Curtains Raise on Auto Expo 2010


The seven-day 10th Auto Expo this week could attract around 20 lakh visitors. This sum certainly is higher than those at similar events held last year in Shanghai and New York as per the Expo organizers.

This Auto Expo 2010 is going to be the mammoth automobile vent as about 2,100 participants from 30 countries will participate in the event, which will boast of over 1.25 lakh square metres of exhibition space. Last year Shanghai attracted a crowd of six lakh visitors while New York drew 12 lakh visitors for its Auto show.

The Delhi Auto Expo was first introduced in 1986 and since its inception lots of things have changed. Despite a clash of dates with the Detroit show, traditionally the biggest auto industry gathering, the Auto Expo event in Delhi has grown in prominence aided by the shifts in the global automobile landscape.

According to Pawan Goenka, president of Society of Indian Automobile Manufacturers (SIAM) speaking in the curtain raiser for the event said, ‘We will have 40 percent more visitors this time and will have over 10 global launches and 50 other launches with all well-known auto makers taking part.’ He also added that the organizers were expecting around two-million visitors.

The event which began today will be formally inaugurated on Jan 7 by Heavy Industries Minister Vilasrao Deshmukh and Commerce Minister Anand Sharma.

The event is being organised by SIAM, Automotive Component Manufacturers Association of India (ACMA) and Confederation of Indian Industry (CII) at Pragati Maidan here.

The expo will witness the largest-ever overseas participation with companies from Canada, China, Finland, France, Germany, Italy, Japan, Spain, Taiwan and Britain participating. Luxembourg will be the new entrant at the expo in 2010.

This time commercial vehicles, two-wheelers and other variety of automobile accessories will also be on display.
This year will mark a major change in the routine. Honda and Toyota are displaying small car concepts which will be unveiled globally at the Expo.

That’s a first for both and although some of their alternative concepts were shown elsewhere, the Delhi show comes a close second. In terms of scale too, the event has come a long way. The next show happened in 1993 when the first wave of cars from Daewoo, Hyundai, Ford and GM were about to roll out on Indian roads.

Japan’s Toyota unveiled the Etios concept small car that has been especially designed for the Indian market and will be seen on roads by 20l1. Likewise, German carmaker Volkswagen also is on cloud number nine to showcase its much-awaited super-mini Polo.

Others like the US-based car maker General Motors will add a radically different looking car named Beat which incidentally was launched in India yesterday to its existing line up of compacts here. Honda, too, will reveal a new model.

Other displays at the event will include a wide range of new and locally designed and developed auto components. Many of these component designs have been patented in the country as well as overseas. The auto sector is betting big on the event as makers of luxury cars are increasingly looking at making India a sourcing hub for components, besides using more local components in cars for the domestic market.

‘The Auto Expo will act as a platform for both Indian and foreign business visitors where they will have ample opportunity to see products on display as well interact with officials of component companies at the venue,’ ACMA president Jayant Davar said.

The Indian automotive industry has a turnover of more than $18 billion (Rs.90,000 crore) and expects to gain significantly through new tie-ups, partnerships and marketing initiatives duringthe event. India’s 15-18 per cent annual growth and its nearly 2 million units estimated sales this fiscal make this the fastest growing market after China. The focus of autodom has moved to Asia, and the event is a beneficiary the organisers added.
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3 thoughts on “Curtains Raise on Auto Expo 2010

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