It is common knowledge that one of the easiest ways to bring down car prices and get a foothold in the very competitive automotive market is to manufacture the vehicles locally. This brings down the car prices to a considerable extent, since the import duty on cars in India is way too high.
One automotive manufacturer who has taken a similar lesson is none other but Nissan. The latest manufacturing unit, developed jointly with Renault, is ready for its launch in the month of March. This facility will roll out the latest promise of Nissan, which is Micra, to the Indian customers.
A company official has also revealed that the facility will be inaugurated by the Chairman and CEO of Renault-Nissan alliance Carlos Ghosn on March 17.
The Chennai manufacturing plant is developed by Renault-Nissan Automotive India Pvt. Ltd, a joint venture between the French auto manufacturer Renault and the Japanese auto manufacturer Nissan, with an investment of Rs 4000 crore. Now, beat this. This facility will have a mammoth capacity of producing four lakh units annually.
India has become a favorite with global manufacturers, especially when it comes to the small car segment. This year is going to witness multiple small car launches. According to industry sources, Nissan is all ready to face the competition from the small car manufacturers when it launches its compact car, Micra, in May 2010.
Nissan officials, however, declined to comment on the model of the car. Nissan will announce its global plans for the compact car, which will be manufactured in India along with other four countries, at the upcoming Geneva Motor Show in March
Earlier this year, Nissan had said that it will shift its Micra production base in the UK to India, which will also serve as the export base for the company.
Nissan currently sells three models in India, the Teana sedan, SUV Xtrail and 370Z, a sports coupe. But come 2012 and Nissan will be all geared up to launch nine models, out of which five will be manufactured locally.
The Indian car market which is currently at 1.2 million units has done its charm to bring the Japanese automaker to India with its full force. Nissan has a global market share of 5.5 percent and that’s the target that Nissan is trying to achieve in India too.
Way to go, Nissan!
One automotive manufacturer who has taken a similar lesson is none other but Nissan. The latest manufacturing unit, developed jointly with Renault, is ready for its launch in the month of March. This facility will roll out the latest promise of Nissan, which is Micra, to the Indian customers.
A company official has also revealed that the facility will be inaugurated by the Chairman and CEO of Renault-Nissan alliance Carlos Ghosn on March 17.
The Chennai manufacturing plant is developed by Renault-Nissan Automotive India Pvt. Ltd, a joint venture between the French auto manufacturer Renault and the Japanese auto manufacturer Nissan, with an investment of Rs 4000 crore. Now, beat this. This facility will have a mammoth capacity of producing four lakh units annually.
India has become a favorite with global manufacturers, especially when it comes to the small car segment. This year is going to witness multiple small car launches. According to industry sources, Nissan is all ready to face the competition from the small car manufacturers when it launches its compact car, Micra, in May 2010.
Nissan officials, however, declined to comment on the model of the car. Nissan will announce its global plans for the compact car, which will be manufactured in India along with other four countries, at the upcoming Geneva Motor Show in March
Earlier this year, Nissan had said that it will shift its Micra production base in the UK to India, which will also serve as the export base for the company.
Nissan currently sells three models in India, the Teana sedan, SUV Xtrail and 370Z, a sports coupe. But come 2012 and Nissan will be all geared up to launch nine models, out of which five will be manufactured locally.
The Indian car market which is currently at 1.2 million units has done its charm to bring the Japanese automaker to India with its full force. Nissan has a global market share of 5.5 percent and that’s the target that Nissan is trying to achieve in India too.
Way to go, Nissan!
friendly technologies and initiatives that Nissan has introduced through the years. Brent
It is just exactly as you said.
Meanwhile, Nissan also continues to be a leader in fuel cell vehicle development.
Although the Nissan brand name were used in cars only since 1983, the company, Nissan Motor Co.
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