Mercedes Benz India has done what it has thought is best. They have widened their product portfolio of the popular E-Class model series by introducing two new engines the E 250 V6 and the E 250 CDI (BE). Both variants are introduced in the popular 'Elegance' styling line.
“We have continued the aggressive price position of the New E-Class with the debutante models: the E 250 V6 is priced at Rs. 41.13 Lakhs while the E 250CDI (BE) costs Rs. 39.87 Lakhs Ex-showroom Mumbai. Our endeavor is offer the best value for money to our discerning E-Class customers” commented Dr. Wilfried Aulbur, Managing Director and CEO of Mercedes-Benz India.
The New E-Class has been a runaway success since its India debut in September 2009. In the last quarter itself, over 450 units of E 350 and E 350 CDI have been sold in top-of-the-line Avantgarde styling.
The New E-Class has also won critical acclaim for its driving dynamics, performance, aggressive looks and environmental compatibility: it has been hailed as the 'Best Premium Luxury Automobile of the year' in India at the NDTV-CAR Awards 2010, CNBC-Overdrive Awards 2010, ET - ZigWheels awards and lastly the UTVi - Autocar Awards 2010. The E-Class also won the 'Green Steering Award' at AutoBild Awards 2010.
For more than 50 years, the saloons in the E-Class and their predecessors have been acknowledged as trendsetters in the arena of luxury, safety and driving dynamics. Continuing this tradition with an unrivalled combination of the latest in technology assistance, the New E 250 V6 and E 250 CDI also safety features the distinctive technologies of the New E-Class like that of the drowsiness detection system, LED daytime lighting, Intelligent Lighting System, Advanced Parking Guidance, etc., that make the E-Class a 'Thinking Partner'.
These features can not only see, feel, and respond to dangers by means of its “reflexes,” but also act independently to prevent accidents or minimize their effects.
In the meanwhile Mercedes Benz India with these two launches expects to post a double-digit sales growth this year.
"We are looking at a double-digit growth this year. We have now a whole range of products that are being launched immediately," said Wilfried Aulbur.
Mercedes-Benz India, fully owned by Daimler, manufactures cars and trucks in India at its Pune facility. The company has drawn-up aggressive growth plans with a huge investment happening in Chennai, Aulbur said, without giving further details.
"We are increasing our engagement with India with Indian suppliers. We are getting additional support in engineering and logistics that we are building up to make sure that we can leverage the advantages of India more aggressively," Aulbur said.
The company has made Rs 250-crore investment in its Pune facility, having capacity of 5,000 vehicles which can go up to 12,000 vehicles.
“We have continued the aggressive price position of the New E-Class with the debutante models: the E 250 V6 is priced at Rs. 41.13 Lakhs while the E 250CDI (BE) costs Rs. 39.87 Lakhs Ex-showroom Mumbai. Our endeavor is offer the best value for money to our discerning E-Class customers” commented Dr. Wilfried Aulbur, Managing Director and CEO of Mercedes-Benz India.
The New E-Class has been a runaway success since its India debut in September 2009. In the last quarter itself, over 450 units of E 350 and E 350 CDI have been sold in top-of-the-line Avantgarde styling.
The New E-Class has also won critical acclaim for its driving dynamics, performance, aggressive looks and environmental compatibility: it has been hailed as the 'Best Premium Luxury Automobile of the year' in India at the NDTV-CAR Awards 2010, CNBC-Overdrive Awards 2010, ET - ZigWheels awards and lastly the UTVi - Autocar Awards 2010. The E-Class also won the 'Green Steering Award' at AutoBild Awards 2010.
For more than 50 years, the saloons in the E-Class and their predecessors have been acknowledged as trendsetters in the arena of luxury, safety and driving dynamics. Continuing this tradition with an unrivalled combination of the latest in technology assistance, the New E 250 V6 and E 250 CDI also safety features the distinctive technologies of the New E-Class like that of the drowsiness detection system, LED daytime lighting, Intelligent Lighting System, Advanced Parking Guidance, etc., that make the E-Class a 'Thinking Partner'.
These features can not only see, feel, and respond to dangers by means of its “reflexes,” but also act independently to prevent accidents or minimize their effects.
In the meanwhile Mercedes Benz India with these two launches expects to post a double-digit sales growth this year.
"We are looking at a double-digit growth this year. We have now a whole range of products that are being launched immediately," said Wilfried Aulbur.
Mercedes-Benz India, fully owned by Daimler, manufactures cars and trucks in India at its Pune facility. The company has drawn-up aggressive growth plans with a huge investment happening in Chennai, Aulbur said, without giving further details.
"We are increasing our engagement with India with Indian suppliers. We are getting additional support in engineering and logistics that we are building up to make sure that we can leverage the advantages of India more aggressively," Aulbur said.
The company has made Rs 250-crore investment in its Pune facility, having capacity of 5,000 vehicles which can go up to 12,000 vehicles.
Labels: Mercedes-Benz-E-Class, Mercedes-Benz-India, Mercedes-Benz-Sales
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