captiva. About 45,957 units of Sports Utility Vehicle Captiva, which is sold as Winstorm in South Korea, will be recalled due to problems in the steering system. These SUV’s were made between April 1, 2006 and December 31, 2007, the Ministry of Land, Transport and Maritime Affairs said in a statement.
Along with Captiva, GM will also be recalling about 12,604 of the Chevy Cruze sedan, which were manufactured between Sept. 25, 2009 and March 2, 2010. This time the problem pertains to fuel supply pipes. Chevy Cruze sedan is sold as Lacetti Premiere in South Korea.
“GM plans to recall the models with the problems in other countries. But every country has different rules and standards and each GM operation will decide the size and timing of recalls of those cars depending on their own situations,” a GM Daewoo official told Reuters by telephone, asking not to be identified.
GM Daewoo, which had earlier said that it intends return to profit this year, suffered net losses in 2008 and 2009 amid falling demand in the global downturn.
GM Daewoo aims to increase its exports 13 percent year-on-year to 1.6 million vehicles this year, and targets a domestic market share of more than 9.9 percent. Now the recall of its popular Captiva and Cruze models is sure to jeopardize this lofty dream.
Yes, you heard me right. Car recalls have become so common these days that they feel more like a part of the procedure rather than an anomaly. The memories of the latest recalls from Honda, Maruti Suzuki and Toyota are still so fresh in our mind and now we have to make some place for the latest recall venture from American auto manufacturers General Motors.
The South Korean subsidy of General Motors is recalling about 60,000 units of its popular models, Cruze and SUV Captiva. About 45,957 units of Sports Utility Vehicle Captiva, which is sold as Winstorm in South Korea, will be recalled due to problems in the steering system. These SUV’s were made between April 1, 2006 and December 31, 2007, the Ministry of Land, Transport and Maritime Affairs said in a statement.
Along with Captiva, GM will also be recalling about 12,604 of the Chevy Cruze sedan, which were manufactured between Sept. 25, 2009 and March 2, 2010. This time the problem pertains to fuel supply pipes. Chevy Cruze sedan is sold as Lacetti Premiere in South Korea.
“GM plans to recall the models with the problems in other countries. But every country has different rules and standards and each GM operation will decide the size and timing of recalls of those cars depending on their own situations,” a GM Daewoo official told Reuters by telephone, asking not to be identified.
GM Daewoo, which had earlier said that it intends return to profit this year, suffered net losses in 2008 and 2009 amid falling demand in the global downturn.
GM Daewoo aims to increase its exports 13 percent year-on-year to 1.6 million vehicles this year, and targets a domestic market share of more than 9.9 percent. Now the recall of its popular Captiva and Cruze models is sure to jeopardize this lofty dream.
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