Mahindra and Mahindra gladdened by the success of its Scorpio has made elaborate plans to develop a brand new SUV platform that will eventually replace its flagship SUV Scorpio.
Mahindra has hit the right pedal in this step and will invest close to Rs 700 crore in this ambitious project. This SUV might be Mahindra’s attempt to go global and target the international markets such as U.S, European countries and the Middle East. Mahindra has been eying for a international product ever since the inception of its now flagship product the Mahindra Scorpio.
Pawan Goenka, President, Mahindra and Mahindra was stated saying that “We are developing a new SUV platform, which will replace Scorpio. This platform will be compatible with the markets abroad and will be exported from India. We are looking at investing around Rs 600 crore-Rs 700 crore in the project.”
This new SUV will be manufactured at the company’s Chakan plant in Maharashtra and will be positioned at a higher segment than the flagship Scorpio. The investment in the new SUV platform development is the part of Mahindra and Mahindra’s $ 1 billion capex plans, which includes half a billion investment on the chakan plant alone.
The Chakan plant will also produce the Maxximo mini truck which was unveiled on Tuesday at the 10th Auto Expo. Mahindra Maxximo will be pitted against the Tata Ace, which is currently the market leader in its class. Mahindra has invested close to Rs 350 crore in developing the Maxximo mini truck which is powered by a2-cylinder CRDe engine. Mahindra hopes to sell 10,000-20,000 units in the light truck market in India.
The company had showcased the cargo version of the Maxximo but a pick-up version on the same platform is also under development. A battery-operated version of the Mahindra Maxximo was also showcased at the Auto Expo.
The company plans to introduce the compact pickups from its stable in the US market by the first quarter of 2010 and the mini trucks will be built on the Scorpio platform with a modified engine.
Mahindra has hit the right pedal in this step and will invest close to Rs 700 crore in this ambitious project. This SUV might be Mahindra’s attempt to go global and target the international markets such as U.S, European countries and the Middle East. Mahindra has been eying for a international product ever since the inception of its now flagship product the Mahindra Scorpio.
Pawan Goenka, President, Mahindra and Mahindra was stated saying that “We are developing a new SUV platform, which will replace Scorpio. This platform will be compatible with the markets abroad and will be exported from India. We are looking at investing around Rs 600 crore-Rs 700 crore in the project.”
This new SUV will be manufactured at the company’s Chakan plant in Maharashtra and will be positioned at a higher segment than the flagship Scorpio. The investment in the new SUV platform development is the part of Mahindra and Mahindra’s $ 1 billion capex plans, which includes half a billion investment on the chakan plant alone.
The Chakan plant will also produce the Maxximo mini truck which was unveiled on Tuesday at the 10th Auto Expo. Mahindra Maxximo will be pitted against the Tata Ace, which is currently the market leader in its class. Mahindra has invested close to Rs 350 crore in developing the Maxximo mini truck which is powered by a2-cylinder CRDe engine. Mahindra hopes to sell 10,000-20,000 units in the light truck market in India.
The company had showcased the cargo version of the Maxximo but a pick-up version on the same platform is also under development. A battery-operated version of the Mahindra Maxximo was also showcased at the Auto Expo.
The company plans to introduce the compact pickups from its stable in the US market by the first quarter of 2010 and the mini trucks will be built on the Scorpio platform with a modified engine.
I saw this really good publish these days.
The next-generation Dodge (or is that Ram?) Durango (or is that Magnum?) has been spotted yet again now wearing much less camouflage than ever before. Aside from front and rear fascia covers, the vehicles are down to just BMW-style swirly wraps. What is apparent is that the new unibody crossover has adopted a much sleeker look than the previous-generation model. The front end looks like it has been lifted straight off the current Ram pickups and the rest of the body has much more car-like proportions.
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Just wondering when Mahindra finishes the prototype will these be sold in the United States eventually? And where could you purchase one at now that it’s already 2010?
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