BMW always had a way of expressing its sentiments through arts. As it does every year, BMW has chosen internationally acclaimed contemporary artist Jeff Koons as the next in a renowned line of artists who will be creating BMW Art Automobile in what is the 35th anniversary year of the programme.It came as an honour to work upon a BMW car for Jeff Koons who stated that it was always his dream to work on a BMW Art Car and he is looking forward to participate in the tradition set onward by great artists like Calder, Lichtenstein, Stella, and Warhol.
The Koons BMW Art Car will be revealed later in a year. Sum of the indication and preliminary design will be announced in due course. Koons will join the elite organisation of artists that include Andy Warhol, David Hockney, Jenny Holzer, Roy Lichtenstein, Frank Stella, Robert Rauschenberg, and Alexander Calder – each of whom has done a singular artistic matter about the coming and meaning of cars.
Koon’s attribute with BMW started more than dual decades ago when he first drove a BMW whilst living in Munich, home to the BMW Organisation headquarters. It was in 2003 that Koons first expressed his desire to create a BMW Art Car.
Frank-Peter Arndt, member of a Board of Management for the BMW AG and responsible for BMW Group’s international cultural formats, said: “You have been enormously pleased about Jeff Koons’ energetically expected contribution to the BMW Art Car array, celebrating its 35th anniversary. Art Cars are part of the DNA of BMW’s cultural engagement. As manifested in Koons’ ultimate sculptural work, what unites us is the belief which nothing is impossible. Our company and Jeff Koons are drawn to permanent creation and cutting-edge technology.”
Since 1975, artists from around the universe have incited BMW cars into art, signifying a particular duration, through the Art Car program. In 2007, the last monthly payment was revealed with Olafur Eliasson’s “Your Mobile Expectations: BMW H2R plan.” Across the globe many BMW Art Cars have been exhibited in eminent museums throughout the world including the Louvre, the Guggenheim Museums, as well as a Shanghai Art Museum. They have been displayed at the BMW Museum in Munich, since 2006 as well as many went on a world tour throughout Asia, Russia, Africa, India, a United States and Mexico.
With over 100 major projects worldwide, BMW Group cultural programs have been an integral part of the company’s contributions to society for almost 40 years. Besides contemporary art, architecture and pattern, classical music and jazz are key components of this rendezvous.
posted by admin @ Wednesday, February 3rd, 2010 1 Comment » link to this post
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