Hyundai Motor India Ltd has been on a roll ever since the start of the New Year. After its successful outing at the recently culminated Auto Expo 2010, Hyundai has come up with two special initiatives to increase its focus on the customers.
The first initiative in this line is the Road Side Assistance Programe which is aimed at providing emergency road side assistance services round the clock. The program is designed to enhance the customer ownership experience and ensure that customers get immediate and hassle free service in the event of any car breakdown. This initiative of Hyundai will be available as a complimentary service with new vehicles for two years starting February 1, 2010, while existing customers will be offered this option at the best rates.
This 24×7 program covers services such as wheel change, fuel delivery up to 5 litres, arrangement of taxis for the customer, opening the vehicle in the event of a key lock-out, rectifying electrical problems related to the battery and fuse, on-spot repairs for complaints that can be attended to on site and car towing to the nearest workshop in cases of an accident.
Hyundai has tied up with Mondial Assistance; the world leader in Roadside Assistance Services who operate in over 200 cities largely with their company owned fleet of Assistance vehicles, Flat bed tow trucks and trained Technicians for this program.
The second initiative that Hyundai has come up with is the online launch of an i 20 fan club to reach out and connect with all the existing and potential customers of Hyundai i20. This i 20 fan club will be termed as “Uber Trooper” fan club. A special website ‘www.ubertroopers.com’ will be launched soon, which will give i20 fans an opportunity to share their experiences, knowledge and articulate their viewpoints with others.
Hyundai is of the opinion that it is important to demonstrate how well companies understand their customers in today’s challenging environment. These two initiatives reflect Hyundai’s continued dedication to meeting and exceeding each customer’s individual needs and requirements.
There would also be an exhibition of i20 accessories at all Hyundai dealerships through a tie-up with Mobis. All the members will be engaged through interesting schemes, discount offers, contests and a host of other special events.
The first initiative in this line is the Road Side Assistance Programe which is aimed at providing emergency road side assistance services round the clock. The program is designed to enhance the customer ownership experience and ensure that customers get immediate and hassle free service in the event of any car breakdown. This initiative of Hyundai will be available as a complimentary service with new vehicles for two years starting February 1, 2010, while existing customers will be offered this option at the best rates.
This 24×7 program covers services such as wheel change, fuel delivery up to 5 litres, arrangement of taxis for the customer, opening the vehicle in the event of a key lock-out, rectifying electrical problems related to the battery and fuse, on-spot repairs for complaints that can be attended to on site and car towing to the nearest workshop in cases of an accident.
Hyundai has tied up with Mondial Assistance; the world leader in Roadside Assistance Services who operate in over 200 cities largely with their company owned fleet of Assistance vehicles, Flat bed tow trucks and trained Technicians for this program.
The second initiative that Hyundai has come up with is the online launch of an i 20 fan club to reach out and connect with all the existing and potential customers of Hyundai i20. This i 20 fan club will be termed as “Uber Trooper” fan club. A special website ‘www.ubertroopers.com’ will be launched soon, which will give i20 fans an opportunity to share their experiences, knowledge and articulate their viewpoints with others.
Hyundai is of the opinion that it is important to demonstrate how well companies understand their customers in today’s challenging environment. These two initiatives reflect Hyundai’s continued dedication to meeting and exceeding each customer’s individual needs and requirements.
There would also be an exhibition of i20 accessories at all Hyundai dealerships through a tie-up with Mobis. All the members will be engaged through interesting schemes, discount offers, contests and a host of other special events.














